Crossing the Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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  • Author : Geoffrey A. Moore
  • Publisher : Harper Collins
  • Pages : 256 pages
  • ISBN : 0061795860
  • Rating : 4/5 from 8 reviews
CLICK HERE TO GET THIS BOOKCrossing the Chasm

Crossing the Chasm

Crossing the Chasm
  • Author : Geoffrey A. Moore
  • Publisher : Harper Collins
  • Release : 17 March 2009
GET THIS BOOKCrossing the Chasm

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Zone to Win

Zone to Win
  • Author : Geoffrey A. Moore
  • Publisher : Diversion Books
  • Release : 03 November 2015
GET THIS BOOKZone to Win

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical

Crossing the Chasm, 3rd Edition

Crossing the Chasm, 3rd Edition
  • Author : Geoffrey A. Moore
  • Publisher : HarperBusiness
  • Release : 28 January 2014
GET THIS BOOKCrossing the Chasm, 3rd Edition

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early

Crossing the Quality Chasm

Crossing the Quality Chasm
  • Author : Institute of Medicine,Committee on Quality of Health Care in America
  • Publisher : National Academies Press
  • Release : 19 August 2001
GET THIS BOOKCrossing the Quality Chasm

Second in a series of publications from the Institute of Medicine's Quality of Health Care in America project Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. Crossing the Quality Chasm makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides

Lean B2B

Lean B2B
  • Author : Étienne Garbugli
  • Publisher : Étienne Garbugli
  • Release : 25 March 2014
GET THIS BOOKLean B2B

« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs Lean B2B helps entrepreneurs and innovators quickly find traction in the enterprise. Packed with more than 20 case studies and used by thousands around the world, Lean B2B consolidates the best thinking around Business- to-Business (B2B)

The Chasm Companion

The Chasm Companion
  • Author : Paul Wiefels
  • Publisher : Harper Collins
  • Release : 13 October 2009
GET THIS BOOKThe Chasm Companion

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Escape Velocity

Escape Velocity
  • Author : Geoffrey A. Moore
  • Publisher : Harper Collins
  • Release : 06 September 2011
GET THIS BOOKEscape Velocity

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and

Living on the Fault Line, Revised Edition

Living on the Fault Line, Revised Edition
  • Author : Geoffrey A. Moore
  • Publisher : Harper Collins
  • Release : 13 October 2009
GET THIS BOOKLiving on the Fault Line, Revised Edition

The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share price) as the key driver in management decisions. Moore now revisits his argument in the post-Internet bubble world, proving that the methods he espouses are more

The Infinite Staircase

The Infinite Staircase
  • Author : Geoffrey A. Moore
  • Publisher : BenBella Books
  • Release : 10 August 2021
GET THIS BOOKThe Infinite Staircase

In this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it. Moore uses his signature framework-based approach to answer these questions, taking us on an

Inside the Tornado

Inside the Tornado
  • Author : Geoffrey A. Moore
  • Publisher : HarperBusiness
  • Release : 14 December 2004
GET THIS BOOKInside the Tornado

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will

Crossing the Global Quality Chasm

Crossing the Global Quality Chasm
  • Author : National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Care Services,Board on Global Health,Committee on Improving the Quality of Health Care Globally
  • Publisher : National Academies Press
  • Release : 27 January 2019
GET THIS BOOKCrossing the Global Quality Chasm

In 2015, building on the advances of the Millennium Development Goals, the United Nations adopted Sustainable Development Goals that include an explicit commitment to achieve universal health coverage by 2030. However, enormous gaps remain between what is achievable in human health and where global health stands today, and progress has been both incomplete and unevenly distributed. In order to meet this goal, a deliberate and comprehensive effort is needed to improve the quality of health care services globally. Crossing the Global Quality

Information Development

Information Development
  • Author : JoAnn T. Hackos
  • Publisher : John Wiley & Sons
  • Release : 27 February 2007
GET THIS BOOKInformation Development

A revolutionary new resource that brings documentation product management ideas up to date The 1994 bestselling classic Managing Your Documentation Projects set the industry standard for technical documentation. However, since then, much has changed in the world of information development. With this new title, JoAnn Hackos looks beyond the structured project of the 1980s and 1990s. Instead, she focuses on the rapidly changing projects of the 21st century and addresses how to introduce agile information development without neglecting the central focus

The Gorilla Game

The Gorilla Game
  • Author : Geoffrey A. Moore
  • Publisher : HarperBusiness
  • Release : 11 March 1998
GET THIS BOOKThe Gorilla Game

The possibilities are staggering: Had you invested $10,000 in Cisco Systems in early 1990, your investment would not be worth $1,285.000. Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $1,800,000 today. How do you get in on those deals -- especially if you're not a Silicon Valley insider? How do you buy the high-tech winners and avoid the losers? How do you find the Microsofts and Ciscos of tomorrow? The answers are here, in The Gorilla Game. All you

The Little Book of Big Decision Models

The Little Book of Big Decision Models
  • Author : Jim McGrath
  • Publisher : Pearson UK
  • Release : 16 November 2015
GET THIS BOOKThe Little Book of Big Decision Models

Leaders and Managers want quick answers, quick ways to reach solutions, ways and means to access knowledge that won’t eat into their precious time and quick ideas that deliver a big result. The Little Book of Big Decision Models cuts through all the noise and gives managers access to the very best decision-making models that they need to to keep things moving forward. Every model is quick and easy to read and delivers the essential information and know-how quickly,