A Short Cut to Marketing the Library

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

Produk Detail:

  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Pages : 108 pages
  • ISBN : 1780631324
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKA Short Cut to Marketing the Library

A Short-Cut to Marketing the Library

A Short-Cut to Marketing the Library
  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Release : 23 January 2014
GET THIS BOOKA Short-Cut to Marketing the Library

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning

Marketing the 21st Century Library

Marketing the 21st Century Library
  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Release : 14 May 2015
GET THIS BOOKMarketing the 21st Century Library

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role

The Accidental Library Manager

The Accidental Library Manager
  • Author : Rachel Singer Gordon
  • Publisher : Information Today, Inc.
  • Release : 11 April 2021
GET THIS BOOKThe Accidental Library Manager

"Included are insights from working library managers at different levels and in various types of libraries, addressing a wide range of management issues and situations. Not to be missed: comments from library staff about the qualities they appreciate - and the styles and attitudes they find counterproductive - in their own bosses."--Jacket.

Marketing Information

Marketing Information
  • Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
  • Publisher : Routledge
  • Release : 31 October 2013
GET THIS BOOKMarketing Information

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.

Social Media

Social Media
  • Author : Nina Verishagen
  • Publisher : Chandos Publishing
  • Release : 26 November 2018
GET THIS BOOKSocial Media

Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with