Case Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Produk Detail:

  • Author : Susanne Doppler
  • Publisher : Woodhead Publishing
  • Pages : 236 pages
  • ISBN : 0128177934
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKCase Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events
  • Author : Susanne Doppler,Adrienne Steffen
  • Publisher : Woodhead Publishing
  • Release : 21 August 2020
GET THIS BOOKCase Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences,

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release : 05 November 2018
GET THIS BOOKCase Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing

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  • Publisher : Routledge
  • Release : 29 January 2016
GET THIS BOOKBusiness and Post-disaster Management

This book provides a comprehensive examination of the effects of a natural disaster on businesses and organisations, and on a range of stakeholders, including employees and consumers. Research on how communities and businesses respond to disasters can inform policy and mitigate the cost and impacts of future disasters. This book discusses how places recover following a disaster and the vital roles that business and other organisations play. This volume gives a detailed understanding of business, organisational and consumer responses to

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  • Publisher : Springer
  • Release : 04 December 2017
GET THIS BOOKContemporary Case Studies on Fashion Production, Marketing and Operations

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and

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  • Publisher : CRC Press
  • Release : 26 October 2016
GET THIS BOOKHeritage, Culture and Society

Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant

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  • Author : Greg Richards,Lénia Marques,Karen Mein
  • Publisher : Routledge
  • Release : 10 October 2014
GET THIS BOOKEvent Design

Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events,

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  • Author : Wided Batat
  • Publisher : Routledge
  • Release : 28 December 2020
GET THIS BOOKExperiential Marketing

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York

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  • Author : Gary Paul Green,Anna Haines
  • Publisher : SAGE Publications
  • Release : 01 April 2015
GET THIS BOOKAsset Building & Community Development

A comprehensive approach focused on sustainable change Asset Building and Community Development, Fourth Edition examines the promise and limits of community development by showing students and practitioners how asset-based developments can improve the sustainability and quality of life. Authors Gary Paul Green and Anna Haines provide an engaging, thought-provoking, and comprehensive approach to asset building by focusing on the role of different forms of community capital in the development process. Updated throughout, this edition explores how communities are building on

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  • Author : Cindy Krum
  • Publisher : Pearson Education
  • Release : 25 February 2010
GET THIS BOOKMobile Marketing

Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and

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  • Author : Anne Lorentzen,Karin Topsø Larsen,Lise Schrøder
  • Publisher : Routledge
  • Release : 22 May 2015
GET THIS BOOKSpatial Dynamics in the Experience Economy

This book explores the dynamics of place, location and territories from the perspective of an experience-based economy. It offers a valuable contribution to this new approach and the planning and management challenges it faces. This book emphasises three key avenues to understanding the experience economy. First, the book reconsiders innovation processes and the relationship between the consumption and production of experience value. Second, it considers emerging forms of governance related to experience-based development in businesses and cities. Third, it examines

Case Studies in Food Policy for Developing Countries

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  • Author : Per Pinstrup-Andersen,Fuzhi Cheng
  • Publisher : Cornell University Press
  • Release : 05 July 2018
GET THIS BOOKCase Studies in Food Policy for Developing Countries

The food problems now facing the world—scarcity and starvation, contamination and illness, overabundance and obesity—are both diverse and complex. What are their causes? How severe are they? Why do they persist? What are the solutions? In three volumes that serve as valuable teaching tools and have been designed to complement the textbook Food Policy for Developing Countries by Per Pinstrup-Andersen and Derrill D. Watson II, they call upon the wisdom of disciplines including economics, nutrition, sociology, anthropology, environmental

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  • Author : Nigel Jackson
  • Publisher : Routledge
  • Release : 28 October 2013
GET THIS BOOKPromoting and Marketing Events

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events

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  • Author : John Dawson,Allan M Findlay,Ronan Paddison
  • Publisher : Routledge
  • Release : 08 July 2005
GET THIS BOOKRetailing Environments in Developing Countries

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  • Author : Elaine L. Ritch,Julie McColl
  • Publisher : Emerald Group Publishing
  • Release : 01 March 2021
GET THIS BOOKNew Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.