The Elements of Graphic Design

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Produk Detail:

  • Author : Alex W. White
  • Publisher : Simon and Schuster
  • Pages : 224 pages
  • ISBN : 1581157800
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKThe Elements of Graphic Design

The Elements of Graphic Design

The Elements of Graphic Design
  • Author : Alex W. White
  • Publisher : Simon and Schuster
  • Release : 15 March 2011
GET THIS BOOKThe Elements of Graphic Design

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity,

Green Graphic Design

Green Graphic Design
  • Author : Brian Dougherty,Celery Design Collaborative
  • Publisher : Skyhorse Publishing Inc.
  • Release : 14 October 2008
GET THIS BOOKGreen Graphic Design

A leader in the field of green graphic design explains how to incorporate a series of simple, eco-friendly changes in selecting paper, printing methods, binding, packaging, shipping, and budgeting that can provide increased profit, creativity, and meaning in any design project, in a volume that includes extensive listings of Web sites, paper suppliers, and other resources. Original.

The Graphic Design Idea Book

The Graphic Design Idea Book
  • Author : Gail Anderson,Gaile Anderson,Steven Heller
  • Publisher : Laurence King Publishing
  • Release : 13 April 2016
GET THIS BOOKThe Graphic Design Idea Book

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Creating a Brand Identity: A Guide for Designers

Creating a Brand Identity: A Guide for Designers
  • Author : Catharine Slade-Brooking
  • Publisher : Hachette UK
  • Release : 18 January 2016
GET THIS BOOKCreating a Brand Identity: A Guide for Designers

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new

Graphic Design Play Book

Graphic Design Play Book
  • Author : Sophie Cure,Barbara Seggio
  • Publisher : Laurence King Publishing
  • Release : 25 June 2019
GET THIS BOOKGraphic Design Play Book

An entertaining and highly original introduction to graphic design, this beautifully designed book uses puzzles and visual challenges to demonstrate how typography, signage, posters, and branding work. Through a series of games and activities, including spot the difference, matching games, drawing, and dot-to-dot, readers are introduced to concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and colored paper to

Graphic Design Theory

Graphic Design Theory
  • Author : Helen Armstrong
  • Publisher : Chronicle Books
  • Release : 10 August 2012
GET THIS BOOKGraphic Design Theory

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each

Sustainable Graphic Design

Sustainable Graphic Design
  • Author : Peter Claver Fine
  • Publisher : Bloomsbury Publishing
  • Release : 29 September 2016
GET THIS BOOKSustainable Graphic Design

There is little appreciation for what happens to graphic design artifacts after their useful life has ended. Sustainable Graphic Design outlines graphic design's relationship to production and consumption, demonstrating how designers can contribute solution-oriented responses to consumption, through tools and methodologies applicable to both education and practice. The book provides an overview of sustainable graphic design, based on global engagement with design's relationship to consumption, and features highly creative work inspired by complex issues and including studies of a variety

Graphic Design

Graphic Design
  • Author : Ellen Lupton,Jennifer Cole Phillips
  • Publisher : Chronicle Books
  • Release : 15 April 2014
GET THIS BOOKGraphic Design

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of

Book of Ideas

Book of Ideas
  • Author : Radim Malinic
  • Publisher : Brand Nu Words
  • Release : 09 August 2022
GET THIS BOOKBook of Ideas

Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry. Sharing advice on everything from inspiration to inbox control, facing your fears, finding happiness in your work, the art of self-promotion and beating creative block. It is also illustrated with some of the most important and resonant portfolio projects. Book of Ideas is an invaluable tool to any

Graphic Design for Everyone

Graphic Design for Everyone
  • Author : Cath Caldwell
  • Publisher : Unknown Publisher
  • Release : 06 August 2019
GET THIS BOOKGraphic Design for Everyone

Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more. There have never been more opportunities to promote yourselfonline or in print, but to succeed you need to master the art of visual communication--combining the building blocks of type, image, and color into an appealing and accessible message. Graphic Design for Everyone is your guide

The Graphic Design Exercise Book

The Graphic Design Exercise Book
  • Author : Carolyn Knight,Jessica Glaser
  • Publisher : Unknown Publisher
  • Release : 09 August 2022
GET THIS BOOKThe Graphic Design Exercise Book

The Graphic Design Exercise Book provides a series of challenging design briefs that reignite a designer’s creativity while also imparting new skills. Whatever their age or experience, graphic designers like to be creatively challenged, and may also want to broaden their skill-base in order to break into new and lucrative areas of the design industry. A range of industry insiders share their specialist knowledge by way of briefs that stretch the imagination and encourage the development of new skills

Picture This

Picture This
  • Author : Anonim
  • Publisher : Chronicle Books
  • Release : 16 August 2016
GET THIS BOOKPicture This

Molly Bang's brilliant, insightful, and accessible treatise is now revised and expanded for its 25th anniversary. Bang's powerful ideas—about how the visual composition of images works to engage the emotions, and how the elements of an artwork can give it the power to tell a story—remain unparalleled in their simplicity and genius. Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold? First published in 1991, Picture This has changed the way