Play Bigger

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Produk Detail:

  • Author : Al Ramadan
  • Publisher : HarperCollins
  • Pages : 272 pages
  • ISBN : 0062407627
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKPlay Bigger

Play Bigger

Play Bigger
  • Author : Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney
  • Publisher : HarperCollins
  • Release : 14 June 2016
GET THIS BOOKPlay Bigger

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’

Play Bigger

Play Bigger
  • Author : Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney
  • Publisher : Piatkus Books
  • Release : 22 January 2022
GET THIS BOOKPlay Bigger

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want

Play Bigger

Play Bigger
  • Author : Al Ramadan,Dave Peterson,Christopher Lochhead,Kevin Maney
  • Publisher : Hachette UK
  • Release : 14 June 2016
GET THIS BOOKPlay Bigger

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want

Play A Bigger Game!

Play A Bigger Game!
  • Author : Rowdy McLean
  • Publisher : John Wiley & Sons
  • Release : 02 April 2012
GET THIS BOOKPlay A Bigger Game!

The tricks and tools you need to get more out of life than you ever thought possible Everyone wants more of something: more fun, more money, more time, more love, more friends, more knowledge, and Play A Bigger Game: Achieve More, Be More, Do More, Have More is the book you need to achieve—and exceed—these goals. A motivational resource and practical guide for helping individuals, companies, and organisations to realise their full potential, the book breaks down the

Play Your Bigger Game

Play Your Bigger Game
  • Author : Rick Tamlyn
  • Publisher : Hay House, Inc
  • Release : 01 October 2013
GET THIS BOOKPlay Your Bigger Game

Play Your Bigger Game provides a philosophy and methodology that you can learn in just nine minutes, and it will serve you for the rest of your life. Self-empowerment expert Rick Tamlyn believes that life is all made up. So why not make it a game of your own design—one that excites, challenges, and allows you to fully express your talents and creativity? When you play your bigger game, you create a life that is dynamic, engaging, and wildly

Playing Big

Playing Big
  • Author : Tara Mohr
  • Publisher : Gotham Books
  • Release : 22 January 2022
GET THIS BOOKPlaying Big

A Huffington Post columnist and women's leadership expert outlines practical skills that women can use to implement positive change, covering such topics as self-esteem and how to overcome sabotaging gender rules of conduct. 50,000 first printing.

Leadering: The Ways Visionary Leaders Play Bigger

Leadering: The Ways Visionary Leaders Play Bigger
  • Author : Nancy Giordano
  • Publisher : PBI Publishing
  • Release : 14 February 2021
GET THIS BOOKLeadering: The Ways Visionary Leaders Play Bigger

This transformative new era requires a radically different approach to leadership. The tactics put in place to reduce risk, drive success, and make us feel safe in the past are now the very things creating vulnerability today. In Leadering, Nancy Giordano provides clarity and urgency around what twenty-first century stewardship demands as exponential technologies and changing societal expectations converge to shape a better next. Ditching last century's industrial playbook-driven relentlessly, and almost exclusively, on growth-allows us to instead focus on

The Eventual Millionaire

The Eventual Millionaire
  • Author : Jaime Tardy
  • Publisher : John Wiley & Sons
  • Release : 21 January 2014
GET THIS BOOKThe Eventual Millionaire

Become a millionaire by learning from millionaires An Eventual Millionaire is someone who knows they will be a millionaire, eventually. But they want to do it on their own terms—with an enjoyable life and an enjoyable business. Eventual Millionaires are everywhere, from the airplane pilot looking to start his own business for more freedom and money to a student looking to start her life on the right foot to a successful business owner needing inspiration and wondering how to

The Two-Second Advantage

The Two-Second Advantage
  • Author : Vivek Ranadivé,Kevin Maney
  • Publisher : Crown Pub
  • Release : 22 January 2022
GET THIS BOOKThe Two-Second Advantage

Explores the science behind the brain's ability to act like a predictive machine, describing how today's computers and businesses are being developed with the same predictive capacities in order to better anticipate customer needs and prevent potential problems.

True Profit Business

True Profit Business
  • Author : Karen Skidmore
  • Publisher : Practical Inspiration Publishing
  • Release : 26 September 2019
GET THIS BOOKTrue Profit Business

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* We need to change the way we do business. If you’ve decided to go it alone and grow your own business, you’re probably finding it tough to make things work. The pace of life is getting faster, our benchmarks for success ever higher, and thousands of micro-business owners are facing entrepreneurial burnout, trying to cover up their stress and exhaustion with ‘love-my-life’ smiles and filtered images on social media. It’s not

Playing Bigger Than You Are

Playing Bigger Than You Are
  • Author : Stewart Acuff
  • Publisher : Levins Pub
  • Release : 11 May 2012
GET THIS BOOKPlaying Bigger Than You Are

Be it Tea Party or Occupy Wall Street, "Playing Bigger Than You Are: A Life in Organizing" shows how and why organizing is the key to success. The fascinating story of how the son of a country preacher became one of America's leading labor organizers.

Out of Office

Out of Office
  • Author : Charlie Warzel,Anne Helen Petersen
  • Publisher : Knopf
  • Release : 07 December 2021
GET THIS BOOKOut of Office

The future isn’t about where we will work, but how. For years we have struggled to balance work and life, with most of us feeling overwhelmed and burned out because our relationship to work is broken. This “isn't just a book about remote work. It's a book that helps us imagine a future where our lives—at the office and home—are happier, more productive, and genuinely meaningful” (Charles Duhigg, best-selling author of The Power of Habit). Out of

The Maverick and His Machine

The Maverick and His Machine
  • Author : Kevin Maney
  • Publisher : John Wiley & Sons
  • Release : 26 May 2003
GET THIS BOOKThe Maverick and His Machine

The first complete look at one of America's legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth century's greatest business figures. Over the course of forty-two years, Thomas J. Watson took a failing business called The Computer-Tabulating-Recording Company and transformed it into IBM, the world's first and most famous high-tech company. The Maverick and His Machine is the first modern biography of this

Negotiate Without Fear

Negotiate Without Fear
  • Author : Victoria Medvec
  • Publisher : John Wiley & Sons
  • Release : 14 July 2021
GET THIS BOOKNegotiate Without Fear

The tools you need to maximize success in any negotiation, at any level With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success in negotiation. In this book, readers will discover unique and proprietary negotiation strategies honed over decades advising Fortune 500 clients on high-stakes, complex negotiations. Negotiate Without Fear provides readers at all levels of negotiation skill