Budget Constraints and Optimization in Sponsored Search Auctions

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Produk Detail:

  • Author : Yanwu Yang
  • Publisher : Elsevier
  • Pages : 224 pages
  • ISBN : 0124115047
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKBudget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions
  • Author : Yanwu Yang,Feiyue Wang
  • Publisher : Elsevier
  • Release : 23 November 2013
GET THIS BOOKBudget Constraints and Optimization in Sponsored Search Auctions

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors

Internet and Network Economics

Internet and Network Economics
  • Author : Christos Papadimitriou
  • Publisher : Springer Science & Business Media
  • Release : 01 December 2008
GET THIS BOOKInternet and Network Economics

This volume contains the papers presented at the International Workshop on Internet and Network Economics held during December 17–20, 2008, in Sha- hai, China, for its fourth edition. WINE 2008 provided a forum for researchers from di?erent disciplines to communicate with each other and exchange their researching ?ndings in this emerging ?eld. WINE 2008hadteninvitedspeakers:FanChungGraham,MatthewJackson, Lawrence Lau, Tom Luo, Eric Maskin, Paul Milgrom, Christos Papadimitriou, Herbert Scarf, Hal Varian and Yinyu Ye. There were 126 submissions. Each submission was reviewed on average

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
  • Author : Jun Wang,Zhang Weinan,Weinan Zhang,Shuai Yuan
  • Publisher : Unknown Publisher
  • Release : 13 July 2017
GET THIS BOOKDisplay Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

This monograph offers insightful knowledge of real-world RTB systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

Putting Auction Theory to Work

Putting Auction Theory to Work
  • Author : Paul Milgrom
  • Publisher : Cambridge University Press
  • Release : 12 January 2004
GET THIS BOOKPutting Auction Theory to Work

This book provides a comprehensive introduction to modern auction theory and its important new applications. It is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the book gives the most up-to-date treatments of both traditional theories of 'optimal auctions' and newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. The analysis explores the limitations of

Textbook of Administrative Psychiatry

Textbook of Administrative Psychiatry
  • Author : John A. Talbott,Robert E. Hales
  • Publisher : American Psychiatric Pub
  • Release : 01 November 2008
GET THIS BOOKTextbook of Administrative Psychiatry

Today's practice of psychiatric administration is totally different from that in past years because of the vast changes sweeping the health care and behavioral health care sectors. Reflecting these changes, this completely revamped second edition contains all-new chapters by 68 contributors (most new to this edition). This definitive textbook provides the practitioner and student of administration in behavioral healthcare with an up-to-date compendium focused on five central issues that represent the framework of the debate that will guide the evolution of

Game Theory and Learning for Wireless Networks

Game Theory and Learning for Wireless Networks
  • Author : Samson Lasaulce,Hamidou Tembine
  • Publisher : Academic Press
  • Release : 19 September 2011
GET THIS BOOKGame Theory and Learning for Wireless Networks

Written by leading experts in the field, Game Theory and Learning for Wireless Networks Covers how theory can be used to solve prevalent problems in wireless networks such as power control, resource allocation or medium access control. With the emphasis now on promoting ‘green’ solutions in the wireless field where power consumption is minimized, there is an added focus on developing network solutions that maximizes the use of the spectrum available. With the growth of distributed wireless networks such as

Game Theoretic Problems in Network Economics and Mechanism Design Solutions

Game Theoretic Problems in Network Economics and Mechanism Design Solutions
  • Author : Y. Narahari,Dinesh Garg,Ramasuri Narayanam,Hastagiri Prakash
  • Publisher : Springer Science & Business Media
  • Release : 03 April 2009
GET THIS BOOKGame Theoretic Problems in Network Economics and Mechanism Design Solutions

This monograph focuses on exploring game theoretic modeling and mechanism design for problem solving in Internet and network economics. For the first time, the main theoretical issues and applications of mechanism design are bound together in a single text.

Mathematics of the Internet

Mathematics of the Internet
  • Author : Brenda Dietrich,Rakesh V. Vohra,Patricia Brick
  • Publisher : Springer Science & Business Media
  • Release : 14 December 2001
GET THIS BOOKMathematics of the Internet

The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Mechanisms for bidding agents, dynamic pricing, and combinatorial bids are being implemented in support of internet-based auctions, giving rise to new versions of optimization and resource allocation models. This volume, a collection of papers from an IMA "Hot Topics" workshop in internet auctions, includes descriptions of real and proposed auctions, complete with mathematical model formulations, theoretical results,

New Horizons in Design Science: Broadening the Research Agenda

New Horizons in Design Science: Broadening the Research Agenda
  • Author : Brian Donnellan,Markus Helfert,Jim Kenneally,Debra VanderMeer,Marcus Rothenberger,Robert Winter
  • Publisher : Springer
  • Release : 30 April 2015
GET THIS BOOKNew Horizons in Design Science: Broadening the Research Agenda

This book constitutes the thoroughly refereed proceedings of the 10th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2015, held in Dublin, Ireland, in May 2015. The 22 full papers, 11 short papers and 10 short papers describing prototypes and products were carefully reviewed and selected from 111 submissions. The papers are organized in topical sections on design science research in action; meta perspectives; data mining and analytics; emerging themes; design practice and design thinking; and prototypes.

Twenty Lectures on Algorithmic Game Theory

Twenty Lectures on Algorithmic Game Theory
  • Author : Tim Roughgarden
  • Publisher : Cambridge University Press
  • Release : 01 September 2016
GET THIS BOOKTwenty Lectures on Algorithmic Game Theory

Computer science and economics have engaged in a lively interaction over the past fifteen years, resulting in the new field of algorithmic game theory. Many problems that are central to modern computer science, ranging from resource allocation in large networks to online advertising, involve interactions between multiple self-interested parties. Economics and game theory offer a host of useful models and definitions to reason about such problems. The flow of ideas also travels in the other direction, and concepts from computer

Game Theory, Alive

Game Theory, Alive
  • Author : Anna R. Karlin,Yuval Peres
  • Publisher : American Mathematical Soc.
  • Release : 27 April 2017
GET THIS BOOKGame Theory, Alive

We live in a highly connected world with multiple self-interested agents interacting and myriad opportunities for conflict and cooperation. The goal of game theory is to understand these opportunities. This book presents a rigorous introduction to the mathematics of game theory without losing sight of the joy of the subject. This is done by focusing on theoretical highlights (e.g., at least six Nobel Prize winning results are developed from scratch) and by presenting exciting connections of game theory to

Online Matching and Ad Allocation

Online Matching and Ad Allocation
  • Author : Aranyak Mehta
  • Publisher : Unknown Publisher
  • Release : 01 October 2013
GET THIS BOOKOnline Matching and Ad Allocation

Matching is a classic problem with a rich history and a significant impact on both the theory of algorithms and in practice. Recently, there has been a surge of interest in the online version of matching and its generalizations. This is due to the important new application domain of Internet advertising. The theory of online matching and allocation has played a critical role in designing algorithms for ad allocation. Online Matching and Ad Allocation surveys the key problems, models, and