Breakthrough Food Product Innovation Through Emotions Research

Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry and lays out a roadmap for product innovation - to make ideas successful. This book will inspire the reader to make a paradigm shift in how they approach product innovation - to be driven by the science of consumer behavior. The basic premise for this book is that emotions are at the root of all consumer motivations. Therefore, an innovation process focused on identifying how to turn up or down emotions that drive behavior will lead to product success. The applications of this process will be presented with several product success stories that show that understanding consumer behavior leads to deeper emotive connectivity, a broader playing field for differentiation, and speed to market. Using case studies and real-world examples of product launch successes and failures, Behavior Driven Innovation is a must-read for those involved in product development, consumer research, and marketing. Explores the role that emotion plays in consumer decision making Case studies of product successes (and failures!) and the role behavioral understanding played Provides insights into understanding the "whys" of consumer behavior, using a pull strategy to rapidly learn what consumers want, and designing for emotional impact Provides a blueprint for the creation of nimble innovation strategies

Produk Detail:

  • Author : David Lundahl
  • Publisher : Academic Press
  • Pages : 240 pages
  • ISBN : 0123877121
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKBreakthrough Food Product Innovation Through Emotions Research

Breakthrough Food Product Innovation Through Emotions Research

Breakthrough Food Product Innovation Through Emotions Research
  • Author : David Lundahl
  • Publisher : Academic Press
  • Release : 01 January 2012
GET THIS BOOKBreakthrough Food Product Innovation Through Emotions Research

Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry and lays out a roadmap for product innovation - to make ideas successful. This book will inspire the reader to make a paradigm shift in how they approach product innovation

Open Innovation in the Food and Beverage Industry

Open Innovation in the Food and Beverage Industry
  • Author : Marian Garcia Martinez
  • Publisher : Elsevier
  • Release : 22 January 2013
GET THIS BOOKOpen Innovation in the Food and Beverage Industry

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an ‘open innovation’ approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry. Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging

Developing Food Products for Consumers with Specific Dietary Needs

Developing Food Products for Consumers with Specific Dietary Needs
  • Author : Steve Osborn,Wayne Morley
  • Publisher : Woodhead Publishing
  • Release : 17 May 2016
GET THIS BOOKDeveloping Food Products for Consumers with Specific Dietary Needs

Developing Food Products for Customers with Specific Dietary Needs explains the process for developing foods for customers who have specific dietary needs, further shining a light on the number of increasing medical conditions related to food intake that have emerged in the past few decades. From increased fat and sugar intake leading to higher levels of obesity, to greater levels of coeliac disease, the ingredients and nutritional content of food is becoming more and more important. Additionally, consumers are following

Integrating the Packaging and Product Experience in Food and Beverages

Integrating the Packaging and Product Experience in Food and Beverages
  • Author : Peter Burgess
  • Publisher : Woodhead Publishing
  • Release : 31 March 2016
GET THIS BOOKIntegrating the Packaging and Product Experience in Food and Beverages

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the

Handbook of Olfaction and Gustation

Handbook of Olfaction and Gustation
  • Author : Richard L. Doty
  • Publisher : John Wiley & Sons
  • Release : 22 May 2015
GET THIS BOOKHandbook of Olfaction and Gustation

The largest collection of basic, clinical, and applied knowledge onthe chemical senses ever compiled in one volume, the third editionof Handbook of Olfaction and Gustation encompassrecent developments in all fields of chemosensory science,particularly the most recent advances in neurobiology,neuroscience, molecular biology, and modern functional imagingtechniques. Divided into five main sections, the text covers thesenses of smell and taste as well as sensory integration,industrial applications, and other chemosensory systems. This isessential reading for clinicians and academic researchersinterested in

Multisensory Flavor Perception

Multisensory Flavor Perception
  • Author : Betina Piqueras-Fiszman,Charles Spence
  • Publisher : Woodhead Publishing
  • Release : 14 April 2016
GET THIS BOOKMultisensory Flavor Perception

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms

Rapid Sensory Profiling Techniques

Rapid Sensory Profiling Techniques
  • Author : J Delarue,B Lawlor,M Rogeaux
  • Publisher : Elsevier
  • Release : 28 November 2014
GET THIS BOOKRapid Sensory Profiling Techniques

