Case Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Produk Detail:

  • Author : Susanne Doppler
  • Publisher : Woodhead Publishing
  • Pages : 236 pages
  • ISBN : 0128177934
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKCase Studies on Food Experiences in Marketing Retail and Events

Case Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events
  • Author : Susanne Doppler,Adrienne Steffen
  • Publisher : Woodhead Publishing
  • Release : 21 August 2020
GET THIS BOOKCase Studies on Food Experiences in Marketing, Retail, and Events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences,

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release : 05 November 2018
GET THIS BOOKCase Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing

Case Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution
  • Author : John Byrom,Dominic Medway
  • Publisher : Woodhead Publishing
  • Release : 05 November 2018
GET THIS BOOKCase Studies in Food Retailing and Distribution

Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing

Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store

Retail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store
  • Author : Francesca Nicasio
  • Publisher : Lulu Press, Inc
  • Release : 21 November 2014
GET THIS BOOKRetail Survival of the Fittest: 7 Ways to Future Proof Your Retail Store

Retail Survival of the Fittest: 7 Ways to Future-Proof Your Retail Store is a practical guide to modern-day retail success. Learn how to use mobile technology, big data, and other digital tools to improve your brick-and-mortar store and ensure that it is well-equipped to engage and convert today’s savvy shoppers. From understanding consumers and boosting customer loyalty to leveraging data and implementing an omnichannel retail strategy, Retail Survival of the Fittest gives you need-to-know lessons on how to adapt to

Food and Experiential Marketing

Food and Experiential Marketing
  • Author : Wided Batat
  • Publisher : Routledge
  • Release : 11 June 2019
GET THIS BOOKFood and Experiential Marketing

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive