Coffee Consumption and Industry Strategies in Brazil

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. Presents strategies for transforming coffee consumption, production and retailing Addresses market outlook, factors and trends Outlines coffee industry strategies through business cases that highlight innovative practices Discuss and present the certification role in the coffee producing strategy and retailing The coffee waves and the specialty coffee impact in the consumption and at the retail level Studies the role of retail and the consumer Includes questions and exercises based on case studies and concepts

Produk Detail:

  • Author : Luciana Florêncio de Almeida
  • Publisher : Woodhead Publishing
  • Pages : 394 pages
  • ISBN : 0128147229
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKCoffee Consumption and Industry Strategies in Brazil

Coffee Consumption and Industry Strategies in Brazil

Coffee Consumption and Industry Strategies in Brazil
  • Author : Luciana Florêncio de Almeida,Eduardo Eugenio Spers
  • Publisher : Woodhead Publishing
  • Release : 13 September 2019
GET THIS BOOKCoffee Consumption and Industry Strategies in Brazil

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior,

The powerful role of intangibles in the coffee value chain

The powerful role of intangibles in the coffee value chain
  • Author : World Intellectual Property Organization,Luis F. Samper,Daniele Giovannucci,Luciana Marques Vieira
  • Publisher : WIPO
  • Release : 16 May 2021
GET THIS BOOKThe powerful role of intangibles in the coffee value chain

The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.

Coffee

Coffee
  • Author : Jonathan Morris
  • Publisher : Reaktion Books
  • Release : 15 October 2018
GET THIS BOOKCoffee

Most of us can’t make it through morning without our cup (or cups) of joe, and we’re not alone. Coffee is a global beverage: it’s grown commercially on four continents and consumed enthusiastically on all seven—and there is even an Italian espresso machine on the International Space Station. Coffee’s journey has taken it from the forests of Ethiopia to the fincas of Latin America, from Ottoman coffee houses to “Third Wave” cafés, and from

Coffee in Health and Disease Prevention

Coffee in Health and Disease Prevention
  • Author : Victor R. Preedy
  • Publisher : Academic Press
  • Release : 12 November 2014
GET THIS BOOKCoffee in Health and Disease Prevention

Coffee in Health and Disease Prevention presents a comprehensive look at the compounds in coffee, their reported benefits (or toxicity risks) and also explores them on a health-condition specific level, providing researchers and academics with a single-volume resource to help in identifying potential treatment uses. No other book on the market considers all the varieties of coffee in one volume, or takes the disease-focused approach that will assist in directing further research and studies. The book embraces a holistic approach

The Impact of Caffeine and Coffee on Human Health

The Impact of Caffeine and Coffee on Human Health
  • Author : Christina Bamia,Marilyn Cornelis
  • Publisher : MDPI
  • Release : 12 December 2019
GET THIS BOOKThe Impact of Caffeine and Coffee on Human Health

The purpose of this Special Issue is to provide a thorough and up-to-date presentation of research investigating the impact of coffee and/or caffeine intake on various health outcomes. We welcome the submission of original research articles and/or systematic Reviews/meta-analyses focusing on several aspects of coffee/caffeine intake in relation to human health. Areas of interest include, but are not limited to, the following topics: - Human clinical trials of coffee or caffeine use in relation to disease

Strategic Management : Competitiveness and Globalization : Cases

Strategic Management : Competitiveness and Globalization : Cases
  • Author : Hitt, Michael A
  • Publisher : Nelson Thomson Learning
  • Release : 16 May 2021
GET THIS BOOKStrategic Management : Competitiveness and Globalization : Cases

Strategic Management: Competitiveness and Globalization, Cases, 4th Canadian edition consists of 32 cases representing a variety of strategy topics and types of firms and industries. The authors have meticulously reviewed hundreds of cases to ensure that the strategic management issues included in the cases yield a rich set of learning experiences for those performing case analyses.

The History of Coffee Production in Brazil and Ethiopia. A Comparative Overview

The History of Coffee Production in Brazil and Ethiopia. A Comparative Overview
  • Author : Biruk Chemere
  • Publisher : GRIN Verlag
  • Release : 17 January 2020
GET THIS BOOKThe History of Coffee Production in Brazil and Ethiopia. A Comparative Overview

Research Paper (postgraduate) from the year 2019 in the subject Sociology - Consumption and Advertising, grade: A, , language: English, abstract: This article will discuss the production of coffee in both countries and put forward some suggestions for improving the situation of the coffe production in Ehtiopia. Coffee is produced and consumed internationally, and this popular crop produced is mainly in tropical regions. Developed countries are the main consumers of this crop. Coffee is also the leading exporting item for some countries