Managing Your Brand

Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities. The text allows librarians at all levels to maximize their talents, providing them with career planning strategies that will facilitate professional development and personal satisfaction. Early chapters provide advice and strategies to readers, with later chapters addressing working relationships, librarianship, scholarship, and other forms of service. Addresses career concerns, but also takes family life into account Explains branding as a way of focusing a career around a few key ideas, while also allowing for growth and shifts in interests Folds in sources from the business and general academic world along with librarianship Sets out simple habits people can cultivate that are helpful in tenure and career development

Produk Detail:

  • Author : Julie Still
  • Publisher : Chandos Publishing
  • Pages : 124 pages
  • ISBN : 1780634501
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKManaging Your Brand

Managing Your Brand

Managing Your Brand
  • Author : Julie Still
  • Publisher : Chandos Publishing
  • Release : 01 June 2015
GET THIS BOOKManaging Your Brand

Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for developing career pathways, including options for career change and the exploration of community service, as an avenue that can provide new opportunities. The text allows librarians at all levels to maximize their talents, providing them with career planning strategies that will facilitate professional development and personal satisfaction. Early chapters provide advice and strategies to readers, with later chapters addressing working relationships, librarianship, scholarship, and other forms

Personal Brand Management

Personal Brand Management
  • Author : Talaya Waller
  • Publisher : Springer Nature
  • Release : 15 April 2020
GET THIS BOOKPersonal Brand Management

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand

Take Charge of Your Brand

Take Charge of Your Brand
  • Author : Guisselle Nunez
  • Publisher : Createspace Independent Publishing Platform
  • Release : 11 August 2018
GET THIS BOOKTake Charge of Your Brand

I have never taken a personal branding class before but this one today was so informative. A lot of the information I will take and use it in all aspects of my professional and personal life. I have also almost have my personal branding statement, which I am so excited about. Presenter and content were both fantastic. The exercises were thought-provoking and will definitely prove useful in many professional settings. Guisselle is very passionate about her knowledge. I really enjoyed

Managing Your Career in Higher Education Administration

Managing Your Career in Higher Education Administration
  • Author : Michelle Gander,Heather Moyes,Emma Sabzalieva
  • Publisher : Macmillan International Higher Education
  • Release : 15 July 2014
GET THIS BOOKManaging Your Career in Higher Education Administration

Career guide aimed specifically at the large number of people working in non-academic higher education roles, such as higher education administrators or professional services staff. Based on the authors' real-life experience and first-hand research, the book features case studies which enrich the material and bring it to life.

Beloved Brands

Beloved Brands
  • Author : Graham Robertson
  • Publisher : Createspace Independent Publishing Platform
  • Release : 06 January 2018
GET THIS BOOKBeloved Brands

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive

Strategic Brand Management and Development

Strategic Brand Management and Development
  • Author : Sotiris T. Lalaounis
  • Publisher : Routledge
  • Release : 30 December 2020
GET THIS BOOKStrategic Brand Management and Development

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural,

The Visible Expert

The Visible Expert
  • Author : Lee W. Frederiksen,Elizabeth Harr,Sylvia S. Montgomery
  • Publisher : Unknown Publisher
  • Release : 02 September 2014
GET THIS BOOKThe Visible Expert

What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build

Brand Management

Brand Management
  • Author : Emmanuel Mogaji
  • Publisher : Springer Nature
  • Release : 02 April 2021
GET THIS BOOKBrand Management

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a

Career Distinction

Career Distinction
  • Author : William Arruda,Kirsten Dixson
  • Publisher : John Wiley & Sons
  • Release : 28 December 2010
GET THIS BOOKCareer Distinction

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation

Managing Your Career in Higher Education Administration

Managing Your Career in Higher Education Administration
  • Author : Michelle Gander,Heather Moyes,Emma Sabzalieva
  • Publisher : Macmillan International Higher Education
  • Release : 15 July 2014
GET THIS BOOKManaging Your Career in Higher Education Administration

Career guide aimed specifically at the large number of people working in non-academic higher education roles, such as higher education administrators or professional services staff. Based on the authors' real-life experience and first-hand research, the book features case studies which enrich the material and bring it to life.

Advanced Brand Management

Advanced Brand Management
  • Author : Paul Temporal
  • Publisher : John Wiley & Sons
  • Release : 15 September 2011
GET THIS BOOKAdvanced Brand Management

Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip Kotler Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful

Future Proof Your Brand

Future Proof Your Brand
  • Author : Marc Cloosterman,Laurens Hoekstra
  • Publisher : Rebrand Publishing
  • Release : 16 June 2017
GET THIS BOOKFuture Proof Your Brand

Brands are an organisation's most important intangible assets, and their management is absolutely critical.Traditionally, brands have been created by agencies, and brand management has been undervalued. Fortunately, that mindset is now shifting, and we are pleased to have been part of the effort to build awareness about the value of brands.Our goal for Future-Proof Your Brand is to help you deliver and managebrand change. From our twenty-five-plus years of experience, we havefound that smart integration of data-driven insights,

The Future of Branding

The Future of Branding
  • Author : Rajendra K. Srivastava,Gregory M. Thomas
  • Publisher : SAGE Publications India
  • Release : 17 December 2015
GET THIS BOOKThe Future of Branding

New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace. Written by the leading minds management

Brand Asset Management

Brand Asset Management
  • Author : Scott M. Davis,David A. Aaker
  • Publisher : John Wiley & Sons
  • Release : 26 September 2002
GET THIS BOOKBrand Asset Management

In this text an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success and long-term profitability. Drawing from methods developed in his consulting and training programmes, Scott Davis provides a thorough grounding in brand strategy.