User Generated Branding

From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

Produk Detail:

  • Author : Ulrike Arnhold
  • Publisher : Springer Science & Business Media
  • Pages : 451 pages
  • ISBN : 9783834988577
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKUser Generated Branding

User Generated Branding

User Generated Branding
  • Author : Ulrike Arnhold
  • Publisher : Springer Science & Business Media
  • Release : 22 November 2010
GET THIS BOOKUser Generated Branding

From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

Web 2.0 Heroes

Web 2.0 Heroes
  • Author : Bradley L. Jones
  • Publisher : John Wiley & Sons
  • Release : 31 March 2008
GET THIS BOOKWeb 2.0 Heroes

Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge

Handbook of Research on Practices and Outcomes in E-Learning: Issues and Trends

Handbook of Research on Practices and Outcomes in E-Learning: Issues and Trends
  • Author : Yang, Harrison Hao,Yuen, Steve Chi-Yin
  • Publisher : IGI Global
  • Release : 31 October 2009
GET THIS BOOKHandbook of Research on Practices and Outcomes in E-Learning: Issues and Trends

"This book includes a selection of world-class chapters addressing current research, case studies, best practices, pedagogical approaches and strategies, related resources and projects related to e-learing"--Provided by publisher.

Do You Web 2.0?

Do You Web 2.0?
  • Author : Linda Berube
  • Publisher : Elsevier
  • Release : 03 May 2011
GET THIS BOOKDo You Web 2.0?

Web 2.0 technology is a hot topic at the moment, and public librarians in particular are beginning to feel the pressure to apply these tools. Indeed, Web 2.0 has the potential to transform library services, but only if the policy and strategy for those services are ready to be transformed. The author not only reviews these tools and provides practical advice and case studies on how they can be applied in the public library setting, but also recommends the policies and business

Web 2.0 for Business

Web 2.0 for Business
  • Author : Bruce A. White,Andrew Pauxtis
  • Publisher : John Wiley & Sons Incorporated
  • Release : 08 December 2021
GET THIS BOOKWeb 2.0 for Business

The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can learn to put concepts to action Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job

The Social Dynamics of Web 2.0

The Social Dynamics of Web 2.0
  • Author : Charalambos Tsekeris,Ioannis Katerelos
  • Publisher : Routledge
  • Release : 05 June 2015
GET THIS BOOKThe Social Dynamics of Web 2.0

Within only a few years, Facebook, Wikipedia, Twitter, You Tube and other social media have become an intimate part of everyday life. Web 2.0, the collective term for all forms of interactive online communication, is characterized by the overwhelming ability of users to collaboratively create content. The implications of Web 2.0 have become a central focus for interdisciplinary social science research. This book comprehensively addresses the profound impact of Web 2.0 on contemporary society and its dynamics in a multiplicity of fields. The

Practical Web 2.0 Applications with PHP

Practical Web 2.0 Applications with PHP
  • Author : Quentin Zervaas
  • Publisher : Apress
  • Release : 11 March 2008
GET THIS BOOKPractical Web 2.0 Applications with PHP

In Practical PHP Web 2.0 Applications, PHP, MySQL, CSS, XHTML, and JavaScript/Ajax development techniques are brought together to show you how to create the hottest PHP web applications, from planning and design up to final implementation, without going over unnecessary basics that will hold you back. This book includes must-have application features such as search functionality, maps, blogs, dynamic image galleries, and personalized user areas. It covers everything in a practical, tutorial style so you can start working on your

The Whole School Library Handbook 2

The Whole School Library Handbook 2
  • Author : Blanche Woolls,David V. Loertscher
  • Publisher : American Library Association
  • Release : 08 December 2021
GET THIS BOOKThe Whole School Library Handbook 2

This new edition of an ALA bestseller remains an indispensable all-in-one resource for everything related to the school library media center. Articles from dozens of respected authors and experts, culled from popular journals such as Knowledge Quest and School Library Journal, cover everything of interest to the contemporary school librarian, including Professional development and career guidance Information on collection development and school library resources such as books, periodicals, e-mail discussion groups, databases, websites, and more Programming, partnering, promoting, and collaborating

Web Analytics 2.0

Web Analytics 2.0
  • Author : Avinash Kaushik
  • Publisher : John Wiley & Sons
  • Release : 30 December 2009
GET THIS BOOKWeb Analytics 2.0

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data

What is Web 2.0

What is Web 2.0
  • Author : Tim O'Reilly
  • Publisher : "O'Reilly Media, Inc."
  • Release : 23 September 2009
GET THIS BOOKWhat is Web 2.0

The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that

Speaking Code

Speaking Code
  • Author : Geoff Cox,Alex McLean
  • Publisher : MIT Press
  • Release : 09 November 2012
GET THIS BOOKSpeaking Code

The aesthetic and political implications of working with code as procedure, expression, and action. Speaking Code begins by invoking the “Hello World” convention used by programmers when learning a new language, helping to establish the interplay of text and code that runs through the book. Interweaving the voice of critical writing from the humanities with the tradition of computing and software development, in Speaking Code Geoff Cox formulates an argument that aims to undermine the distinctions between criticism and practice