Neuroscience of Preference and Choice

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world's most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors. Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines - neuroscience, psychology, economics, law, philosophy, etc. Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complementing existing volumes Features outstanding, international scholarship, with chapters written by an expert in the topic area

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  • Author : Raymond Dolan
  • Publisher : Academic Press
  • Pages : 342 pages
  • ISBN : 0123814316
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKNeuroscience of Preference and Choice

Neuroscience of Preference and Choice

Neuroscience of Preference and Choice
  • Author : Raymond Dolan,Tali Sharot
  • Publisher : Academic Press
  • Release : 25 June 2022
GET THIS BOOKNeuroscience of Preference and Choice

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and

The Marketplace of Attention

The Marketplace of Attention
  • Author : James G. Webster
  • Publisher : MIT Press
  • Release : 02 September 2016
GET THIS BOOKThe Marketplace of Attention

How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in

Biophysical Measurement in Experimental Social Science Research

Biophysical Measurement in Experimental Social Science Research
  • Author : Gigi Foster
  • Publisher : Academic Press
  • Release : 08 February 2019
GET THIS BOOKBiophysical Measurement in Experimental Social Science Research

Biophysical Measurement in Experimental Social Science Research: Theory and Practice demonstrates the use of biophysical measurement in laboratory-based experimental social science research and the ways biophysical measures can inform analyses of human behavior. Noting the practical limitations of laboratory-based biophysical measurement, its contributors provide hands-on guidance about biophysical measurement devices. Its Introductory and concluding chapters address ethics, measurement options, and historical and scientific contexts. Highlighting examples of device adoption in experimental social science lab settings, this book makes these tools

Advances in Neuroergonomics and Cognitive Engineering

Advances in Neuroergonomics and Cognitive Engineering
  • Author : Hasan Ayaz
  • Publisher : Springer
  • Release : 11 June 2019
GET THIS BOOKAdvances in Neuroergonomics and Cognitive Engineering

This book offers a broad perspective on the field of cognitive engineering and neuroergonomics, covering emerging practices and future trends toward the harmonious integration of human operators and computer systems. It presents novel theoretical findings on mental workload and stress, activity theory, human reliability, error and risk, and neuroergonomic measures alike, together with a wealth of cutting-edge applications. Further, the book describes key advances in our understanding of cognitive processes, including mechanisms of perception, memory, reasoning, and motor response, with

Methods of Behavior Analysis in Neuroscience

Methods of Behavior Analysis in Neuroscience
  • Author : Jerry J. Buccafusco
  • Publisher : CRC Press
  • Release : 29 August 2000
GET THIS BOOKMethods of Behavior Analysis in Neuroscience

Using the most well-studied behavioral analyses of animal subjects to promote a better understanding of the effects of disease and the effects of new therapeutic treatments on human cognition, Methods of Behavior Analysis in Neuroscience provides a reference manual for molecular and cellular research scientists in both academia and the pharmaceutic

The Paradox of Choice

The Paradox of Choice
  • Author : Barry Schwartz
  • Publisher : Harper Collins
  • Release : 13 October 2009
GET THIS BOOKThe Paradox of Choice

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even

The Influential Mind

The Influential Mind
  • Author : Tali Sharot
  • Publisher : Henry Holt and Company
  • Release : 19 September 2017
GET THIS BOOKThe Influential Mind

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—

Straight Choices

Straight Choices
  • Author : Ben R. Newell,David A. Lagnado,David R. Shanks
  • Publisher : Psychology Press
  • Release : 12 June 2015
GET THIS BOOKStraight Choices

Should I have this medical treatment or that one? Is this computer a better buy than that one? Should I invest in shares or keep my money under the bed? We all face a perplexing array of decisions every day. Thoroughly revised and updated throughout, the new edition of Straight Choices provides an integrative account of the psychology of decision-making, and shows how psychological research can help us understand our uncertain world. Straight Choices emphasises the relationship between learning and

Neuroeconomics

Neuroeconomics
  • Author : Peter Politser
  • Publisher : OUP USA
  • Release : 25 June 2022
GET THIS BOOKNeuroeconomics

An introduction to the burgeoning field of neuroeconomics, this book brings together the essential concepts the discipline draws on from psychology, neuroscience and economics.

