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Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources. Step-by-step guidelines How to instructions Clear, concise information
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Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources. Step-by-step guidelines How to instructions Clear, concise information
This is a semibilingual Polish version of the Cambridge Learner's Dictionary, with definitions in English and Polish translations of the headword for each sense.
Ideal for PET and FCE preparation Packed full of useful study extras, the Cambridge Learner's Dictionary helps you on your way to becoming a confident, natural English speaker. With clear definitions, written especially for intermediate level students, and thousands of examples that put the language into context, this dictionary is an invaluable companion, whether you are learning English for work or pleasure, or preparing for an exam. The best bits of the dictionary ... * NEW! Improved and expanded study pages include
Effective Leadership: Theory, Cases, and Applications, by Ronald H. Humphrey, integrates traditional and new leadership theories—including transformational leadership, leader-member exchange, authentic leadership, servant leadership, self-leadership, shared and distributed leadership, identity theory, and the value of emotions and affect—to provide a comprehensive look at the many facets of effective leadership. Practical and fun to read, this innovative book incorporates personal reflections and current business examples to bring the theories of organizational leadership to life. In addition, “Put it in
Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for velvet and hook? This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
Tom Cruise is one of the actors in Hollywood that has a lot of controversies in his personal and professional life. He's known to have a lot of guts during movie productions, because he does all the stunts without special effects and green screens. In one or more occasions, he was close to death while shooting. That's how serious this is. However, what Tom Cruise does on screen has nothing to do with his personal life. It's like two opposite
In this sweeping revision of a text that has become an authoritative standard, expert instructor and librarian Peggy Johnson addresses the art of controlling and updating library collections, whether located locally or accessed remotely.
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and
An intriguing travel adventure coupled with a compelling narrative of the past. This story is created by the existence of handwritten journal extracts and Dictaphone cassette recordings. A time of travelling around the world way before social media, mobile phones and accessible internet was even out there. This is a story of adventure, a story of courage and a story of luck. And most importantly, a story of experiencing life and all it has to offer. Experience a gap year.