Neuroscience of Preference and Choice

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world's most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors. Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines - neuroscience, psychology, economics, law, philosophy, etc. Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complementing existing volumes Features outstanding, international scholarship, with chapters written by an expert in the topic area

Produk Detail:

  • Author : Raymond Dolan
  • Publisher : Academic Press
  • Pages : 342 pages
  • ISBN : 0123814316
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKNeuroscience of Preference and Choice

Neuroscience of Preference and Choice

Neuroscience of Preference and Choice
  • Author : Raymond Dolan,Tali Sharot
  • Publisher : Academic Press
  • Release : 05 March 2021
GET THIS BOOKNeuroscience of Preference and Choice

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and

Dynamics of decision making: from evidence to preference and belief

Dynamics of decision making: from evidence to preference and belief
  • Author : Erica Yu,David A. Lagnado
  • Publisher : Frontiers E-books
  • Release : 24 October 2014
GET THIS BOOKDynamics of decision making: from evidence to preference and belief

At the core of the many debates throughout cognitive science concerning how decisions are made are the processes governing the time course of preference formation and decision. From perceptual choices, such as whether the signal on a radar screen indicates an enemy missile or a spot on a CT scan indicates a tumor, to cognitive value-based decisions, such as selecting an agreeable flatmate or deciding the guilt of a defendant, significant and everyday decisions are dynamic over time. Phenomena such

Methods of Behavior Analysis in Neuroscience

Methods of Behavior Analysis in Neuroscience
  • Author : Jerry J. Buccafusco
  • Publisher : CRC Press
  • Release : 29 August 2000
GET THIS BOOKMethods of Behavior Analysis in Neuroscience

Using the most well-studied behavioral analyses of animal subjects to promote a better understanding of the effects of disease and the effects of new therapeutic treatments on human cognition, Methods of Behavior Analysis in Neuroscience provides a reference manual for molecular and cellular research scientists in both academia and the pharmaceutic

Neuroeconomics

Neuroeconomics
  • Author : Martin Reuter,Christian Montag
  • Publisher : Springer
  • Release : 06 October 2016
GET THIS BOOKNeuroeconomics

This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how

Neuroeconomics

Neuroeconomics
  • Author : Peter Politser
  • Publisher : OUP USA
  • Release : 05 March 2021
GET THIS BOOKNeuroeconomics

An introduction to the burgeoning field of neuroeconomics, this book brings together the essential concepts the discipline draws on from psychology, neuroscience and economics.

Mate Choice

Mate Choice
  • Author : Gil G. Rosenthal
  • Publisher : Princeton University Press
  • Release : 18 July 2017
GET THIS BOOKMate Choice

A major new look at the evolution of mating decisions in organisms from protozoans to humans The popular consensus on mate choice has long been that females select mates likely to pass good genes to offspring. In Mate Choice, Gil Rosenthal overturns much of this conventional wisdom. Providing the first synthesis of the topic in more than three decades, and drawing from a wide range of fields, including animal behavior, evolutionary biology, social psychology, neuroscience, and economics, Rosenthal argues that "

Nutritional Neuroscience

Nutritional Neuroscience
  • Author : Harris R. Lieberman,Robin B. Kanarek,Chandan Prasad
  • Publisher : CRC Press
  • Release : 18 March 2005
GET THIS BOOKNutritional Neuroscience

Scientific and commercial interest in the field of nutritional neuroscience has grown immensely over the last decade. Today, a broad range of dietary supplements, foods for weight loss, functional foods, nutraceuticals, and medical foods are widely available. Many of these products are marketed for their effects on behavior or brain function, which relates directly to nutritional neuroscience and raises issues regarding their safety and efficacy. The only comprehensive reference on this subject, Nutritional Neuroscience discusses the relationship of nutrition to

The Optimism Bias

The Optimism Bias
  • Author : Tali Sharot
  • Publisher : Vintage
  • Release : 14 June 2011
GET THIS BOOKThe Optimism Bias

