Impossible to Ignore Creating Memorable Content to Influence Decisions

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

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  • Author : Carmen Simon
  • Publisher : McGraw Hill Professional
  • Pages : 256 pages
  • ISBN : 1259584143
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKImpossible to Ignore Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions
  • Author : Carmen Simon
  • Publisher : McGraw Hill Professional
  • Release : 03 June 2016
GET THIS BOOKImpossible to Ignore: Creating Memorable Content to Influence Decisions

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions
  • Author : Carmen Simon
  • Publisher : McGraw-Hill Education
  • Release : 11 May 2016
GET THIS BOOKImpossible to Ignore: Creating Memorable Content to Influence Decisions

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have

Too Big to Ignore

Too Big to Ignore
  • Author : Phil Simon
  • Publisher : John Wiley & Sons
  • Release : 02 November 2015
GET THIS BOOKToo Big to Ignore

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site

So Good They Can't Ignore You

So Good They Can't Ignore You
  • Author : Cal Newport
  • Publisher : Grand Central Publishing
  • Release : 18 September 2012
GET THIS BOOKSo Good They Can't Ignore You

In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers,

Monster Cars

Monster Cars
  • Author : Nick Gordon
  • Publisher : Bellwether Media
  • Release : 01 January 2009
GET THIS BOOKMonster Cars

Machines with monster qualities build skyscrapers and ships, move mounds of earth, and stand out in any setting. See some of the largest and strongest machines out there in this series for beginning readers. Behold the mechanical beasts!

Not Impossible

Not Impossible
  • Author : Mick Ebeling
  • Publisher : Simon and Schuster
  • Release : 07 February 2017
GET THIS BOOKNot Impossible

What if you discovered by accident that you could change the world? Mick Ebeling—a film producer by trade, optimist by nature—set out to perform a simple act of kindness that quickly turned into a lifelong mission. In the process he discovered that he could, indeed, change the world—and this fascinating new book shows how you can, too. On the cutting edge of the new “Maker Movement”—an outgrowth of the “hackers” of a decade ago—Mick Ebeling

Don't Even Think About It

Don't Even Think About It
  • Author : George Marshall
  • Publisher : Bloomsbury Publishing USA
  • Release : 19 August 2014
GET THIS BOOKDon't Even Think About It

From the founder of the Climate Outreach and Information Network, a groundbreaking take on the most urgent question of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? “Please read this book, and think about it.” --Bill Nye Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George

Just Ignore Him

Just Ignore Him
  • Author : Alan Davies
  • Publisher : Little, Brown Book Group
  • Release : 01 September 2020
GET THIS BOOKJust Ignore Him

'A simply astonishing achievement. The quality, depth, emotional power and terrifying honesty of Alan Davies's story-telling take the breath away' Stephen Fry 'This hugely affecting book is brave, insightful and, at times, funny about things it is hard to be funny about' Jo Brand The story of a life built on sand. In the rain. In this compelling memoir, comedian and actor Alan Davies recalls his boyhood with vivid insight and devastating humour. Shifting between his 1970s upbringing and his

Living History

Living History
  • Author : Hillary Rodham Clinton
  • Publisher : Simon and Schuster
  • Release : 19 April 2004
GET THIS BOOKLiving History

The author chronicles her eight years as First Lady of the United States, looking back on her husband's two administrations, the challenges she faced during the period, the impeachment crisis, and her own political work.

Leadership Presence

Leadership Presence
  • Author : Kathy Lubar,Belle Linda Halpern
  • Publisher : Penguin
  • Release : 14 October 2004
GET THIS BOOKLeadership Presence

BRING THE TECHNIQUES OF THE STAGE TO THE BOARDROOM. For more than a decade, Belle Linda Halpern and Kathy Lubar have applied the lessons and expertise they have learned as performing artists to the work of their company, The Ariel Group. Halpern and Lubar have helped tens of thousands of executives at major companies around the country and the globe, including General Electric, Mobil Oil, Capital One, and Deloitte. In Leadership Presence, they make their time-tested strategies available to everyone,

Success Habits For Dummies

Success Habits For Dummies
  • Author : Dirk Zeller
  • Publisher : John Wiley & Sons
  • Release : 07 May 2019
GET THIS BOOKSuccess Habits For Dummies

Discover the ultimate success habits for a healthy and prosperous life Whether we like it or not, a big part of what we do in life is governed by habits. Even more importantly, habits can lead us to think and feel in certain patterns. Since habits are so powerful, it's worth paying attention to the ones that are most effective. Inside, bestselling author Dirk Zeller provides tried-and-true advice on creating, building, and cultivating winning habits to achieve success. Success Habits

Black Buck

Black Buck
  • Author : Mateo Askaripour
  • Publisher : Houghton Mifflin Harcourt
  • Release : 05 January 2021
GET THIS BOOKBlack Buck

A New York Times Bestseller A Read with Jenna Today Show Book Club Pick! “Askaripour closes the deal on the first page of this mesmerizing novel, executing a high wire act full of verve and dark, comic energy.” —Colson Whitehead, author of The Nickel Boys “A hilarious, gleaming satire as radiant as its author. Askaripour has announced himself as a major talent of the school of Ralph Ellison, Paul Beatty, Fran Ross, and Ishmael Reed. Full of quick pacing, frenetic

The Devil Crept In

The Devil Crept In
  • Author : Ania Ahlborn
  • Publisher : Simon and Schuster
  • Release : 07 February 2017
GET THIS BOOKThe Devil Crept In

An unforgettable horror novel from bestselling sensation Ania Ahlborn—hailed as a writer of “some of the most promising horror I’ve encountered in years” (New York Times bestselling author Seanan McGuire)—in which a small-town boy investigates the mysterious disappearance of his cousin and uncovers a terrifying secret kept hidden for years. Young Jude Brighton has been missing for three days, and while the search for him is in full swing in the small town of Deer Valley, Oregon,

The Privileged Planet

The Privileged Planet
  • Author : Guillermo Gonzalez,Jay W. Richards
  • Publisher : Gateway Editions
  • Release : 07 January 2020
GET THIS BOOKThe Privileged Planet

Earth. The Final Frontier Contrary to popular belief, Earth is not an insignificant blip on the universe’s radar. Our world proves anything but average in Guillermo Gonzalez and Jay W. Richards’ The Privileged Planet: How Our Place in the Cosmos Is Designed for Discovery. But what exactly does Earth bring to the table? How does it prove its worth among numerous planets and constellations in the vastness of the Milky Way? In The Privileged Planet, you’ll learn about