Freemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Produk Detail:

  • Author : Eric Benjamin Seufert
  • Publisher : Elsevier
  • Pages : 254 pages
  • ISBN : 0124166989
  • Rating : 3/5 from 1 reviews
CLICK HERE TO GET THIS BOOKFreemium Economics

Freemium Economics

Freemium Economics
  • Author : Eric Benjamin Seufert
  • Publisher : Elsevier
  • Release : 27 December 2013
GET THIS BOOKFreemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics

Freemium Economics

Freemium Economics
  • Author : Eric Benjamin Seufert
  • Publisher : Morgan Kaufmann
  • Release : 08 March 2021
GET THIS BOOKFreemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics

Free-to-Play

Free-to-Play
  • Author : Will Luton
  • Publisher : New Riders
  • Release : 27 May 2013
GET THIS BOOKFree-to-Play

“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that

Freemium Mobile Games: Design and Monetization

Freemium Mobile Games: Design and Monetization
  • Author : Dimitar Draganov
  • Publisher : Unknown Publisher
  • Release : 28 July 2014
GET THIS BOOKFreemium Mobile Games: Design and Monetization

Freemium Mobile Games: Design & Monetization reveals the essence of what freemium games are and provides a framework of best practices and in-depth game design schematics for developers to follow. Although the interaction of brilliant game design and monetization mechanisms based on scientific psychological research has successfully stormed the top grossing mobile charts, the roadmap to success remains elusive... until now.Freemium Mobile Games: Design & Monetization is a detailed guide for the new wave of gaming industry professionals that have to

Game Analytics

Game Analytics
  • Author : Magy Seif El-Nasr,Anders Drachen,Alessandro Canossa
  • Publisher : Springer Science & Business Media
  • Release : 30 March 2013
GET THIS BOOKGame Analytics

Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray

Free

Free
  • Author : Chris Anderson
  • Publisher : Hachette Books
  • Release : 07 July 2009
GET THIS BOOKFree

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers

Ethics in Economics

Ethics in Economics
  • Author : Jonathan B. Wight
  • Publisher : Stanford University Press
  • Release : 22 April 2015
GET THIS BOOKEthics in Economics

In Ethics in Economics , Jonathan B. Wight provides an overview of the role that ethical considerations play in economic debates. Whereas much of the field tends to focus on welfare outcomes, Wight calls for a deeper examination of the origin and evolution of our moral norms. He argues that economic life relies on three interrelated ethical systems: outcome-based, duty- and rule-based, and virtue-based. Integrating contemporary theoretical and applied research on ethics within a historical framework, Wight provides a thorough and

Virtual Economies

Virtual Economies
  • Author : Vili Lehdonvirta,Edward Castronova
  • Publisher : Unknown Publisher
  • Release : 08 August 2017
GET THIS BOOKVirtual Economies

In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale, there is a virtual economy, simple or complex. In this book, Vili Lehdonvirta and Edward Castronova introduce the basic concepts of economics into the game developer's and game designer's toolkits.

Is Behavioral Economics Doomed?

Is Behavioral Economics Doomed?
  • Author : David K. Levine
  • Publisher : Open Book Publishers
  • Release : 08 March 2021
GET THIS BOOKIs Behavioral Economics Doomed?

In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemporary economics both inside and outside the laboratory, and asks whether popular behavioral theories of psychological biases are solutions to the failures. The book not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them.

Social, Casual and Mobile Games

Social, Casual and Mobile Games
  • Author : Michele Willson,Tama Leaver
  • Publisher : Bloomsbury Publishing USA
  • Release : 25 February 2016
GET THIS BOOKSocial, Casual and Mobile Games

Social, casual and mobile games, played on devices such as smartphones, tablets, or PCs and accessed through online social networks, have become extremely popular, and are changing the ways in which games are designed, understood, and played. These games have sparked a revolution as more people from a broader demographic than ever play games, shifting the stereotype of gaming away from that of hardcore, dedicated play to that of activities that fit into everyday life. Social, Casual and Mobile Games

Measuring Utility

Measuring Utility
  • Author : Ivan Moscati
  • Publisher : Oxford Studies in History of E
  • Release : 22 November 2018
GET THIS BOOKMeasuring Utility

Utility is a key concept in the economics of individual decision-making. However, utility is not measurable in a straightforward way. As a result, from the very beginning there has been debates about the meaning of utility as well as how to measure it. This book is an innovative investigation of how these arguments changed over time. Measuring Utility reconstructs economists' ideas and discussions about utility measurement from 1870 to 1985, as well as their attempts to measure utility empirically. The book brings

The Evolution and Social Impact of Video Game Economics

The Evolution and Social Impact of Video Game Economics
  • Author : Casey B. Hart
  • Publisher : Lexington Books
  • Release : 13 July 2017
GET THIS BOOKThe Evolution and Social Impact of Video Game Economics

Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order

Equilibrium Models in Economics

Equilibrium Models in Economics
  • Author : Lawrence A. Boland
  • Publisher : Oxford University Press
  • Release : 21 April 2017
GET THIS BOOKEquilibrium Models in Economics

The concept of equilibrium is fundamental to economic theory, according to which, it exists when supply and demand are balanced. Equilibrium Models in Economics critically examines the major problematic assumptions employed to build equilibrium models. It gives particular attention to the assumptions used to characterize learning, knowledge and expectations. Lawrence Boland here explores whether equilibrium models can provide a realistic explanation of economic events and objects such as prices, market demands and market supplies. He traces how the different perspectives