Budget Constraints and Optimization in Sponsored Search Auctions

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

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  • Author : Yanwu Yang
  • Publisher : Elsevier
  • Pages : 224 pages
  • ISBN : 0124115047
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKBudget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions
  • Author : Yanwu Yang,Feiyue Wang
  • Publisher : Elsevier
  • Release : 23 November 2013
GET THIS BOOKBudget Constraints and Optimization in Sponsored Search Auctions

The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors

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  • Publisher : Springer Science & Business Media
  • Release : 01 December 2008
GET THIS BOOKInternet and Network Economics

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  • Publisher : Springer
  • Release : 18 June 2009
GET THIS BOOKAlgorithmic Aspects in Information and Management

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GET THIS BOOKGame Theoretic Problems in Network Economics and Mechanism Design Solutions

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  • Author : Jim Jansen
  • Publisher : Cambridge University Press
  • Release : 25 July 2011
GET THIS BOOKUnderstanding Sponsored Search

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GET THIS BOOKInternet and Network Economics

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GET THIS BOOKAlgorithmic Game Theory

In recent years game theory has had a substantial impact on computer science, especially on Internet- and e-commerce-related issues. Algorithmic Game Theory, first published in 2007, develops the central ideas and results of this exciting area in a clear and succinct manner. More than 40 of the top researchers in this field have written chapters that go from the foundations to the state of the art. Basic chapters on algorithmic methods for equilibria, mechanism design and combinatorial auctions are followed by chapters

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  • Publisher : Springer Science & Business Media
  • Release : 07 August 2007
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GET THIS BOOKAutomata, Languages, and Programming

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  • Publisher : Unknown Publisher
  • Release : 13 July 2017
GET THIS BOOKDisplay Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

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