Sensory analysis is an important tool in new product development. There has recently been significant development in the methods used to capture sensory perception of a product. Rapid Sensory Profiling Techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods. Part one looks at the evolution of sensory perception capture methods. Part two focuses on rapid methods used to capture sensory perception, and part three covers their

Food Science and Nutrition: Breakthroughs in Research and Practice

Food Science and Nutrition: Breakthroughs in Research and Practice
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 02 February 2018
GET THIS BOOKFood Science and Nutrition: Breakthroughs in Research and Practice

Health and nutrition has become a global focal point as the population continues to grow exponentially. While providing food for the global population is crucial, it is also necessary to provide options that are nutritious in order to promote healthier lifestyles around the world. Food Science and Nutrition: Breakthroughs in Research and Practice is an innovative reference source for the latest academic material on how dietary nutrition can impact people’s lives, prevent disease, and maintain an overall healthier lifestyle.

Emotion Measurement

Emotion Measurement
  • Author : Herbert L Meiselman
  • Publisher : Woodhead Publishing
  • Release : 12 April 2016
GET THIS BOOKEmotion Measurement

Emotion Measurement reviews academic and applied studies in order to highlight key elements of emotions which should be considered in the development and validation of newer commercial methods of emotion measurement. The goal of the book is practical, but the approach will be both academic and applied. It is aimed primarily at sensory scientists and the product developers they work alongside who require knowledge of measuring emotion to ensure high levels of consumer acceptability of their products. The book begins

Creating Breakthrough Products

Creating Breakthrough Products
  • Author : Jonathan Cagan,Jonathan M. Cagan,Craig M. Vogel
  • Publisher : FT Press
  • Release : 01 August 2021
GET THIS BOOKCreating Breakthrough Products

Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.

Identifying Hidden Needs

Identifying Hidden Needs
  • Author : K. Goffin,F. Lemke,U. Koners
  • Publisher : Springer
  • Release : 06 October 2010
GET THIS BOOKIdentifying Hidden Needs

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Science Breakthroughs to Advance Food and Agricultural Research by 2030

Science Breakthroughs to Advance Food and Agricultural Research by 2030
  • Author : National Academies of Sciences, Engineering, and Medicine,Division of Behavioral and Social Sciences and Education,Board on Environmental Change and Society,Health and Medicine Division,Food and Nutrition Board,Division on Earth and Life Studies,Water Science and Technology Board,Board on Life Sciences,Board on Atmospheric Sciences and Climate,Board on Agriculture and Natural Resources,Committee on Science Breakthroughs 2030: A Strategy for Food and Agricultural Research
  • Publisher : National Academies Press
  • Release : 21 April 2019
GET THIS BOOKScience Breakthroughs to Advance Food and Agricultural Research by 2030

For nearly a century, scientific advances have fueled progress in U.S. agriculture to enable American producers to deliver safe and abundant food domestically and provide a trade surplus in bulk and high-value agricultural commodities and foods. Today, the U.S. food and agricultural enterprise faces formidable challenges that will test its long-term sustainability, competitiveness, and resilience. On its current path, future productivity in the U.S. agricultural system is likely to come with trade-offs. The success of agriculture is

Social Media Marketing: Breakthroughs in Research and Practice

Social Media Marketing: Breakthroughs in Research and Practice
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 04 May 2018
GET THIS BOOKSocial Media Marketing: Breakthroughs in Research and Practice

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics,

Innovation Strategies in the Food Industry

Innovation Strategies in the Food Industry
  • Author : Charis Michel Galanakis
  • Publisher : Academic Press
  • Release : 10 June 2016
GET THIS BOOKInnovation Strategies in the Food Industry

Innovation Strategies in the Food Industry: Tools for Implementation is an indispensable resource for the food industry to introduce innovations in the market, stand out from the competition and satisfy consumer demands. This reference reports the most trend advances of the food science, while providing insights and ideas to overcome limitations for their actual implementation in the industry. Innovation Strategies in the Food Industry: Tools for Implementation fills the gap between strategy developers and technical R&D associates by interpreting