A Short Cut to Marketing the Library

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

Produk Detail:

  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Pages : 108 pages
  • ISBN : 1780631324
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKA Short Cut to Marketing the Library

A Short-Cut to Marketing the Library

A Short-Cut to Marketing the Library
  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Release : 23 January 2014
GET THIS BOOKA Short-Cut to Marketing the Library

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning

Raising the Tech Bar at Your Library: Improving Services to Meet User Needs

Raising the Tech Bar at Your Library: Improving Services to Meet User Needs
  • Author : Nick D. Taylor
  • Publisher : ABC-CLIO
  • Release : 11 May 2017
GET THIS BOOKRaising the Tech Bar at Your Library: Improving Services to Meet User Needs

This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. • Offers librarians a new way to meet diverse users' needs and build community support • Provides librarians with a variety of ways—suited to different sizes and types of libraries—to expand their tech services • Presents practical guidelines that lead readers through a step-by-step process to reach their goals • Supplies

Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release : 21 March 2014
GET THIS BOOKFundamentals of Collection Development and Management

In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling and updating library collections, whether located locally or accessed remotely. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues.

Managing Information Services

Managing Information Services
  • Author : Jo Bryson
  • Publisher : Routledge
  • Release : 15 May 2017
GET THIS BOOKManaging Information Services

This third edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on managing for a sustainable future. Libraries and information services face uncertain times and this new edition tackles the challenges of planning and managing change, future-proofing for tomorrow, and leading the transformation to a sustainable future. The text also addresses the integration of information services including librarianship, records management and ICT. Essential reading for information students, this text also serves as a

The Library Marketing Toolkit

The Library Marketing Toolkit
  • Author : Ned Potter
  • Publisher : Facet Publishing
  • Release : 23 June 2012
GET THIS BOOKThe Library Marketing Toolkit

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing

Libraries for Users

Libraries for Users
  • Author : Luisa Alvite,Leticia Barrionuevo
  • Publisher : Elsevier
  • Release : 10 December 2010
GET THIS BOOKLibraries for Users

This book reviews the quality and evolution of academic library services. It revises service trends offered by academic libraries and the challenge of enhancing traditional ones such as: catalogues, repositories and digital collections, learning resources centres, virtual reference services, information literacy and 2.0 tools. Studies the role of the university library in the new educational environment of higher education Rethinks libraries in academic context Redefines roles for academic libraries

The Accidental Library Manager

The Accidental Library Manager
  • Author : Rachel Singer Gordon
  • Publisher : Information Today, Inc.
  • Release : 06 December 2021
GET THIS BOOKThe Accidental Library Manager

"Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their own bosses."--Jacket.

Intentional Marketing

Intentional Marketing
  • Author : Carol Ottolenghi
  • Publisher : Rowman & Littlefield
  • Release : 15 October 2018
GET THIS BOOKIntentional Marketing

User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

M-Libraries 4

M-Libraries 4
  • Author : Mohamed Ally,Gill Needham
  • Publisher : Facet Publishing
  • Release : 09 September 2013
GET THIS BOOKM-Libraries 4

A brand new edition of the highly successful M-Libraries series, this draws together cutting-edge international contributions from the leading authorities in the field. Based on the proceedings of the Fourth International M-Libraries Conference held in Milton Keynes in 2012 it explores the variety of work that libraries are doing across the world to deliver resources to users via mobile and hand-held devices. The main strands of discussion include: - Imagination - looking at the future of m-libraries - Transformation - focusing

Building a Virtual Library

Building a Virtual Library
  • Author : Ardis Hanson,Bruce Lubotsky Levin
  • Publisher : IGI Global
  • Release : 01 January 2003
GET THIS BOOKBuilding a Virtual Library

The organization, functioning, and the role of libraries in university communities continue to change dramatically. While academic research libraries continue to acquire information, organize it, make it available, and preserve it, the critical issues for their management teams in the twenty-first century are to formulate a clear mission and role for their library, particularly as libraries transition to meet the new information needs of their university constituents. Building a Virtual Library addresses these issues by providing insight into the current

Malady of Art: Fear

Malady of Art: Fear
  • Author : Jack White
  • Publisher : Lulu Press, Inc
  • Release : 12 March 2013
GET THIS BOOKMalady of Art: Fear

Malady of Art: FEAR is one of Jack White's most powerful art marketing books. He grabs fear by the neck, giving it a good choking. More artists are held back by fear than any other obstacle. Claim victory over your apprehension. Read Malady of Art: FEAR and you will have a good grasp on how to deal with trepidation in your life, opening the door to success in your art career.

Proactive Marketing for the New and Experienced Library Director

Proactive Marketing for the New and Experienced Library Director
  • Author : Melissa U.D. Goldsmith,Anthony J. Fonseca
  • Publisher : Chandos Publishing
  • Release : 26 August 2014
GET THIS BOOKProactive Marketing for the New and Experienced Library Director

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning

Public Libraries and Their Communities

Public Libraries and Their Communities
  • Author : Kay Ann Cassell
  • Publisher : Rowman & Littlefield
  • Release : 06 December 2021
GET THIS BOOKPublic Libraries and Their Communities

This is the first public library text to look at the administration of the public library as essentially different from that of other library types. It also emphasizes the crucial nature of advocacy, promotion, and marketing and demonstrates how each public library can identify and meet the needs of its own particular community.