Marketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Produk Detail:

  • Author : Xavier Font
  • Publisher : Routledge
  • Pages : 198 pages
  • ISBN : 1351361317
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKMarketing for Sustainable Tourism

Marketing for Sustainable Tourism

Marketing for Sustainable Tourism
  • Author : Xavier Font,Scott McCabe
  • Publisher : Routledge
  • Release : 30 November 2019
GET THIS BOOKMarketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms

Sustainable Tourism Marketing

Sustainable Tourism Marketing
  • Author : Eduard Cristobal-Fransi,Natalia Daries,Berta Ferrer-Rosell,Estela Marine-Roig,Eva Martin-Fuentes
  • Publisher : MDPI
  • Release : 28 April 2020
GET THIS BOOKSustainable Tourism Marketing

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.

Marketing for Sustainable Tourism

Marketing for Sustainable Tourism
  • Author : Umberto Martini,Federica Buffa
  • Publisher : MDPI
  • Release : 13 May 2020
GET THIS BOOKMarketing for Sustainable Tourism

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and

Emerging Innovative Marketing Strategies in the Tourism Industry

Emerging Innovative Marketing Strategies in the Tourism Industry
  • Author : Ray, Nilanjan
  • Publisher : IGI Global
  • Release : 03 August 2015
GET THIS BOOKEmerging Innovative Marketing Strategies in the Tourism Industry

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics

Sustainable Destination Branding and Marketing

Sustainable Destination Branding and Marketing
  • Author : Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan
  • Publisher : CABI
  • Release : 21 December 2019
GET THIS BOOKSustainable Destination Branding and Marketing

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different

Marketing for Sustainable Tourism

Marketing for Sustainable Tourism
  • Author : Xavier Font,Scott McCabe
  • Publisher : Routledge
  • Release : 13 December 2019
GET THIS BOOKMarketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms

Marketing National Parks for Sustainable Tourism

Marketing National Parks for Sustainable Tourism
  • Author : Dr. Stephen L. Wearing,Dr. Stephen Schweinsberg,Dr. John Tower
  • Publisher : Channel View Publications
  • Release : 04 February 2016
GET THIS BOOKMarketing National Parks for Sustainable Tourism

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the

Tourism and Social Marketing

Tourism and Social Marketing
  • Author : C. Michael Hall
  • Publisher : Routledge
  • Release : 24 February 2014
GET THIS BOOKTourism and Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more

Managing Sustainable Tourism

Managing Sustainable Tourism
  • Author : David L. Edgell Sr
  • Publisher : Routledge
  • Release : 05 December 2019
GET THIS BOOKManaging Sustainable Tourism

Managing Sustainable Tourism tackles the tough issues within the tourism industry, such as impacts on the natural and built environment and concerns for the history, heritage, and culture of local communities to provide answers that produce positive and quality economic growth for the tourism industry. It offers practical policies and plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations academic institutions, and governments at all levels, as well as developing management practices and philosophies for the

Sustainable Tourism Development

Sustainable Tourism Development
  • Author : Anukrati Sharma
  • Publisher : CRC Press
  • Release : 02 September 2019
GET THIS BOOKSustainable Tourism Development

Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest.

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations
  • Author : Alastair M. Morrison
  • Publisher : Routledge
  • Release : 06 September 2018
GET THIS BOOKMarketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management

Sustainable Tourism: Breakthroughs in Research and Practice

Sustainable Tourism: Breakthroughs in Research and Practice
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 07 December 2018
GET THIS BOOKSustainable Tourism: Breakthroughs in Research and Practice

Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality,

Sustainable Tourism

Sustainable Tourism
  • Author : Rebecca Hawkins,Victor T.C. Middleton
  • Publisher : Taylor & Francis
  • Release : 03 November 2009
GET THIS BOOKSustainable Tourism

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play