Marketing the 21st Century Library

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans

Produk Detail:

  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Pages : 126 pages
  • ISBN : 1780634544
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKMarketing the 21st Century Library

Marketing the 21st Century Library

Marketing the 21st Century Library
  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Release : 14 May 2015
GET THIS BOOKMarketing the 21st Century Library

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role

Collection Development and Management for 21st Century Library Collections

Collection Development and Management for 21st Century Library Collections
  • Author : Vicki L. Gregory
  • Publisher : American Library Association
  • Release : 03 July 2019
GET THIS BOOKCollection Development and Management for 21st Century Library Collections

Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books,

Libraries in the Twenty-First Century

Libraries in the Twenty-First Century
  • Author : Stuart J. Ferguson
  • Publisher : Elsevier
  • Release : 31 May 2007
GET THIS BOOKLibraries in the Twenty-First Century

Libraries in the Twenty-First Century brings together library educators and practitioners to provide a scholarly yet accessible overview of library and information management and the challenges that the twenty-first century offers the information profession. The papers in this collection illustrate the changing nature of the library as it evolves into its twenty-first century manifestation. The national libraries of Australia and New Zealand, for instance, have harnessed information and communication technologies to create institutions that are far more national, even democratic,

Public Libraries in the 21st Century

Public Libraries in the 21st Century
  • Author : Anne Goulding
  • Publisher : Routledge
  • Release : 15 April 2016
GET THIS BOOKPublic Libraries in the 21st Century

Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: ¢ An exploration of the context within which public libraries are operating and analysis of their role in local and national life; ¢ Examples of best practice in service delivery; ¢ Evaluation of the challenges and opportunities confronting public library managers; ¢ Wide ranging coverage, including

Reference and Information Services: An Introduction, 5th Edition

Reference and Information Services: An Introduction, 5th Edition
  • Author : Linda C. Smith,Melissa A. Wong
  • Publisher : ABC-CLIO
  • Release : 29 August 2016
GET THIS BOOKReference and Information Services: An Introduction, 5th Edition

Thoroughly updated, this is the essential guide to one of the most fundamental fields in the library profession. It links you—and through you, your patrons—to the significant changes that have occurred in reference and information sciences with emphasis on the growth of digital content. • Provides a comprehensive text edited by two highly regarded experts in reference and academic librarianship, Linda C. Smith and Melissa A. Wong, with chapters written by some of the best minds in the library

The 21st-Century Elementary School Library Program: Managing For Results, 2nd Edition

The 21st-Century Elementary School Library Program: Managing For Results, 2nd Edition
  • Author : Carl A. Harvey II
  • Publisher : ABC-CLIO
  • Release : 05 December 2016
GET THIS BOOKThe 21st-Century Elementary School Library Program: Managing For Results, 2nd Edition

Compact yet remarkably comprehensive, this book covers all the major aspects of school library services, from administration to instruction focused from the elementary school librarian perspective—now updated and expanded to include the latest developments in makerspaces, the Common Core, social networking, and eBooks. • Provides information written by a former practicing school librarian and guidance that is applicable immediately in school libraries • Updated to include collection development in the digital age to address eBooks and other digital acquisitions • Covers the

Social Marketing in the 21st Century

Social Marketing in the 21st Century
  • Author : Alan R. Andreasen
  • Publisher : SAGE
  • Release : 25 May 2022
GET THIS BOOKSocial Marketing in the 21st Century

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or

Marketing Library and Information Services

Marketing Library and Information Services
  • Author : Dinesh K. Gupta
  • Publisher : Walter de Gruyter
  • Release : 25 May 2022
GET THIS BOOKMarketing Library and Information Services

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of

Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World
  • Author : Réjean Savard
  • Publisher : Walter de Gruyter
  • Release : 25 May 2022
GET THIS BOOKMarketing Libraries in a Web 2.0 World

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends

Library Science and Administration: Concepts, Methodologies, Tools, and Applications

Library Science and Administration: Concepts, Methodologies, Tools, and Applications
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 30 November 2017
GET THIS BOOKLibrary Science and Administration: Concepts, Methodologies, Tools, and Applications

Effective administration of libraries is a crucial part of delivering library services to the public. To develop and implement best practices, librarians must be aware and informed of the recent advances in library administration. Library Science and Administration: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on trends, techniques, and management of libraries and examines the benefits and challenges of library administration. Highlighting a range of pertinent topics such as digital libraries, information

Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release : 16 January 2018
GET THIS BOOKFundamentals of Collection Development and Management

As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Raising the Tech Bar at Your Library: Improving Services to Meet User Needs

Raising the Tech Bar at Your Library: Improving Services to Meet User Needs
  • Author : Nick D. Taylor
  • Publisher : ABC-CLIO
  • Release : 11 May 2017
GET THIS BOOKRaising the Tech Bar at Your Library: Improving Services to Meet User Needs

This book explains how librarians can capitalize on the growing interest and need of patrons for help with technology by expanding their library's tech services to build community engagement and support. • Offers librarians a new way to meet diverse users' needs and build community support • Provides librarians with a variety of ways—suited to different sizes and types of libraries—to expand their tech services • Presents practical guidelines that lead readers through a step-by-step process to reach their goals • Supplies