Freemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Produk Detail:

  • Author : Eric Benjamin Seufert
  • Publisher : Morgan Kaufmann
  • Pages : 233 pages
  • ISBN : 9780124166905
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKFreemium Economics

Freemium Economics

Freemium Economics
  • Author : Eric Benjamin Seufert
  • Publisher : Morgan Kaufmann
  • Release : 25 October 2021
GET THIS BOOKFreemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics

Freemium Economics

Freemium Economics
  • Author : Eric Benjamin Seufert
  • Publisher : Elsevier
  • Release : 27 December 2013
GET THIS BOOKFreemium Economics

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics

Free

Free
  • Author : Chris Anderson
  • Publisher : Hachette Books
  • Release : 07 July 2009
GET THIS BOOKFree

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers

Free-to-Play

Free-to-Play
  • Author : Will Luton
  • Publisher : New Riders
  • Release : 27 May 2013
GET THIS BOOKFree-to-Play

“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that

Tarzan Economics

Tarzan Economics
  • Author : Anonim
  • Publisher : Little, Brown
  • Release : 18 May 2021
GET THIS BOOKTarzan Economics

Taking the lessons learned from his years studying the rise and fall of the modern music industry, Spotify's Chief Economist has crafted “a compelling and generous read” (Scott Galloway) that provides the tools to recognize and adapt to disruption in any industry. As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing—and harnessing—the power of disruptive change. Music has often been the canary in the coal mine for major technological

The Evolution and Social Impact of Video Game Economics

The Evolution and Social Impact of Video Game Economics
  • Author : Casey B. Hart
  • Publisher : Lexington Books
  • Release : 13 July 2017
GET THIS BOOKThe Evolution and Social Impact of Video Game Economics

Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order

Economics after Neoliberalism

Economics after Neoliberalism
  • Author : Joshua Cohen
  • Publisher : Boston Review
  • Release : 17 September 2019
GET THIS BOOKEconomics after Neoliberalism

How we can look beyond the tyranny of market logic in our public lives to reimagine the fundamentals of democracy. Bringing together thirty-two world-class economists, Economics After Neoliberalism offers a powerful case for a new brand of economics—one focused on power and inequality and aimed at a more inclusive society. Three prominent economists—Suresh Naidu, Dani Rodrik, and Gabriel Zucman—lead off with a vision for economic policy that stands as a genuine alternative to market fundamentalism. Contributors from

MANAGERIAL ECONOMICS

MANAGERIAL ECONOMICS
  • Author : DEBABRATA DATTA
  • Publisher : PHI Learning Pvt. Ltd.
  • Release : 01 April 2017
GET THIS BOOKMANAGERIAL ECONOMICS

Managerial Economics, also known as business economics or Applied Microeconomics, helps in dealing with business decisions and management units effectively. This book discusses the theories and applications of Managerial Economics with the help of its various quantitative techniques like operations research, mathematical programming, game theory for strategic decisions, and other computational methods. Divided into 8 sections and 24 chapters, the book shows how conveniently one can find a solution to the business problems, such as Risk analysis, Production analysis, Pricing, Budgeting, Sales

Virtual Economies

Virtual Economies
  • Author : Vili Lehdonvirta,Edward Castronova
  • Publisher : Unknown Publisher
  • Release : 08 August 2017
GET THIS BOOKVirtual Economies

In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale, there is a virtual economy, simple or complex. In this book, Vili Lehdonvirta and Edward Castronova introduce the basic concepts of economics into the game developer's and game designer's toolkits.

Big Data Innovations and Applications

Big Data Innovations and Applications
  • Author : Muhammad Younas,Irfan Awan,Salima Benbernou
  • Publisher : Springer
  • Release : 26 September 2019
GET THIS BOOKBig Data Innovations and Applications

This volume constitutes the refereed proceedings of the 5th International Conference on Big Data Innovations and Applications, Innovate-Data 2019, held in Istanbul, Turkey, in August 2019. The 15 revised full papers and 1 short paper presented in this volume were carefully reviewed and selected from 48 submissions. The papers are organized in topical sections on advances in big data systems; machine learning and data analytics; big data innovation and applications; security and risk analysis.

AWS Lambda in Action

AWS Lambda in Action
  • Author : Danilo Poccia
  • Publisher : Simon and Schuster
  • Release : 27 November 2016
GET THIS BOOKAWS Lambda in Action

Summary AWS Lambda in Action is an example-driven tutorial that teaches you how to build applications that use an event-driven approach on the back end. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology With AWS Lambda, you write your code and upload it to the AWS cloud. AWS Lambda responds to the events triggered by your application or your users, and automatically manages the underlying computer resources

Game Analytics

Game Analytics
  • Author : Magy Seif El-Nasr,Anders Drachen,Alessandro Canossa
  • Publisher : Springer Science & Business Media
  • Release : 30 March 2013
GET THIS BOOKGame Analytics

Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray

Freemium Mobile Games: Design and Monetization

Freemium Mobile Games: Design and Monetization
  • Author : Dimitar Draganov
  • Publisher : Unknown Publisher
  • Release : 28 July 2014
GET THIS BOOKFreemium Mobile Games: Design and Monetization

Freemium Mobile Games: Design & Monetization reveals the essence of what freemium games are and provides a framework of best practices and in-depth game design schematics for developers to follow. Although the interaction of brilliant game design and monetization mechanisms based on scientific psychological research has successfully stormed the top grossing mobile charts, the roadmap to success remains elusive... until now.Freemium Mobile Games: Design & Monetization is a detailed guide for the new wave of gaming industry professionals that have to

Issues in Entrepreneurship & Small Business Management

Issues in Entrepreneurship & Small Business Management
  • Author : SAGE Business Researcher
  • Publisher : SAGE Publications
  • Release : 31 March 2017
GET THIS BOOKIssues in Entrepreneurship & Small Business Management

How different is the sharing economy from the traditional economy? What can entrepreneurs learn from failure? Can start-ups change the world? SAGE Business Researcher’s Issues in Entrepreneurship offers an in-depth and nuanced look at a wide range of today’s latest issues and controversies in entrepreneurship. This new collection of timely readings delves into current topics such as learning from failure, social entrepreneurship, flat management, crowdfunding, and more. Written with the rigor and immediacy of the best explanatory journalism,

Algorithms and Networking for Computer Games

Algorithms and Networking for Computer Games
  • Author : Jouni Smed,Harri Hakonen
  • Publisher : John Wiley & Sons
  • Release : 16 June 2017
GET THIS BOOKAlgorithms and Networking for Computer Games

The essential guide to solving algorithmic and networking problems in commercial computer games, revised and extended Algorithms and Networking for Computer Games, Second Edition is written from the perspective of the computer scientist. Combining algorithmic knowledge and game-related problems, it explores the most common problems encountered in game programing. The first part of the book presents practical algorithms for solving “classical” topics, such as random numbers, procedural generation, tournaments, group formations and game trees. The authors also focus on how