Does Choice Change Preference?

Does Choice Change Preference?
  • Author : Carlos Alós-Ferrer
  • Publisher : Unknown Publisher
  • Release : 25 June 2022
GET THIS BOOKDoes Choice Change Preference?

Do choices feed back into and alter preferences? Widespread evidence arising in psychology and neuroscience shows that preferences change in response to own choices, a phenomenon typically explained through cognitive dissonance. The evidence, however, presents serious shortcomings casting doubts on its relevance for economics. We present two experiments addressing these shortcomings. First, participants made standard decisions under risk rather than facing unfamiliar alternatives. Second, all choices were incentivized. Third, our novel experimental design avoids recently-exposed problems of experiments in psychology.

Decision Making: Neural and Behavioural Approaches

Decision Making: Neural and Behavioural Approaches
  • Author : Anonim
  • Publisher : Newnes
  • Release : 10 January 2013
GET THIS BOOKDecision Making: Neural and Behavioural Approaches

This well-established international series examines major areas of basic and clinical research within neuroscience, as well as emerging and promising subfields.This volume explores interdisciplinary research on decision making taking a neural and behavioural approach Leading authors review the state-of-the-art in their field of investigation, and provide their views and perspectives for future research Chapters are extensively referenced to provide readers with a comprehensive list of resources on the topics covered All chapters include comprehensive background information and are written

The Sense of Agency

The Sense of Agency
  • Author : Patrick Haggard,Baruch Eitam
  • Publisher : Oxford University Press
  • Release : 27 August 2015
GET THIS BOOKThe Sense of Agency

Agency has two meanings in psychology and neuroscience. It can refer to one's capacity to affect the world and act in line with one's goals and desires--this is the objective aspect of agency. But agency can also refer to the subjective experience of controlling one's actions, or how it feels to achieve one's goals or affect the world. This subjective aspect is known as the sense of agency, and it is an important part of what makes us human. Interest

Aging and Decision Making

Aging and Decision Making
  • Author : Thomas M. Hess,JoNell Strough,Corinna Löckenhoff
  • Publisher : Academic Press
  • Release : 17 February 2015
GET THIS BOOKAging and Decision Making

Decisions large and small play a fundamental role in shaping life course trajectories of health and well-being: decisions draw upon an individual's capacity for self-regulation and self-control, their ability to keep long-term goals in mind, and their willingness to place appropriate value on their future well-being. Aging and Decision Making addresses the specific cognitive and affective processes that account for age-related changes in decision making, targeting interventions to compensate for vulnerabilities and leverage strengths in the aging individual. This book

Decision Neuroscience

Decision Neuroscience
  • Author : Jean-Claude Dreher,Leon Tremblay
  • Publisher : Academic Press
  • Release : 27 September 2016
GET THIS BOOKDecision Neuroscience

Decision Neuroscience addresses fundamental questions about how the brain makes perceptual, value-based, and more complex decisions in non-social and social contexts. This book presents compelling neuroimaging, electrophysiological, lesional, and neurocomputational models in combination with hormonal and genetic approaches, which have led to a clearer understanding of the neural mechanisms behind how the brain makes decisions. The five parts of the book address distinct but inter-related topics and are designed to serve both as classroom introductions to major subareas in decision

The Foundations of Positive and Normative Economics

The Foundations of Positive and Normative Economics
  • Author : Andrew Caplin,Andrew Schotter
  • Publisher : Oxford University Press
  • Release : 25 June 2010
GET THIS BOOKThe Foundations of Positive and Normative Economics

The Foundations of Positive and Normative Economics: A Handbook is the first book in a new series by Andrew Caplin and Andrew Schotter. There is currently no guide available on the rapidly changing methodological frontiers of the field of economics. Economists have been introducing new theories and new sources of data at a remarkable rate in recent years, and there are widely divergent views both on how productive these expansions have been in the past, and how best to make