Case Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Produk Detail:

  • Author : Cristina Santini
  • Publisher : Woodhead Publishing
  • Pages : 213 pages
  • ISBN : 008101046X
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKCase Studies in the Wine Industry

Case Studies in the Wine Industry

Case Studies in the Wine Industry
  • Author : Cristina Santini,Alessio Cavicchi
  • Publisher : Woodhead Publishing
  • Release : 27 November 2018
GET THIS BOOKCase Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an

Case Study: Robert Mondavi and The Wine Industry

Case Study: Robert Mondavi and The Wine Industry
  • Author : Vita Bataitis
  • Publisher : GRIN Verlag
  • Release : 24 September 2005
GET THIS BOOKCase Study: Robert Mondavi and The Wine Industry

Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A / 1.0, Emerson College (Integrated Marketing Communications), course: Marketing Management, 8 entries in the bibliography, language: English, abstract: The size of the global wine industry ranged from $130-$180 billion in the beginning of the twenty-first century with an average growth rate of 1-2% per year since 1994. In general this market is very fragmented, because no company has reached more than one per cent of global

Wine Business Case Studies

Wine Business Case Studies
  • Author : Pierre Mora
  • Publisher : Board and Bench Publishing
  • Release : 01 October 2014
GET THIS BOOKWine Business Case Studies

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

Social Sustainability in the Global Wine Industry

Social Sustainability in the Global Wine Industry
  • Author : Sharon L. Forbes,Tracy-Anne De Silva,Armand Gilinsky Jr.
  • Publisher : Springer Nature
  • Release : 22 November 2019
GET THIS BOOKSocial Sustainability in the Global Wine Industry

This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides researchers, academics, practitioners and students with varied perspectives of social sustainability in the global wine industry.

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release : 17 September 2020
GET THIS BOOKCase Studies in the Beer Sector

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship

Wine Positioning

Wine Positioning
  • Author : Pierre Mora
  • Publisher : Springer
  • Release : 27 November 2015
GET THIS BOOKWine Positioning

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of

Successful Social Media and Ecommerce Strategies in the Wine Industry

Successful Social Media and Ecommerce Strategies in the Wine Industry
  • Author : Gergely Szolnoki,Liz Thach,Dani Kolb
  • Publisher : Springer
  • Release : 30 April 2016
GET THIS BOOKSuccessful Social Media and Ecommerce Strategies in the Wine Industry

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

Case Studies in the Traditional Food Sector

Case Studies in the Traditional Food Sector
  • Author : Alessio Cavicchi,Cristina Santini
  • Publisher : Woodhead Publishing
  • Release : 14 November 2017
GET THIS BOOKCase Studies in the Traditional Food Sector

Consumer Science and Strategic Marketing: Case Studies in the Traditional Food Sector aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the food industry for achieving the following strategic aims: rejuvenating product image, shaping new market places, achieving market differentiation and geographical diffusion, achieving customer loyalty, promoting traditional features of the product and defining product positioning in competitive environment.

The Power of the Terroir: the Case Study of Prosecco Wine

The Power of the Terroir: the Case Study of Prosecco Wine
  • Author : Diego Tomasi,Federica Gaiotti,Gregory V. Jones
  • Publisher : Springer Science & Business Media
  • Release : 08 July 2014
GET THIS BOOKThe Power of the Terroir: the Case Study of Prosecco Wine

This book draws on an eight-year study carried out in the DOCG Prosecco area of Italy, a wine region known worldwide. It is unique in the sense that it is based on one of the most comprehensive investigations into terroir zoning ever performed in Italy. By drawing attention to the complex interrelations between environmental and human factors that influence the growth and production of the Glera grape, the study illustrates the distinct correlation between a wine and its ‘terroir’. It

The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin

The Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin
  • Author : Antonella Vastola
  • Publisher : Springer
  • Release : 24 April 2015
GET THIS BOOKThe Sustainability of Agro-Food and Natural Resource Systems in the Mediterranean Basin

This book is focused on the challenges to implement sustainability in diverse contexts such as agribusiness, natural resource systems and new technologies. The experiences made by the researchers of the School of Agricultural, Forestry, Food and Environmental Science (SAFE) of the University of Basilicata offer a wide and multidisciplinary approach to the identification and testing of different solutions tailored to the economic, social and environmental characteristics of the region and the surrounding areas. Basilicata’s productive system is mainly based

Wine Marketing

Wine Marketing
  • Author : Colin Michael Hall,Richard Mitchell
  • Publisher : Routledge
  • Release : 17 May 2021
GET THIS BOOKWine Marketing

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

The Palgrave Handbook of Wine Industry Economics

The Palgrave Handbook of Wine Industry Economics
  • Author : Adeline Alonso Ugaglia,Jean-Marie Cardebat,Alessandro Corsi
  • Publisher : Springer
  • Release : 15 March 2019
GET THIS BOOKThe Palgrave Handbook of Wine Industry Economics

This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient?

The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher : Chandos Publishing
  • Release : 21 November 2016
GET THIS BOOKThe Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on