Methods in Consumer Research Volume 1

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Produk Detail:

  • Author : Gaston Ares
  • Publisher : Woodhead Publishing
  • Pages : 582 pages
  • ISBN : 0081012586
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKMethods in Consumer Research Volume 1

Methods in Consumer Research, Volume 1

Methods in Consumer Research, Volume 1
  • Author : Gaston Ares,Paula Varela
  • Publisher : Woodhead Publishing
  • Release : 02 January 2018
GET THIS BOOKMethods in Consumer Research, Volume 1

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation

Methods in Consumer Research, Volume 2

Methods in Consumer Research, Volume 2
  • Author : Gaston Ares,Paula Varela
  • Publisher : Woodhead Publishing
  • Release : 02 January 2018
GET THIS BOOKMethods in Consumer Research, Volume 2

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology
  • Author : Frank R. Kardes,Paul M. Herr,Norbert Schwarz
  • Publisher : Routledge
  • Release : 15 April 2019
GET THIS BOOKHandbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide

Statistical Methods in Food and Consumer Research

Statistical Methods in Food and Consumer Research
  • Author : Maximo C. Gacula, Jr.,Jagbir Singh,Jian Bi,Stan Altan
  • Publisher : Academic Press
  • Release : 01 December 2008
GET THIS BOOKStatistical Methods in Food and Consumer Research

Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. This new edition includes the most recent applications of statistical methods, and features significant updates as well as two new chapters. Covering the application of techniques including R-index, the Bayesian approach for sensory differences tests, and preference mapping in addition to several other methodologies, this is

Quantitative Research Methods in Consumer Psychology

Quantitative Research Methods in Consumer Psychology
  • Author : Paul Hackett
  • Publisher : Taylor & Francis
  • Release : 07 December 2018
GET THIS BOOKQuantitative Research Methods in Consumer Psychology

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is

Research Methods in Consumer Law

Research Methods in Consumer Law
  • Author : Hans-W. Micklitz,Anne-Lise Sibony,Fabrizio Esposito
  • Publisher : Edward Elgar Publishing
  • Release : 16 May 2022
GET THIS BOOKResearch Methods in Consumer Law

Consumer law is worthy of greater academic attention at a time when many new questions arise and old ones need new answers. This unique handbook takes the reader on a journey through existing literature, research questions and methods. It builds on the state of the art to offer a springboard for jumping to the heart of contemporary issues and equips researchers with a starter’s kit to weave together rich traditions, ranging from socio-economics to behavioural analysis.

Qualitative Research Methods in Consumer Psychology

Qualitative Research Methods in Consumer Psychology
  • Author : Paul Hackett
  • Publisher : Psychology Press
  • Release : 20 August 2015
GET THIS BOOKQualitative Research Methods in Consumer Psychology

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in

Qualitative Methods for Consumer Research

Qualitative Methods for Consumer Research
  • Author : Thomas Bjorner
  • Publisher : Unknown Publisher
  • Release : 01 January 2016
GET THIS BOOKQualitative Methods for Consumer Research

Qualitative Methods for Consumer Research presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research. Consumer research should not be understood in a narrow marketing context, but more broadly to include time consumption, societal questions, and potential consumers (e.g. within product innovation/development). It provides guidelines on how to properly conduct interviews, make observations, and use document data. Furthermore, it outlines specific procedures for analyzing textual, visual, and electronic information.

Alcoholic Beverages

Alcoholic Beverages
  • Author : John Piggott
  • Publisher : Elsevier
  • Release : 24 November 2011
GET THIS BOOKAlcoholic Beverages

Sensory evaluation methods are extensively used in the wine, beer and distilled spirits industries for product development and quality control, while consumer research methods also offer useful insights as the product is being developed. This book introduces sensory evaluation and consumer research methods and provides a detailed analysis of their applications to a variety of different alcoholic beverages. Chapters in part one look at the principles of sensory evaluation and how these can be applied to alcoholic beverages, covering topics

Transformative Consumer Research for Personal and Collective Well-being

Transformative Consumer Research for Personal and Collective Well-being
  • Author : David Glen Mick,Simone Pettigrew,Cornelia (Connie) Pechmann
  • Publisher : Routledge
  • Release : 16 May 2022
GET THIS BOOKTransformative Consumer Research for Personal and Collective Well-being

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing
  • Author : Russell W. Belk
  • Publisher : Edward Elgar Publishing
  • Release : 16 May 2022
GET THIS BOOKHandbook of Qualitative Research Methods in Marketing

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of

Qualitative Consumer and Marketing Research

Qualitative Consumer and Marketing Research
  • Author : Russell Belk,Eileen Fischer,Robert V Kozinets
  • Publisher : SAGE
  • Release : 14 December 2012
GET THIS BOOKQualitative Consumer and Marketing Research

Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and

Rapid Sensory Profiling Techniques

Rapid Sensory Profiling Techniques
  • Author : J Delarue,B Lawlor,M Rogeaux
  • Publisher : Elsevier
  • Release : 28 November 2014
GET THIS BOOKRapid Sensory Profiling Techniques

Sensory analysis is an important tool in new product development. There has recently been significant development in the methods used to capture sensory perception of a product. Rapid Sensory Profiling Techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods. Part one looks at the evolution of sensory perception capture methods. Part two focuses on rapid methods used to capture sensory perception, and part three covers their

Consumer Psychology: A Study Guide to Qualitative Research Methods

Consumer Psychology: A Study Guide to Qualitative Research Methods
  • Author : Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jürgens
  • Publisher : Verlag Barbara Budrich
  • Release : 18 April 2016
GET THIS BOOKConsumer Psychology: A Study Guide to Qualitative Research Methods

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Doing Anthropology in Consumer Research

Doing Anthropology in Consumer Research
  • Author : Patricia L Sunderland,Rita M Denny
  • Publisher : Routledge
  • Release : 16 June 2016
GET THIS BOOKDoing Anthropology in Consumer Research

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of “ethnography” in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and