Global Marketing

This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will prepare you to successfully apply the 4Ps to global marketing.

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  • Author : Warren J. Keegan
  • Publisher : Pearson/Education
  • Pages : 621 pages
  • ISBN : 9780273756071
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKGlobal Marketing

Global Marketing

Global Marketing
  • Author : Warren J. Keegan,Mark C. Green
  • Publisher : Pearson/Education
  • Release : 03 March 2021
GET THIS BOOKGlobal Marketing

This book bring you an understanding of global marketing as a whole, as well as to focus on the importance of emerging nations in contemporary global marketing. It take an environmental and strategic approach by outlining the major dimensions of the global business environment. The conceptual and analytical tools will prepare you to successfully apply the 4Ps to global marketing.

Global Marketing

Global Marketing
  • Author : Carlyle Farrell
  • Publisher : SAGE
  • Release : 10 September 2015
GET THIS BOOKGlobal Marketing

This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in

Global Marketing Management

Global Marketing Management
  • Author : Masaaki (Mike) Kotabe
  • Publisher : John Wiley & Sons
  • Release : 09 January 2020
GET THIS BOOKGlobal Marketing Management

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for

Global Marketing

Global Marketing
  • Author : Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
  • Publisher : Routledge
  • Release : 17 August 2020
GET THIS BOOKGlobal Marketing

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in

Global Marketing

Global Marketing
  • Author : Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
  • Publisher : Routledge
  • Release : 10 November 2016
GET THIS BOOKGlobal Marketing

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade

Global Marketing

Global Marketing
  • Author : Kate Gillespie,H. David Hennessey
  • Publisher : Cengage Learning
  • Release : 02 February 2010
GET THIS BOOKGlobal Marketing

Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An