Case Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. Explores the importance of understanding consumers when defining a market strategy Highlights the importance of adopting a sustainable orientation in the nutraceutical industry Addresses the competitive dynamics that are currently affecting the nutraceutical industry

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  • Author : Cristina Santini
  • Publisher : Woodhead Publishing
  • Pages : 198 pages
  • ISBN : 9780128214084
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKCase Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series

Case Studies on the Business of Nutraceuticals: A Volume in the Consumer Science and Strategic Marketing Series

Case Studies on the Business of Nutraceuticals: A Volume in the Consumer Science and Strategic Marketing Series
  • Author : Cristina Santini,Stefania Supino,Lucia Irene Bailetti
  • Publisher : Woodhead Publishing
  • Release : 15 August 2021
GET THIS BOOKCase Studies on the Business of Nutraceuticals: A Volume in the Consumer Science and Strategic Marketing Series

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape

Nanotechnology in Nutraceuticals

Nanotechnology in Nutraceuticals
  • Author : Shampa Sen,Yashwant Pathak
  • Publisher : CRC Press
  • Release : 14 October 2016
GET THIS BOOKNanotechnology in Nutraceuticals

While nutraceuticals were verified to be expedient, they often lack stability, bioavailability, and permeability, and nano-nutraceuticals are being developed to afford a solution to the problem. Nanotechnology in Nutraceuticals: Production to Consumption delves into the promises and prospects of the application of nanotechnology to nutraceuticals, addressing concepts, techniques, and production methods. Nutraceuticals retain less stability, efficacy, and bioavailability when entering the human body. To overcome such problems, nanotechnology shows promise when applied as a tool to improve the quality and

Handbook of Nutraceuticals and Functional Foods, Third Edition

Handbook of Nutraceuticals and Functional Foods, Third Edition
  • Author : Robert E.C. Wildman,Richard S. Bruno
  • Publisher : CRC Press
  • Release : 19 November 2019
GET THIS BOOKHandbook of Nutraceuticals and Functional Foods, Third Edition

This handbook compiles information on novel ingredients and functional food products from leading authors in their respective areas of expertise. It provides an evidence-based and authoritative review of the prophylactic properties exerted by food components, foods, and dietary patterns. It includes information on the chemical properties, dietary sources, intakes, efficacy, health effects, and safety of each bioactive compound, functional food, or nutraceutical. This edition contains many new topics, including inflammation relief, exercised-induced immunity, Alzheimer’s disease, and dementia.

Management of Shari’ah Compliant Businesses

Management of Shari’ah Compliant Businesses
  • Author : Ezlika M. Ghazali,Dilip S. Mutum,Mamunur Rashid,Jashim U. Ahmed
  • Publisher : Springer
  • Release : 18 March 2019
GET THIS BOOKManagement of Shari’ah Compliant Businesses

Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein,

Microencapsulation in the Food Industry

Microencapsulation in the Food Industry
  • Author : Anilkumar G. Gaonkar,Niraj Vasisht,Atul R. Khare,Robert Sobel
  • Publisher : Elsevier
  • Release : 30 June 2014
GET THIS BOOKMicroencapsulation in the Food Industry

Microencapsulation is being used to deliver everything from improved nutrition to unique consumer sensory experiences. It’s rapidly becoming one of the most important opportunities for expanding brand potential. Microencapsulation in the Food Industry: A Practical Implementation Guide is written for those who see the potential benefit of using microencapsulation but need practical insight into using the technology. With coverage of the process technologies, materials, testing, regulatory and even economic insights, this book presents the key considerations for putting microencapsulation

Nutraceutical and Functional Food Regulations in the United States and around the World

Nutraceutical and Functional Food Regulations in the United States and around the World
  • Author : Debasis Bagchi
  • Publisher : Academic Press
  • Release : 08 June 2019
GET THIS BOOKNutraceutical and Functional Food Regulations in the United States and around the World

Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements designed to ensure the safe production and delivery of these valuable classes of foods. The book is well recognized, showing how food and nutrition play a critical role in enhancing human performance, and in overall health. The book discusses the scope, importance and continuing growth opportunities in the nutraceutical and functional food industries, exploring the acceptance and demand for these

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 27 November 2020
GET THIS BOOKResearch Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress

Phytochemicals in Human Health

Phytochemicals in Human Health
  • Author : Venketeshwer Rao,Dennis Mans,Leticia Rao
  • Publisher : BoD – Books on Demand
  • Release : 12 February 2020
GET THIS BOOKPhytochemicals in Human Health

Naturally present bioactive compounds in plants are referred to as "Phytochemicals" and are being studied extensively for their role in human health. Studies have shown that they can have an important role to play in the prevention and management of several human diseases. Recognizing the increasing interest in this area, this book is being published in response to the need for more current information globally about phytochemicals and their role in human health. Chapters of the book are authored by

Herbal Medicine

Herbal Medicine
  • Author : Virginia M Tyler,Rowena Richter
  • Publisher : Routledge
  • Release : 11 October 2013
GET THIS BOOKHerbal Medicine

Americans seeking herbal medicines now face confusion and even danger. There is great potential for these medicines to improve the health of consumers--if current regulations can be revised! Herbal Medicine: Chaos in the Marketplace is a prize-winning critique of the regulation and business of herbal medicine in the United States. It is the first book that examines the big picture issues-it tells the story of how the present situation developed, looks at what it means for consumers, compares approaches taken

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release : 17 September 2020
GET THIS BOOKCase Studies in the Beer Sector

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship

Bioprocesses and Biotechnology for Functional Foods and Nutraceuticals

Bioprocesses and Biotechnology for Functional Foods and Nutraceuticals
  • Author : Fereidoon Shahidi,Jean-Richard Neeser,J. Bruce German
  • Publisher : CRC Press
  • Release : 04 March 2004
GET THIS BOOKBioprocesses and Biotechnology for Functional Foods and Nutraceuticals

This reference compiles a broad spectrum of perspectives from specialists in academic, governmental, and industrial research settings to demonstrate the influence of biochemistry and biotechnological applications on functional food developments. Focusing on topics not covered in depth in other texts on the subject, the book analyzes the nutritional and physiological benefits of functional foods, the effect and development of active ingredients in functional foods, and consumer and regulatory issues that will influence biotechnological advancements in the food industry. It also

The Commercial Use of Biodiversity

The Commercial Use of Biodiversity
  • Author : Kerry Ten Kate,Sarah A Laird
  • Publisher : Routledge
  • Release : 18 September 2019
GET THIS BOOKThe Commercial Use of Biodiversity

Originally published in 1999 The Commercial Use of Biodiversity examines how biodiversity and the genetic material it contains are now as valuable resources. Access to genetic resources and their commercial development involve a wide range of parties such as conservation and research institutes, local communities, government agencies and companies. Equitable partnerships are not only crucial to conservation and economic development but are also in the interests of business and often required by law. In this authoritative and comprehensive volume, the authors

Nutraceuticals in Brain Health and Beyond

Nutraceuticals in Brain Health and Beyond
  • Author : Dr. Dilip Ghosh
  • Publisher : Academic Press
  • Release : 12 November 2020
GET THIS BOOKNutraceuticals in Brain Health and Beyond

Nutraceuticals in Brain Health and Beyond focuses on a variety of health disorders where intervention with nutritional supplements prove valuable, such as Alzheimer’s, Parkinson’s, autism, and attention-deficit disorder in children. In addition, Nutraceuticals in Brain Health and Beyond addresses "herb-nutra psychiatry" which is a field of research focused on developing a comprehensive, cohesive, and scientifically rigorous evidence base to shift conceptual thinking around the role of diet and nutrition in mental health. Intended for nutrition researchers, nutritionists, dieticians,