Psychologists have long been aware that most people maintain an irrationally positive outlook on life—but why? Turns out, we might be hardwired that way. In this absorbing exploration, Tali Sharot—one of the most innovative neuroscientists at work today—demonstrates that optimism may be crucial to human existence. The Optimism Bias explores how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will

The Influential Mind

The Influential Mind
  • Author : Tali Sharot
  • Publisher : Henry Holt and Company
  • Release : 19 September 2017
GET THIS BOOKThe Influential Mind

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—

Advances in the Neuroscience of Addiction

Advances in the Neuroscience of Addiction
  • Author : Cynthia M. Kuhn,George F. Koob
  • Publisher : CRC Press
  • Release : 12 April 2010
GET THIS BOOKAdvances in the Neuroscience of Addiction

Understanding the phenomenon of long-lasting vulnerability to addiction is essential to developing successful treatments. Written by an international team of authorities in their respective fields, Advances in the Neuroscience of Addiction provides an excellent overview of the available and emerging approaches used to investigate the biol

Neuroeconomics

Neuroeconomics
  • Author : Paul W. Glimcher,Ernst Fehr
  • Publisher : Academic Press
  • Release : 13 August 2013
GET THIS BOOKNeuroeconomics

In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this

Aging and Decision Making

Aging and Decision Making
  • Author : Thomas M. Hess,JoNell Strough,Corinna Löckenhoff
  • Publisher : Academic Press
  • Release : 17 February 2015
GET THIS BOOKAging and Decision Making

Decisions large and small play a fundamental role in shaping life course trajectories of health and well-being: decisions draw upon an individual's capacity for self-regulation and self-control, their ability to keep long-term goals in mind, and their willingness to place appropriate value on their future well-being. Aging and Decision Making addresses the specific cognitive and affective processes that account for age-related changes in decision making, targeting interventions to compensate for vulnerabilities and leverage strengths in the aging individual. This book

Decision Neuroscience

Decision Neuroscience
  • Author : Jean-Claude Dreher,Leon Tremblay
  • Publisher : Academic Press
  • Release : 27 September 2016
GET THIS BOOKDecision Neuroscience

Decision Neuroscience addresses fundamental questions about how the brain makes perceptual, value-based, and more complex decisions in non-social and social contexts. This book presents compelling neuroimaging, electrophysiological, lesional, and neurocomputational models in combination with hormonal and genetic approaches, which have led to a clearer understanding of the neural mechanisms behind how the brain makes decisions. The five parts of the book address distinct but inter-related topics and are designed to serve both as classroom introductions to major subareas in decision

The Cognitive Neuroscience of Metacognition

The Cognitive Neuroscience of Metacognition
  • Author : Stephen M. Fleming,Christopher D. Frith
  • Publisher : Springer Science & Business Media
  • Release : 31 January 2014
GET THIS BOOKThe Cognitive Neuroscience of Metacognition

Metacognition is the capacity to reflect upon and evaluate cognition and behaviour. Long of interest to philosophers and psychologists, metacognition has recently become the target of research in the cognitive neurosciences. By combining brain imaging, computational modeling, neuropsychology and insights from psychiatry, the present book offers a picture of the metacognitive functions of the brain. Chapters cover the definition and measurement of metacognition in humans and non-human animals, the computational underpinnings of metacognitive judgments the cognitive neuroscience of self-monitoring ranging

Python in Neuroscience

Python in Neuroscience
  • Author : Eilif Muller,James A. Bednar,Markus Diesmann,Marc-Oliver Gewaltig,Michael Hines,Andrew P. Davison
  • Publisher : Frontiers Media SA
  • Release : 23 July 2015
GET THIS BOOKPython in Neuroscience

Python is rapidly becoming the de facto standard language for systems integration. Python has a large user and developer-base external to theneuroscience community, and a vast module library that facilitates rapid and maintainable development of complex and intricate systems. In this Research Topic, we highlight recent efforts to develop Python modules for the domain of neuroscience software and neuroinformatics: - simulators and simulator interfaces - data collection and analysis - sharing, re-use, storage and databasing of models and data -