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THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America's last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Produk Detail:

  • Author : Bryce G. Hoffman
  • Publisher : Currency
  • Pages : 422 pages
  • ISBN : 0307886069
  • Rating : 4/5 from 4 reviews
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  • Author : Bryce G. Hoffman
  • Publisher : Currency
  • Release : 05 February 2013
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THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to

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  • Author : Bryce G. Hoffman
  • Publisher : Currency
  • Release : 05 February 2013
GET THIS BOOKAmerican Icon

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to

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  • Author : Bryce G. Hoffman
  • Publisher : Three Rivers Press
  • Release : 18 October 2021
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A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.

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  • Author : Bryce G. Hoffman
  • Publisher : Currency
  • Release : 13 March 2012
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The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to

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  • Author : Andrew Vaughan
  • Publisher : Sterling
  • Release : 03 October 2017
GET THIS BOOKWillie Nelson

Celebrate an American icon with the first full-color book that comprehensively explores the work and life of country superstar Willie Nelson. A singer, songwriter, author, poet, actor, and activist, Nelson has won countless accolades as well as the hearts of listeners. And in the US alone, he has sold more than 40 million albums. This lavish volume, written by well-known music journalist Andrew Vaughan, features more than 100 photographs and illustrations. It's a must-have for every fan.

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  • Publisher : A&C Black
  • Release : 01 January 2005
GET THIS BOOKDr. Seuss

Philip Nel takes a fascinating look into the key aspects of Seuss's career - his poetry, politics, art, marketing, and place in the popular imagination." "Nel argues convincingly that Dr. Seuss is one of the most influential poets in America. His nonsense verse, like that of Lewis Carroll and Edward Lear, has changed language itself, giving us new words like "nerd." And Seuss's famously loopy artistic style - what Nel terms an "energetic cartoon surrealism" - has been equally important,

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  • Author : Tayannah Lee McQuillar,Fred L. Johnson
  • Publisher : Da Capo Press
  • Release : 26 January 2010
GET THIS BOOKTupac Shakur

In 1996 Tupac Shakur, one of the most talented artists of his time, was murdered by an unknown gunman. Fred L. Johnson and Tayannah Lee McQuillar examine the theories surrounding his death and the story of Tupac's lost legacy in this definitive biography. For millions, Shakur gave voice to their stories, but there was also another side to him, revealed as his life spun out of control, as the whispered warnings from friends went unheeded and the denunciations of critics grew

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  • Author : Teri Thompson,Nathaniel Vinton,Michael O'Keeffe,Christian Red
  • Publisher : Knopf
  • Release : 12 May 2009
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It was an epic downfall. In twenty-four seasons pitcher Roger Clemens put together one of the greatest careers baseball has ever seen. Seven Cy Young Awards, two World Series championships, and 354 victories made him a lock for the Hall of Fame. But on December 13, 2007, the Mitchell Report laid waste to all that. Accusations that Clemens relied on steroids and human growth hormone provided and administered by his former trainer, Brian McNamee, have put Clemens in the crosshairs of a Justice

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Pit Bull
  • Author : Bronwen Dickey
  • Publisher : Vintage
  • Release : 18 October 2021
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Reprint of 2016 edition published by Alfred A. Knopf (Penguin Random House).

Pumpkin

Pumpkin
  • Author : Cindy Ott
  • Publisher : University of Washington Press
  • Release : 01 December 2012
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Why do so many Americans drive for miles each autumn to buy a vegetable that they are unlikely to eat? While most people around the world eat pumpkin throughout the year, North Americans reserve it for holiday pies and other desserts that celebrate the harvest season and the rural past. They decorate their houses with pumpkins every autumn and welcome Halloween trick-or-treaters with elaborately carved jack-o'-lanterns. Towns hold annual pumpkin festivals featuring giant pumpkins and carving contests, even though few

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  • Author : Anthony Harkins
  • Publisher : Oxford University Press on Demand
  • Release : 18 October 2021
GET THIS BOOKHillbilly

In this pioneering work of cultural history, historian Anthony Harkins argues that the hillbilly-in his various guises of "briar hopper," "brush ape," "ridge runner," and "white trash"-has been viewed by mainstream Americans simultaneously as a violent degenerate who threatens the modern order and as a keeper of traditional values of family, home, and physical production, and thus symbolic of a nostalgic past free of the problems of contemporary life. "Hillbilly" signifies both rugged individualism and stubborn backwardness, strong family

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  • Author : Greg Laurie
  • Publisher : Simon and Schuster
  • Release : 20 August 2019
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Join Greg Laurie, pastor and bestselling author of Steve McQueen: The Salvation of an American Icon, as he takes you on a personal journey into the life and legend of Johnny Cash. At the peak of his career, Cash had done it all—living the ultimate rags-to-riches story of growing up on a cotton farm in the Deep South to becoming a Nashville and Hollywood sensation, singing alongside heroes like Elvis Presley and performing for several American presidents. But through

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  • Author : Jeremy Schipper,Nyasha Junior
  • Publisher : Oxford University Press, USA
  • Release : 18 October 2021
GET THIS BOOKBlack Samson

"The United States has never existed without a Black Samson. Before Harriet Tubman or Martin Luther King were identified with Moses, African Americans linked those who challenged racial oppression in America with Samson. In Black Samson: The Untold Story of an American Icon, Nyasha Junior and Jeremy Schipper investigate legal documents, narratives by enslaved persons, speeches, sermons, periodicals, poetry, fiction, and visual arts to tell the unlikely story of how a flawed biblical hero became an iconic figure in America's

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  • Author : Michael Nevins
  • Publisher : iUniverse
  • Release : 20 October 2010
GET THIS BOOKAbraham Flexner: a Flawed American Icon

When Abraham Flexner died in 1959 at age 92, a New York Times obituary declared, no other American of his time contributed more to the welfare of his country and of humanity in general. Flexners famous Report in 1910 and his subsequent work at the Rockefeller Foundation helped transform American medical education from crude to world leader. Later, as founding director of the Institute for Advanced Study he attracted Albert Einstein and other luminaries to Princeton. Notwithstanding these achievements, Flexner was hypercritical of