Knowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing. Develops a generic model for managing knowledge in sales and marketing environments Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert

Produk Detail:

  • Author : Tom Young
  • Publisher : Elsevier
  • Pages : 196 pages
  • ISBN : 1780632649
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKKnowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Elsevier
  • Release : 03 May 2011
GET THIS BOOKKnowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and

Utilizing Evidence-Based Lessons Learned for Enhanced Organizational Innovation and Change

Utilizing Evidence-Based Lessons Learned for Enhanced Organizational Innovation and Change
  • Author : McIntyre, Susan
  • Publisher : IGI Global
  • Release : 30 September 2014
GET THIS BOOKUtilizing Evidence-Based Lessons Learned for Enhanced Organizational Innovation and Change

"Lessons Learned" is a knowledge management approach for organizational learning and improved performance and productivity. However beneficial this approach is, few organizations have been able to implement the processes necessary for organizational success. Utilizing Evidence-Based Lessons Learned for Enhanced Organizational Innovation and Change links the theoretical foundation of the “lessons learned” approach with current tools and evidence-based research in support of organizational development. Outlining best practices and emerging research in organizational learning, this publication is ideal for project managers, academicians,

The Knowledge Manager's Handbook

The Knowledge Manager's Handbook
  • Author : Nick Milton,Patrick Lambe
  • Publisher : Kogan Page Publishers
  • Release : 03 April 2016
GET THIS BOOKThe Knowledge Manager's Handbook

The way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge. Because knowledge management is not a one-size-fits-all method, you need a framework tailored to your organization and its priorities. The Knowledge Manager's Handbook takes you step by step through the processes needed to define and embed an effective knowledge management framework within your organization. Knowledge management experts Nick Milton and Patrick Lambe draw on their practical experience as consultants and project

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods
  • Author : O'Brien, Emma,Clifford, Seamus,Southern, Mark
  • Publisher : IGI Global
  • Release : 30 September 2010
GET THIS BOOKKnowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods

"This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it"--Provided by publisher.

Plunkett's Infotech Industry Almanac 2006

Plunkett's Infotech Industry Almanac 2006
  • Author : Jack W. Plunkett
  • Publisher : Plunkett Research, Ltd.
  • Release : 01 January 2006
GET THIS BOOKPlunkett's Infotech Industry Almanac 2006

Plunkett's InfoTech Industry Almanac presents a complete analysis of the technology business, including the convergence of hardware, software, entertainment and telecommunications. This market research tool includes our analysis of the major trends affecting the industry, from the rebound of the global PC and server market, to consumer and enterprise software, to super computers, open systems such as Linux, web services and network equipment. In addition, we provide major statistical tables covering the industry, from computer sector revenues to broadband subscribers

Knowledge Management

Knowledge Management
  • Author : Shaofeng Liu
  • Publisher : Kogan Page Publishers
  • Release : 03 January 2020
GET THIS BOOKKnowledge Management

As knowledge economies become increasingly important around the world, it is essential that organizations are able to transform their knowledge into a competitive advantage. This textbook offers an interdisciplinary approach to knowledge management written specifically for postgraduate students in business and management schools. Knowledge Management presents classic and advanced concepts, models and frameworks using a clear logical structure, which covers building knowledge competence, the knowledge lifecycle, and integration of knowledge management with business decision making. An overall framework illustrates links

ICICKM 2016 - Proceeding of the 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning

ICICKM 2016 - Proceeding of the 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning
  • Author : Scott Erikson,Helen Rothberg
  • Publisher : Academic Conferences and publishing limited
  • Release : 17 May 2022
GET THIS BOOKICICKM 2016 - Proceeding of the 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning

Proceedings of the 13th International Conference on Intellectual Capital Knowledge Management & Organisational Learning held at Ithaca College, NY, USA on 16-17 Septemeber 2016

Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing

Global Diffusion and Adoption of Technologies for Knowledge and Information Sharing
  • Author : Tan, Felix B.
  • Publisher : IGI Global
  • Release : 31 October 2012
GET THIS BOOKGlobal Diffusion and Adoption of Technologies for Knowledge and Information Sharing

"This book provides diverse insights from researchers and practitioners around the world to offer their knowledge on the comparisons of international enterprises, to managers and practitioners to improve business practices and keep an open dialogue about global information management"--Provided by publisher.

New Information and Communication Technologies for Knowledge Management in Organizations

New Information and Communication Technologies for Knowledge Management in Organizations
  • Author : Daniel Palacios-Marqués,Domingo Ribeiro Soriano,Kun Huang Huarng
  • Publisher : Springer
  • Release : 13 July 2015
GET THIS BOOKNew Information and Communication Technologies for Knowledge Management in Organizations

This book contains the refereed proceedings of the 5th Annual Global Innovation and Knowledge Academy, GIKA 2015, held in Valencia, Spain, in July 2015. The theme of the conference was “New Knowledge Impacts on Designing Implementable Innovative Realities.” The GIKA conference offers a unique opportunity for researchers, professionals, and students to present and exchange ideas concerning management, information systems, and business economics and see its implications in the real world. The 13 contributions accepted for GIKA 2015 were selected from 102 submissions and include research

Knowledge Management for Sales and Marketing

Knowledge Management for Sales and Marketing
  • Author : Tom Young,Nick Milton
  • Publisher : Unknown Publisher
  • Release : 17 May 2022
GET THIS BOOKKnowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and