Advertising and Promotion

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  • Author : George Eugene Belch
  • Publisher : McGraw-Hill Companies
  • Pages : 779 pages
  • ISBN :
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKAdvertising and Promotion

Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley,Rungpaka Amy Hackley
  • Publisher : SAGE
  • Release : 13 November 2017
GET THIS BOOKAdvertising and Promotion

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from

Advertising, Promotion, and New Media

Advertising, Promotion, and New Media
  • Author : Marla R. Stafford,Ronald J. Faber
  • Publisher : Routledge
  • Release : 26 March 2015
GET THIS BOOKAdvertising, Promotion, and New Media

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames,

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective
  • Author : Michael Belch,George Belch
  • Publisher : McGraw-Hill Education
  • Release : 25 January 2011
GET THIS BOOKAdvertising and Promotion: An Integrated Marketing Communications Perspective

Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the

Retail Advertising and Promotion

Retail Advertising and Promotion
  • Author : Jay Diamond
  • Publisher : Fairchild Books
  • Release : 17 March 2011
GET THIS BOOKRetail Advertising and Promotion

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also

Introduction to Business

Introduction to Business
  • Author : Lawrence J. Gitman,Carl McDaniel (Jr.),Amit J. Shah,Monique Reece,Linda Koffel,Bethann Talsma,James C. Hyatt
  • Publisher : Unknown Publisher
  • Release : 26 July 2021
GET THIS BOOKIntroduction to Business

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary

Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley,Rungpaka Amy Hackley
  • Publisher : SAGE Publications Limited
  • Release : 02 January 2018
GET THIS BOOKAdvertising and Promotion

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only from

Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley
  • Publisher : SAGE
  • Release : 15 February 2010
GET THIS BOOKAdvertising and Promotion

'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK 'Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' - Leslie de Chernatony Professor of Brand Marketing, Università della Svizzera Italiana, Lugano, Switzerland and Aston Business

Advertising and Promotion

Advertising and Promotion
  • Author : Chris Hackley
  • Publisher : SAGE
  • Release : 15 February 2010
GET THIS BOOKAdvertising and Promotion

'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK 'Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' - Leslie de Chernatony Professor of Brand Marketing, Università della Svizzera Italiana, Lugano, Switzerland and Aston Business