Case Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. Explores the importance of understanding consumers when defining a market strategy Highlights the importance of adopting a sustainable orientation in the nutraceutical industry Addresses the competitive dynamics that are currently affecting the nutraceutical industry

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  • Author : Cristina Santini
  • Publisher : Woodhead Publishing
  • Pages : 198 pages
  • ISBN : 9780128214084
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKCase Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series

Case Studies on the Business of Nutraceuticals: A Volume in the Consumer Science and Strategic Marketing Series

Case Studies on the Business of Nutraceuticals: A Volume in the Consumer Science and Strategic Marketing Series
  • Author : Cristina Santini,Stefania Supino,Lucia Irene Bailetti
  • Publisher : Woodhead Publishing
  • Release : 15 August 2021
GET THIS BOOKCase Studies on the Business of Nutraceuticals: A Volume in the Consumer Science and Strategic Marketing Series

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape

Nanotechnology in Nutraceuticals

Nanotechnology in Nutraceuticals
  • Author : Shampa Sen,Yashwant Pathak
  • Publisher : CRC Press
  • Release : 14 October 2016
GET THIS BOOKNanotechnology in Nutraceuticals

While nutraceuticals were verified to be expedient, they often lack stability, bioavailability, and permeability, and nano-nutraceuticals are being developed to afford a solution to the problem. Nanotechnology in Nutraceuticals: Production to Consumption delves into the promises and prospects of the application of nanotechnology to nutraceuticals, addressing concepts, techniques, and production methods. Nutraceuticals retain less stability, efficacy, and bioavailability when entering the human body. To overcome such problems, nanotechnology shows promise when applied as a tool to improve the quality and

Handbook of Nutraceuticals and Functional Foods, Third Edition

Handbook of Nutraceuticals and Functional Foods, Third Edition
  • Author : Robert E.C. Wildman,Richard S. Bruno
  • Publisher : CRC Press
  • Release : 19 November 2019
GET THIS BOOKHandbook of Nutraceuticals and Functional Foods, Third Edition

This handbook compiles information on novel ingredients and functional food products from leading authors in their respective areas of expertise. It provides an evidence-based and authoritative review of the prophylactic properties exerted by food components, foods, and dietary patterns. It includes information on the chemical properties, dietary sources, intakes, efficacy, health effects, and safety of each bioactive compound, functional food, or nutraceutical. This edition contains many new topics, including inflammation relief, exercised-induced immunity, Alzheimer’s disease, and dementia.

Nutraceuticals and Dietary Supplements

Nutraceuticals and Dietary Supplements
  • Author : Raj K. Keservani,Anil K. Sharma,Rajesh K. Kesharwani
  • Publisher : CRC Press
  • Release : 06 November 2020
GET THIS BOOKNutraceuticals and Dietary Supplements

Addressing the increasing popularity of nutraceuticals, dietary supplements, and functional foods, this comprehensive and timely book presents an abundance of information on herbal products and their applications. The chapter authors—highly skilled, experienced, and renowned scientists and researchers from around the globe—offer up-to-date knowledge on the uses of herbal products in health management, in cancer treatment, in mental health therapy, and more. Nutraceuticals and Dietary Supplements: Advances and Applications begins with an introduction, the nomenclature, and characteristics of nutraceuticals

Nutraceuticals and Cancer

Nutraceuticals and Cancer
  • Author : Fazlul H. Sarkar
  • Publisher : Springer Science & Business Media
  • Release : 22 November 2011
GET THIS BOOKNutraceuticals and Cancer

This book is about Nutraceuticals in cancer therapy, specifically targeted and Adjuvant therapy. It shows several approaches for possibly reducing systemic toxicity. This book illustrates the role of several dietary agents, collectively called nutraceuticals or natural agents in the prevention and/or treatment of human malignancies known to be mediated through alterations in multiple molecular targets. This book contains sixteen chapters which begin with historical perspective on the value of natural agents in the prevention of human malignancies followed by

Handbook of Nutraceuticals Volume II

Handbook of Nutraceuticals Volume II
  • Author : Yashwant Vishnupant Pathak
  • Publisher : CRC Press
  • Release : 16 May 2011
GET THIS BOOKHandbook of Nutraceuticals Volume II

