It s Not How Good You Are It s How Good You Want to Be

" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Produk Detail:

  • Author : Paul Arden
  • Publisher : Phaidon Press
  • Pages : 128 pages
  • ISBN : 9780714843377
  • Rating : 4/5 from 5 reviews
CLICK HERE TO GET THIS BOOKIt s Not How Good You Are It s How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be
  • Author : Paul Arden
  • Publisher : Phaidon Press
  • Release : 01 June 2003
GET THIS BOOKIt's Not How Good You Are, It's How Good You Want to Be

" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can

Damn Good Advice (For People with Talent!)

Damn Good Advice (For People with Talent!)
  • Author : George Lois
  • Publisher : Phaidon Press
  • Release : 12 March 2012
GET THIS BOOKDamn Good Advice (For People with Talent!)

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street

How Will You Measure Your Life? (Harvard Business Review Classics)

How Will You Measure Your Life? (Harvard Business Review Classics)
  • Author : Clayton M. Christensen
  • Publisher : Harvard Business Review Press
  • Release : 17 January 2017
GET THIS BOOKHow Will You Measure Your Life? (Harvard Business Review Classics)

In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious

Twenty-Two

Twenty-Two
  • Author : Allison Trowbridge
  • Publisher : Thomas Nelson
  • Release : 04 April 2017
GET THIS BOOKTwenty-Two

Allison Trowbridge harnesses the power of story in a series of letters to an imagined young woman wrestling with the questions that arise as she stands on the precipice of adulthood. Our life’s journey is our life’s destination. Never in history has a young woman had so many options before her, yet never has she had less direction or guidance on what to do with them. A woman at the precipice of adulthood often finds herself with more

Good People, Bad Managers

Good People, Bad Managers
  • Author : Samuel A. Culbert
  • Publisher : Oxford University Press
  • Release : 17 June 2021
GET THIS BOOKGood People, Bad Managers

There's far more bad management behavior taking place today than the well-intentioned doling it out realize... and even more than those on the receiving end are aware of! There's little mystery about what good management entails; the biggest mystery is why people are calling this bad behavior -good enough.- Today's managers work in a success and self-preservation mindset, which doesn't always translate to a productive and mission-oriented environment. Too many erroneous assumptions are involved when following the mainstream tenets

So Good They Can't Ignore You

So Good They Can't Ignore You
  • Author : Cal Newport
  • Publisher : Grand Central Publishing
  • Release : 18 September 2012
GET THIS BOOKSo Good They Can't Ignore You

In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers,

Good to Great

Good to Great
  • Author : Jim Collins
  • Publisher : Harper Collins
  • Release : 19 July 2011
GET THIS BOOKGood to Great

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and

Predatory Thinking

Predatory Thinking
  • Author : Dave Trott
  • Publisher : Pan Macmillan
  • Release : 23 May 2013
GET THIS BOOKPredatory Thinking

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass

Words That Work

Words That Work
  • Author : Dr. Frank Luntz
  • Publisher : Hachette Books
  • Release : 02 January 2007
GET THIS BOOKWords That Work

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines

Everything Bad is Good for You

Everything Bad is Good for You
  • Author : Steven Johnson
  • Publisher : Penguin
  • Release : 02 May 2006
GET THIS BOOKEverything Bad is Good for You

From the New York Times bestselling author of How We Got To Now and Farsighted Forget everything you’ve ever read about the age of dumbed-down, instant-gratification culture. In this provocative, unfailingly intelligent, thoroughly researched, and surprisingly convincing big idea book, Steven Johnson draws from fields as diverse as neuroscience, economics, and media theory to argue that the pop culture we soak in every day—from Lord of the Rings to Grand Theft Auto to The Simpsons—has been growing

Atomic Habits

Atomic Habits
  • Author : James Clear
  • Publisher : Penguin
  • Release : 16 October 2018
GET THIS BOOKAtomic Habits

The #1 New York Times bestseller. Over 2 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad

Start with Why

Start with Why
  • Author : Simon Sinek
  • Publisher : Penguin
  • Release : 29 October 2009
GET THIS BOOKStart with Why

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question:

Reach for the Summit

Reach for the Summit
  • Author : Pat Summitt
  • Publisher : Currency
  • Release : 13 April 1999
GET THIS BOOKReach for the Summit

"I'm someone who will push you beyond all reasonable limits. Someone who will ask you not to just fulfill your potential but to exceed it. Someone who will expect more from you than you may believe you are capable of. So if you aren't ready to go to work, shut this book." --Pat Summitt Pat Summitt, head coach of the University of Tennessee Lady Vols, was a phenomenon in women's basketball. Her ferociously competitive teams won the NCAA championship in 1996

The Righteous Mind

The Righteous Mind
  • Author : Jonathan Haidt
  • Publisher : Vintage
  • Release : 17 June 2021
GET THIS BOOKThe Righteous Mind

Presents a groundbreaking investigation into the origins of morality at the core of religion and politics, offering scholarly insight into the motivations behind cultural clashes that are polarizing America.