Content Strategy At Work

Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.

Produk Detail:

  • Author : Margot Bloomstein
  • Publisher : Elsevier
  • Pages : 163 pages
  • ISBN : 0123919223
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKContent Strategy At Work

Content Strategy at Work

Content Strategy at Work
  • Author : Margot Bloomstein
  • Publisher : Elsevier
  • Release : 25 January 2012
GET THIS BOOKContent Strategy at Work

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think.

Content Strategy for the Web

Content Strategy for the Web
  • Author : Kristina Halvorson,Melissa Rach
  • Publisher : New Riders
  • Release : 28 February 2012
GET THIS BOOKContent Strategy for the Web

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is

The Content Strategy Toolkit

The Content Strategy Toolkit
  • Author : Meghan Casey
  • Publisher : New Riders
  • Release : 06 June 2015
GET THIS BOOKThe Content Strategy Toolkit

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array

Managing Enterprise Content

Managing Enterprise Content
  • Author : Ann Rockley,Charles Cooper
  • Publisher : New Riders
  • Release : 14 February 2012
GET THIS BOOKManaging Enterprise Content

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This

Content Strategy

Content Strategy
  • Author : Rahel Anne Bailie,Noz Urbina
  • Publisher : Unknown Publisher
  • Release : 01 December 2012
GET THIS BOOKContent Strategy

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how

Trustworthy

Trustworthy
  • Author : Margot Bloomstein
  • Publisher : Page Two
  • Release : 02 March 2021
GET THIS BOOKTrustworthy

In today's economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those buzzwords? Give more control to your audience--and they'll put more trust in you. It might be a scary proposition, but

Clout

Clout
  • Author : Colleen Jones
  • Publisher : Pearson Education
  • Release : 03 December 2010
GET THIS BOOKClout

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web

Playing to Win

Playing to Win
  • Author : Alan G. Lafley,Roger L. Martin
  • Publisher : Harvard Business Press
  • Release : 16 May 2022
GET THIS BOOKPlaying to Win

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Enterprise Content Strategy

Enterprise Content Strategy
  • Author : Kevin Nichols
  • Publisher : XML Press
  • Release : 02 January 2015
GET THIS BOOKEnterprise Content Strategy

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book

Content Strategy in Technical Communication

Content Strategy in Technical Communication
  • Author : Guiseppe Getto,Jack Labriola,Sheryl Ruszkiewicz
  • Publisher : Routledge
  • Release : 19 September 2019
GET THIS BOOKContent Strategy in Technical Communication

Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the

Content Strategy

Content Strategy
  • Author : Rahel Anne Bailie,Noz Urbina
  • Publisher : XML Press
  • Release : 15 January 2013
GET THIS BOOKContent Strategy

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how

Content Everywhere

Content Everywhere
  • Author : Sara Wachter-Boettcher
  • Publisher : Rosenfeld Media
  • Release : 12 December 2012
GET THIS BOOKContent Everywhere

Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

Deep Work

Deep Work
  • Author : Cal Newport
  • Publisher : Grand Central Publishing
  • Release : 05 January 2016
GET THIS BOOKDeep Work

Read the Wall Street Journal Bestseller for "cultivating intense focus" for fast, powerful performance results for achieving success and true meaning in one's professional life (Adam Grant, author of Give and Take). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true

Letting Go of the Words

Letting Go of the Words
  • Author : Janice (Ginny) Redish
  • Publisher : Elsevier
  • Release : 01 September 2012
GET THIS BOOKLetting Go of the Words

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again