Due in part to an absence of universally accepted standardization methods, nutraceuticals and functional foods face regulatory ignorance, marketing incompetence and ethical impunity. Even though many researchers believe that there is a connection between nutraceuticals and functional foods and reduced health care expenses as well as disease prevent

Nutraceuticals in Veterinary Medicine

Nutraceuticals in Veterinary Medicine
  • Author : Ramesh C. Gupta,Ajay Srivastava,Rajiv Lall
  • Publisher : Springer
  • Release : 21 May 2019
GET THIS BOOKNutraceuticals in Veterinary Medicine

This unique work compiles the latest knowledge around veterinary nutraceuticals, commonly referred to as dietary supplements, from ingredients to final products in a single source. More than sixty chapters organized in seven sections collate all related aspects of nutraceutical research in animal health and disease, among them many novel topics: common nutraceutical ingredients (Section-I), prebiotics, probiotics, synbiotics, enzymes and antibacterial alternatives (Section-II), applications of nutraceuticals in prevention and treatment of various diseases such as arthritis, periodontitis, diabetes, cognitive dysfunctions, mastitis,

Examining the Science Behind Nutraceuticals

Examining the Science Behind Nutraceuticals
  • Author : Larry Augsburger
  • Publisher : Springer Science & Business Media
  • Release : 01 January 2001
GET THIS BOOKExamining the Science Behind Nutraceuticals

Over half of the adult population in the U.S. includes some sort of dietary supplement in their diet. This book provides the reader with a better understanding of the science and quality issues of dietary supplements. It explains terms regarding supplements, regulatory implications and standards of botanical extracts, and provides background on the supplement industry and pharmacoeconomics of supplements. It also identifies the health benefits and risks.

Pharmaceuticals to Nutraceuticals

Pharmaceuticals to Nutraceuticals
  • Author : Dilip Ghosh,R. B. Smarta
  • Publisher : CRC Press
  • Release : 26 October 2016
GET THIS BOOKPharmaceuticals to Nutraceuticals

Recently, there has been a fundamental shift in the global health and wellness industry from disease treatment to preventing chronic diseases. The use of nutraceuticals and functional foods in prevention efforts could lead to a decreased dependency on drugs. The pharmaceutical industry recognizes this shift; however, serious concerns have arisen regarding the claimed efficacy, quality, and safety of products used as medical foods. This book examines the consumer and industry mindshift, including the scientific evidence of these foods as effective

Case Studies in the Beer Sector

Case Studies in the Beer Sector
  • Author : Roberta Capitello,Natalia Maehle
  • Publisher : Woodhead Publishing
  • Release : 17 September 2020
GET THIS BOOKCase Studies in the Beer Sector

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship

Nutraceutical and Functional Food Regulations in the United States and Around the World

Nutraceutical and Functional Food Regulations in the United States and Around the World
  • Author : Debasis Bagchi
  • Publisher : Elsevier
  • Release : 25 February 2014
GET THIS BOOKNutraceutical and Functional Food Regulations in the United States and Around the World

This fully revised and updated edition begins with insights into the scope, importance and continuing growth opportunities in the nutraceutical and functional food industries and explores the latest regulatory changes and their impacts. The book demonstrates the global scenario of the acceptance and demand for these products and explores the regulatory hurdles and claim substantiation of these foods and dietary supplements, as well as addressing the intricate aspects of manufacturing procedures. As the public gains confidence in the quality of

Functional Food

Functional Food
  • Author : María Chávarri Hueda
  • Publisher : BoD – Books on Demand
  • Release : 02 August 2017
GET THIS BOOKFunctional Food

In recent years, the concern of society about how food influences the health status of people has increased. Consumers are increasingly aware that food can prevent the development of certain diseases, so in recent years, the food industry is developing new, healthier products taking into account aspects such as trans fats, lower caloric intake, less salt, etc. However, there are bioactive compounds that can improve the beneficial effect of these foods and go beyond the nutritional value. This book provides