How Brands Grow

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Produk Detail:

  • Author : Byron Sharp
  • Publisher : OUP Australia & New Zealand
  • Pages : 246 pages
  • ISBN : 9780195573565
  • Rating : 4.5/5 from 2 reviews
CLICK HERE TO GET THIS BOOKHow Brands Grow

How Brands Grow

How Brands Grow
  • Author : Byron Sharp
  • Publisher : OUP Australia & New Zealand
  • Release : 11 March 2010
GET THIS BOOKHow Brands Grow

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

How Brands Grow

How Brands Grow
  • Author : Jenni Romaniuk,Byron Sharp,Professor of Marketing Science and Director of the Ehrenberg-Bass Institute Byron Sharp
  • Publisher : Oxford University Press, USA
  • Release : 12 October 2015
GET THIS BOOKHow Brands Grow

Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess

Building Distinctive Brand Assets

Building Distinctive Brand Assets
  • Author : Jenni Romaniuk
  • Publisher : Unknown Publisher
  • Release : 16 March 2018
GET THIS BOOKBuilding Distinctive Brand Assets

This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with

How Brands Become Icons

How Brands Become Icons
  • Author : D. B. Holt
  • Publisher : Harvard Business Press
  • Release : 15 September 2004
GET THIS BOOKHow Brands Become Icons

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "

Grow

Grow
  • Author : Jim Stengel
  • Publisher : Currency
  • Release : 27 December 2011
GET THIS BOOKGrow

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery

Marketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice
  • Author : Byron Sharp,Katherine Anderson,Dag Bennett,Svetlana Bogomolova,David Corkindale,Nick Danenberg,Charles Graham,Nicole Hartnett,Rachel Kennedy,Marianthi Livaditis,Larry Lockshin,Karen Nelson-Field,Magda Nencyz-Thiel,Adrian Palmer,Anita Peleg,Erica Riebe,John Scriven,Anne Sharp,Herb Sorensen,Maxwell Winchester,Tiffany Winchester
  • Publisher : OUP Australia & New Zealand
  • Release : 17 January 2013
GET THIS BOOKMarketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.

Grow the Core

Grow the Core
  • Author : David Taylor
  • Publisher : John Wiley & Sons
  • Release : 25 February 2013
GET THIS BOOKGrow the Core

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice

Kapferer on Luxury

Kapferer on Luxury
  • Author : Jean-Noël Kapferer
  • Publisher : Kogan Page Publishers
  • Release : 03 March 2015
GET THIS BOOKKapferer on Luxury

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to

Brand Society

Brand Society
  • Author : Martin Kornberger
  • Publisher : Cambridge University Press
  • Release : 21 January 2010
GET THIS BOOKBrand Society

"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as managementtools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume

Eat Your Greens

Eat Your Greens
  • Author : Wiemer Snijders
  • Publisher : Troubador Publishing Ltd
  • Release : 27 September 2018
GET THIS BOOKEat Your Greens

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Beloved Brands

Beloved Brands
  • Author : Graham Robertson
  • Publisher : Createspace Independent Publishing Platform
  • Release : 06 January 2018
GET THIS BOOKBeloved Brands

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive

Baked In

Baked In
  • Author : Alex Bogusky,John Winsor
  • Publisher : Agate Publishing
  • Release : 10 October 2009
GET THIS BOOKBaked In

The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands

Brand Growth Barriers

Brand Growth Barriers
  • Author : Ralph Krüger,Andreas Stumpf
  • Publisher : Springer Science & Business Media
  • Release : 17 June 2013
GET THIS BOOKBrand Growth Barriers

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own

Eating the Big Fish

Eating the Big Fish
  • Author : Adam Morgan
  • Publisher : John Wiley & Sons
  • Release : 03 April 2009
GET THIS BOOKEating the Big Fish

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable

Brands in Glass Houses

Brands in Glass Houses
  • Author : Dechay Watts,Debbie Williams
  • Publisher : Unknown Publisher
  • Release : 01 August 2013
GET THIS BOOKBrands in Glass Houses

From mom-and-pop shops to mega brands, from B2B to B2C, one common theme exists: consumers are leading the course of marketing. Today, successful companies do not talk "at" the customer; they talk "with" them, honestly and humanly. This expectation of honest communication and brand transparency has started a revolution. People are savvier and less apt to fall for a manufactured backstory - and they lose interest quickly in marketing jargon. For the first time in history, the truth