Marketing the Best Deal in Town

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself Emphasis on creativity and innovation Practical advice from practitioners on what works and what does not

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  • Author : Nancy Rossiter
  • Publisher : Elsevier
  • Pages : 236 pages
  • ISBN : 1780631278
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKMarketing the Best Deal in Town

Marketing the Best Deal in Town

Marketing the Best Deal in Town
  • Author : Nancy Rossiter
  • Publisher : Elsevier
  • Release : 31 March 2008
GET THIS BOOKMarketing the Best Deal in Town

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself Emphasis on creativity and

Information Needs Analysis

Information Needs Analysis
  • Author : Daniel G. Dorner,G. E. Gorman,Philip J. Calvert
  • Publisher : Facet Publishing
  • Release : 31 December 2014
GET THIS BOOKInformation Needs Analysis

If you want to provide an information service that truly fulfils your users' needs, this book is essential reading. Analysing and assessing the information needs of clients is key to the provision of effective service and appropriate collections in both face-to-face and virtual library services. The importance of information needs analysis is widely recognized by information professionals, but currently there is little substantive, detailed work in the professional literature devoted to this important topic. This new book is designed to

The Inventor's Bible

The Inventor's Bible
  • Author : Ronald Louis Docie
  • Publisher : Unknown Publisher
  • Release : 20 May 2022
GET THIS BOOKThe Inventor's Bible

The definitive guide for inventors, newly updated with the latest patenting laws, information on crowdfunding, and online resources. The path to success is clearer than it's ever been! Thanks to experienced inventor Ronald Docie, the process of commercializing your invention and receiving royalties is no longer complicated. The Inventor's Bible is an in-depth how-to manual for both beginners and skilled entrepreneurs alike that helps you develop a realistic, workable plan, research your market, target potential business partners, and strike a

The Inventor's Bible, 3rd Edition

The Inventor's Bible, 3rd Edition
  • Author : Ronald Louis Docie, Sr.
  • Publisher : Ten Speed Press
  • Release : 21 December 2011
GET THIS BOOKThe Inventor's Bible, 3rd Edition

The following description refers to an outdated version of the book. Please see The Inventor's Bible, Fourth Edition, for the most current edition. The Definitive Guide for Inventors Features the PATENT AND NEW PRODUCT MARKETING WORKBOOK that takes you step-by-step through: • Protecting Your Idea (choosing the right steps) • Patenting (how, when, and why) • Selecting Manufacturers (that will do the best job) • Finding the Best Markets (and expanding opportunities) • Developing a Strategy and Market Plan (that fits perfectly into business plans) •

The Accidental Librarian

The Accidental Librarian
  • Author : Pamela H. MacKellar
  • Publisher : Information Today, Inc.
  • Release : 20 May 2022
GET THIS BOOKThe Accidental Librarian

An American librarian who has worked in a wide range of situations over the past quarter century, MacKellar offers a guide for people who find themselves working as a librarian but have had no training in the field. Among her topics are what libraries and librarians are, developing a collection, retrieving and disseminating information, management essentials, removing barriers, public access computers, and librarian certification.

Libraries for Users

Libraries for Users
  • Author : Luisa Alvite,Leticia Barrionuevo
  • Publisher : Elsevier
  • Release : 10 December 2010
GET THIS BOOKLibraries for Users

This book reviews the quality and evolution of academic library services. It revises service trends offered by academic libraries and the challenge of enhancing traditional ones such as: catalogues, repositories and digital collections, learning resources centres, virtual reference services, information literacy and 2.0 tools. Studies the role of the university library in the new educational environment of higher education Rethinks libraries in academic context Redefines roles for academic libraries

Marketing Your Library

Marketing Your Library
  • Author : Nancy Rossiter
  • Publisher : Chandos Publishing
  • Release : 20 May 2022
GET THIS BOOKMarketing Your Library

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

The Seven Principles of WOM and Buzz Marketing

The Seven Principles of WOM and Buzz Marketing
  • Author : Panos Mourdoukoutas,George J. Siomkos
  • Publisher : Springer Science & Business Media
  • Release : 03 May 2010
GET THIS BOOKThe Seven Principles of WOM and Buzz Marketing

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a

Out of the Box Marketing

Out of the Box Marketing
  • Author : David Abingodon
  • Publisher : Thorogood Publishing
  • Release : 01 January 2008
GET THIS BOOKOut of the Box Marketing

How to skyrocket your profits – this treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more. This really is the ultimate, hands-on, ‘paint by numbers’ guide to help you achieve rapid business success. This book gives you.. ... countless proven, powerful and profitable ways to build your bottom-line profits faster, quicker and easier than you ever thought

Street Fighter Marketing Solutions

Street Fighter Marketing Solutions
  • Author : Jeff Slutsky
  • Publisher : Simon and Schuster
  • Release : 18 September 2007
GET THIS BOOKStreet Fighter Marketing Solutions

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business-