Case Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Produk Detail:

  • Author : Cristina Santini
  • Publisher : Woodhead Publishing
  • Pages : 213 pages
  • ISBN : 008101046X
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKCase Studies in the Wine Industry

Case Studies in the Wine Industry

Case Studies in the Wine Industry
  • Author : Cristina Santini,Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Release : 27 November 2018
GET THIS BOOKCase Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an

Social Sustainability in the Global Wine Industry

Social Sustainability in the Global Wine Industry
  • Author : Sharon L. Forbes,Tracy-Anne De Silva,Armand Gilinsky Jr.
  • Publisher : Springer Nature
  • Release : 22 November 2019
GET THIS BOOKSocial Sustainability in the Global Wine Industry

This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides researchers, academics, practitioners and students with varied perspectives of social sustainability in the global wine industry.

The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin

The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin
  • Author : Antonella Vastola
  • Publisher : Springer
  • Release : 24 April 2015
GET THIS BOOKThe Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin

This book is focused on the challenges to implement sustainability in diverse contexts such as agribusiness, natural resource systems and new technologies. The experiences made by the researchers of the School of Agricultural, Forestry, Food and Environmental Science (SAFE) of the University of Basilicata offer a wide and multidisciplinary approach to the identification and testing of different solutions tailored to the economic, social and environmental characteristics of the region and the surrounding areas. Basilicata’s productive system is mainly based

Successful Social Media and Ecommerce Strategies in the Wine Industry

Successful Social Media and Ecommerce Strategies in the Wine Industry
  • Author : Gergely Sznolnoki,Liz Thach,Dani Kolb
  • Publisher : Springer
  • Release : 30 April 2016
GET THIS BOOKSuccessful Social Media and Ecommerce Strategies in the Wine Industry

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Case Study: Robert Mondavi and The Wine Industry

Case Study: Robert Mondavi and The Wine Industry
  • Author : Vita Bataitis
  • Publisher : GRIN Verlag
  • Release : 24 September 2005
GET THIS BOOKCase Study: Robert Mondavi and The Wine Industry

Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A / 1.0, Emerson College (Integrated Marketing Communications), course: Marketing Management, 8 entries in the bibliography, language: English, abstract: The size of the global wine industry ranged from $130-$180 billion in the beginning of the twenty-first century with an average growth rate of 1-2% per year since 1994. In general this market is very fragmented, because no company has reached more than one per cent of global

Wine Positioning

Wine Positioning
  • Author : Pierre Mora
  • Publisher : Springer
  • Release : 27 November 2015
GET THIS BOOKWine Positioning

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release : 17 September 2020
GET THIS BOOKCase Studies in the Beer Sector

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship

Wine Business Case Studies

Wine Business Case Studies
  • Author : Pierre Mora
  • Publisher : Board and Bench Publishing
  • Release : 01 October 2014
GET THIS BOOKWine Business Case Studies

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

The Palgrave Handbook of Wine Industry Economics

The Palgrave Handbook of Wine Industry Economics
  • Author : Adeline Alonso Ugaglia,Jean-Marie Cardebat,Alessandro Corsi
  • Publisher : Springer
  • Release : 15 March 2019
GET THIS BOOKThe Palgrave Handbook of Wine Industry Economics

This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient?

Managing Market Relationships

Managing Market Relationships
  • Author : Adam Lindgreen
  • Publisher : Gower Publishing, Ltd.
  • Release : 14 August 2022
GET THIS BOOKManaging Market Relationships

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled.Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects

The Importance of Place: Geographical Indications as a Tool for Local and Regional Development

The Importance of Place: Geographical Indications as a Tool for Local and Regional Development
  • Author : William van Caenegem,Jen Cleary
  • Publisher : Springer
  • Release : 27 March 2017
GET THIS BOOKThe Importance of Place: Geographical Indications as a Tool for Local and Regional Development

This book explores the potential benefits and disadvantages of geographical indication (GIs) registration schemes, analyzing the utility of GI registrations for the development and promotion of regional economies, both in national and international markets. The book draws on the van Caenegem, Cleary & Drahos Australian Provenance Report, along with the valuable empirical data collected in connection with it. The book situates the rural development question in an international context, presenting several case studies from Italy, France and Morocco, New Zealand and

The Geography of Wine

The Geography of Wine
  • Author : Percy H. Dougherty
  • Publisher : Springer Science & Business Media
  • Release : 02 January 2012
GET THIS BOOKThe Geography of Wine

Wine has been described as a window into places, cultures and times. Geographers have studied wine since the time of the early Greeks and Romans, when viticulturalists realized that the same grape grown in different geographic regions produced wine with differing olfactory and taste characteristics. This book, based on research presented to the Wine Specialty Group of the Association of American Geographers, shows just how far the relationship has come since the time of Bacchus and Dionysus. Geographers have technical

Innovation and Technological Catch-Up

Innovation and Technological Catch-Up
  • Author : Elisa Giuliani,Andrea Morrison,Roberta Rabellotti
  • Publisher : Edward Elgar Publishing
  • Release : 01 January 2011
GET THIS BOOKInnovation and Technological Catch-Up

'This book overturns the old paradigm ideas about natural-resource-based activities. It sheds light on the new opportunities for technological dynamism and catching-up by using science to open novel directions in traditional sectors. It should become a classic in what I expect will be a very important academic debate and a new trend in development policy.' - Carlota Perez, Tallinn University of Technology, Estonia, Cambridge University and University of Sussex, UK 'This excellent book provides a deep understanding of why

Roman and Late Antique Wine Production in the Eastern Mediterranean

Roman and Late Antique Wine Production in the Eastern Mediterranean
  • Author : Emlyn K. Dodd
  • Publisher : Archaeopress Publishing Ltd
  • Release : 23 January 2020
GET THIS BOOKRoman and Late Antique Wine Production in the Eastern Mediterranean

Wine was an ever-present commodity that permeated the Mediterranean throughout antiquity. This book analyses the viticulture of two settlements, Antiochia ad Cragum and Delos, using results stemming from surface survey and excavation to assess their potential integration within the now well-known agricultural boom of the 5th-7th centuries AD.