Content Strategy At Work

Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.

Produk Detail:

  • Author : Margot Bloomstein
  • Publisher : Elsevier
  • Pages : 163 pages
  • ISBN : 0123919223
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKContent Strategy At Work

The Content Strategy Toolkit

The Content Strategy Toolkit
  • Author : Meghan Casey
  • Publisher : New Riders
  • Release : 06 June 2015
GET THIS BOOKThe Content Strategy Toolkit

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array

Content Strategy for the Web

Content Strategy for the Web
  • Author : Kristina Halvorson,Melissa Rach
  • Publisher : New Riders
  • Release : 28 February 2012
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is

Managing Enterprise Content

Managing Enterprise Content
  • Author : Ann Rockley,Charles Cooper
  • Publisher : New Riders
  • Release : 14 February 2012
GET THIS BOOKManaging Enterprise Content

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This

Content Strategy

Content Strategy
  • Author : Rahel Anne Bailie,Noz Urbina
  • Publisher : Unknown Publisher
  • Release : 01 December 2012
GET THIS BOOKContent Strategy

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how

The Elements of Content Strategy

The Elements of Content Strategy
  • Author : Erin Kissane
  • Publisher : Unknown Publisher
  • Release : 16 May 2021
GET THIS BOOKThe Elements of Content Strategy

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover.

Clout

Clout
  • Author : Colleen Jones
  • Publisher : Pearson Education
  • Release : 03 December 2010
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Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web

Strategy That Works

Strategy That Works
  • Author : Paul Leinwand,Cesare R. Mainardi
  • Publisher : Harvard Business Review Press
  • Release : 12 January 2016
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How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and

Your Brain at Work, Revised and Updated

Your Brain at Work, Revised and Updated
  • Author : David Rock
  • Publisher : HarperCollins
  • Release : 11 August 2020
GET THIS BOOKYour Brain at Work, Revised and Updated

A researcher and consultant burrows deep inside the heads of one modern two-career couple to examine how each partner processes the workday—revealing how a more nuanced understanding of the brain can allow us to better organize, prioritize, recall, and sort our daily lives. Emily and Paul are the parents of two young children, and professionals with different careers. Emily is the newly promoted vice president of marketing at a large corporation; Paul works from home or from clients' offices

Content Everywhere

Content Everywhere
  • Author : Sara Wachter-Boettcher
  • Publisher : Rosenfeld Media
  • Release : 12 December 2012
GET THIS BOOKContent Everywhere

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

The User's Journey

The User's Journey
  • Author : Donna Lichaw
  • Publisher : Rosenfeld Media
  • Release : 22 March 2016
GET THIS BOOKThe User's Journey

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Digital Marketing

Digital Marketing
  • Author : Alan Charlesworth
  • Publisher : Routledge
  • Release : 25 July 2014
GET THIS BOOKDigital Marketing

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world

Trustworthy

Trustworthy
  • Author : Margot Bloomstein
  • Publisher : Unknown Publisher
  • Release : 02 March 2021
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In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those buzzwords? Give more control to your audience--and they'll put more trust in you. It might be a scary proposition, but

Building a StoryBrand

Building a StoryBrand
  • Author : Donald Miller
  • Publisher : HarperCollins Leadership
  • Release : 10 October 2017
GET THIS BOOKBuilding a StoryBrand

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products,