Ethical and Social Marketing in Asia

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

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  • Author : Bang Nguyen
  • Publisher : Chandos Publishing
  • Pages : 342 pages
  • ISBN : 0081001045
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKEthical and Social Marketing in Asia

Ethical and Social Marketing in Asia

Ethical and Social Marketing in Asia
  • Author : Bang Nguyen,Chris Rowley
  • Publisher : Chandos Publishing
  • Release : 16 February 2015
GET THIS BOOKEthical and Social Marketing in Asia

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a

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  • Publisher : Routledge
  • Release : 26 November 2020
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This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute

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  • Publisher : SAGE
  • Release : 05 October 2020
GET THIS BOOKThe SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing

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  • Author : Bang Nguyen,T.C Melewar,Jane Hemsley-Brown
  • Publisher : Routledge
  • Release : 13 February 2019
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University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a

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  • Publisher : Walter de Gruyter GmbH & Co KG
  • Release : 23 August 2021
GET THIS BOOKEthical Approaches to Marketing

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive

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  • Publisher : Taylor & Francis
  • Release : 08 December 2016
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Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with

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  • Author : Bang Nguyen,Lyndon Simkin,Ana Isabel Canhoto
  • Publisher : Routledge
  • Release : 04 September 2015
GET THIS BOOKThe Dark Side of CRM

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the

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  • Author : Aung, U Zeyar Myo
  • Publisher : IGI Global
  • Release : 22 December 2015
GET THIS BOOKManagerial Strategies and Practice in the Asian Business Sector

Due in part to globalism and economic development, the Asian business sector has been rapidly expanding. Thanks to the increasing industrialization and economic growth of China and India in particular, tourism as well as business opportunities in the Asian sector are booming. Managerial Strategies and Practice in the Asian Business Sector is a comprehensive reference source for theories and practices related to business integration in Asian countries. The research presented within this timely resource closely examines a number of essential

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  • Author : Lukas Parker,Linda Brennan
  • Publisher : Edward Elgar Publishing
  • Release : 27 November 2020
GET THIS BOOKSocial Marketing and Advertising in the Age of Social Media

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Corporate Social Responsibility and the Three Sectors in Asia

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  • Author : Samiul Hasan
  • Publisher : Springer
  • Release : 31 March 2017
GET THIS BOOKCorporate Social Responsibility and the Three Sectors in Asia

This volume investigates how much governmental control is needed to reign in corporate and business greed and to make business "socially responsible" in Asia. It also questions whether business entities need to be reigned in by the government itself, or if other social, religious, or economic dynamics shape business entities in Asia. Moreover, it looks at how the Asian third sector influences BSR/CSR activities.

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  • Author : Lynne Eagle,Stephan Dahl
  • Publisher : SAGE
  • Release : 15 September 2015
GET THIS BOOKMarketing Ethics & Society

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of

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  • Author : Syed Saad Andaleeb,Khalid Hasan
  • Publisher : Emerald Group Publishing
  • Release : 22 December 2016
GET THIS BOOKStrategic Marketing Management in Asia

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

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  • Author : Naim Cetinturk
  • Publisher : Peter Lang
  • Release : 01 January 2019
GET THIS BOOKSponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation: Differing Outlook of Contemporary Advertising

Advertising is a broad concept and has an ever-shifting nature. The practice fields of advertising vary largely and today's consumers make it necessary for the corporations to take the essential precautions. Against the current conjunctures in technology, economy and politics, advertising is one of the key concepts that the corporations focus on.

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  • Author : S. Heijin Lee,Christina H. Moon,Thuy Linh Nguyen Tu
  • Publisher : NYU Press
  • Release : 03 June 2019
GET THIS BOOKFashion and Beauty in the Time of Asia

How transnational modernity is taking shape in and in relation to Asia Fashion and Beauty in the Time of Asia considers the role of bodily aesthetics in the shaping of Asian modernities and the formation of the so-called “Asian Century.” S. Heijin Lee, Christina H. Moon, and Thuy Linh Nguyen Tu train our eyes on sites as far-flung, varied, and intimate as Guangzhou and Los Angeles, Saigon and Seoul, New York and Toronto. They map the transregional connections, ever-evolving aspirations