Marketing

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package. The Core is more than just a "baby Kerin"; it combines great writing style, currency, and supplements into the ideal package.

Produk Detail:

  • Author : Roger A. Kerin
  • Publisher : McGraw-Hill Europe
  • Pages : 425 pages
  • ISBN : 9780071107723
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKMarketing

Marketing

Marketing
  • Author : Roger A. Kerin,Steven William Hartley,William Rudelius
  • Publisher : McGraw-Hill Europe
  • Release : 09 August 2022
GET THIS BOOKMarketing

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package. The Core is more than just a "baby Kerin"; it combines great writing style, currency,

Marketing

Marketing
  • Author : Roger A. Kerin,Steven W. Hartley
  • Publisher : Unknown Publisher
  • Release : 09 August 2022
GET THIS BOOKMarketing

"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--

Looseleaf for Marketing: The Core

Looseleaf for Marketing: The Core
  • Author : Steven W. Hartley,Roger A. Kerin
  • Publisher : McGraw-Hill Education
  • Release : 29 January 2019
GET THIS BOOKLooseleaf for Marketing: The Core

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor

Grow the Core

Grow the Core
  • Author : David Taylor
  • Publisher : John Wiley & Sons
  • Release : 25 February 2013
GET THIS BOOKGrow the Core

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice

Client at the Core

Client at the Core
  • Author : August J. Aquila,Bruce W. Marcus
  • Publisher : John Wiley & Sons
  • Release : 29 July 2004
GET THIS BOOKClient at the Core

"Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management and marketing from thento now, have captured the changing needs of the firms in thisturbulent new economic era. This is a well-written book that usesplain language to convey practical, well thought-out ideas." -Patrick J. McKenna, a leading international consultant toprofessional service firms "The authors have captured the changing role of professionalservices marketing and firm management.

Integrated Marketing Communication

Integrated Marketing Communication
  • Author : Jerry Kliatchko
  • Publisher : Cambridge Scholars Publishing
  • Release : 29 October 2019
GET THIS BOOKIntegrated Marketing Communication

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.

Creative Arts Marketing

Creative Arts Marketing
  • Author : Elizabeth Hill,Terry O'Sullivan,Catherine O'Sullivan
  • Publisher : Routledge
  • Release : 25 June 2012
GET THIS BOOKCreative Arts Marketing

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing

Empathetic Marketing

Empathetic Marketing
  • Author : M. Ingwer
  • Publisher : Springer
  • Release : 01 July 2017
GET THIS BOOKEmpathetic Marketing

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Start with Why

Start with Why
  • Author : Simon Sinek
  • Publisher : Penguin
  • Release : 29 October 2009
GET THIS BOOKStart with Why

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question:

Selling the Invisible

Selling the Invisible
  • Author : Harry Beckwith
  • Publisher : Grand Central Publishing
  • Release : 14 June 1999
GET THIS BOOKSelling the Invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &

Epiphany Marketing

Epiphany Marketing
  • Author : Maisha Cobb
  • Publisher : Unknown Publisher
  • Release : 01 June 2019
GET THIS BOOKEpiphany Marketing

Is your organization finding it hard to stay on top of all the changes required to get you noticed in an increasingly digital marketing world? You are not alone. The speed of change is overwhelming and many leaders are at a loss for how to stay relevant. Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly

Olympic Marketing

Olympic Marketing
  • Author : Alain Ferrand,Jean-Loup Chappelet,Benoit Seguin
  • Publisher : Routledge
  • Release : 26 July 2012
GET THIS BOOKOlympic Marketing

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a

Marketing in the Digital Age

Marketing in the Digital Age
  • Author : Dinesh Kumar
  • Publisher : Sage Publications Pvt. Limited
  • Release : 09 August 2022
GET THIS BOOKMarketing in the Digital Age

Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing.