Marketing Services and Resources in Information Organizations

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Produk Detail:

  • Author : Zhixian George Yi
  • Publisher : Chandos Publishing
  • Pages : 154 pages
  • ISBN : 0081008147
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKMarketing Services and Resources in Information Organizations

Marketing Services and Resources in Information Organizations

Marketing Services and Resources in Information Organizations
  • Author : Zhixian George Yi
  • Publisher : Chandos Publishing
  • Release : 20 September 2017
GET THIS BOOKMarketing Services and Resources in Information Organizations

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides

Marketing Services and Resources in Information Organizations

Marketing Services and Resources in Information Organizations
  • Author : Zhixian George Yi
  • Publisher : Chandos Publishing
  • Release : 20 September 2017
GET THIS BOOKMarketing Services and Resources in Information Organizations

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides

Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions

Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions
  • Author : Khosrow-Pour, D.B.A., Mehdi
  • Publisher : IGI Global
  • Release : 31 December 2008
GET THIS BOOKBest Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions

"This book offers insight into emerging developments in information resources management and how these technologies are shaping the way the world does business, creates policies, and advances organizational practices"--Provided by publisher.

Introduction to Business

Introduction to Business
  • Author : Lawrence J. Gitman,Carl McDaniel (Jr.),Amit J. Shah,Monique Reece,Linda Koffel,Bethann Talsma,James C. Hyatt
  • Publisher : Unknown Publisher
  • Release : 12 April 2021
GET THIS BOOKIntroduction to Business

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary

Marketing Library and Information Services: International Perspectives

Marketing Library and Information Services: International Perspectives
  • Author : IFLA
  • Publisher : Walter de Gruyter
  • Release : 01 January 2006
GET THIS BOOKMarketing Library and Information Services: International Perspectives

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and

Information and Communication Technology in Organizations

Information and Communication Technology in Organizations
  • Author : Harry Bouwman,Bart van den Hooff,Lidwien van de Wijngaert,Jan van Dijk
  • Publisher : SAGE
  • Release : 01 May 2005
GET THIS BOOKInformation and Communication Technology in Organizations

Presenting an overview of the most important factors that determine whether the application of ICT in organizations will succeed or fail, this text pays attention to technical, organizational and economic perspectives as well as examining psychological and user perspectives.

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
  • Author : Gasc¢-Hernandez, Mila,Torres-Coronas, Teresa
  • Publisher : IGI Global
  • Release : 28 February 2009
GET THIS BOOKInformation Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.

Connectivity and Knowledge Management in Virtual Organizations: Networking and Developing Interactive Communications

Connectivity and Knowledge Management in Virtual Organizations: Networking and Developing Interactive Communications
  • Author : Camison, Cesar,Palacios, Daniel,Garrigos, Fernando,Devece, Carlos
  • Publisher : IGI Global
  • Release : 31 October 2008
GET THIS BOOKConnectivity and Knowledge Management in Virtual Organizations: Networking and Developing Interactive Communications

"This book analyzes different types of virtual communities, proposing Knowledge Management as a solid theoretical ground for approaching their management"--Provided by publisher.

Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality
  • Author : Roberta Minazzi
  • Publisher : Springer
  • Release : 01 November 2014
GET THIS BOOKSocial Media Marketing in Tourism and Hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via