Practical Web Analytics for User Experience

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Produk Detail:

  • Author : Michael Beasley
  • Publisher : Newnes
  • Pages : 256 pages
  • ISBN : 0124046940
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKPractical Web Analytics for User Experience

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
  • Author : Michael Beasley
  • Publisher : Newnes
  • Release : 21 June 2013
GET THIS BOOKPractical Web Analytics for User Experience

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B

Quantifying the User Experience

Quantifying the User Experience
  • Author : Jeff Sauro,James R Lewis
  • Publisher : Elsevier
  • Release : 16 March 2012
GET THIS BOOKQuantifying the User Experience

Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations,

UX Research

UX Research
  • Author : Brad Nunnally,David Farkas
  • Publisher : "O'Reilly Media, Inc."
  • Release : 15 November 2016
GET THIS BOOKUX Research

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive

Web Analytics For Dummies

Web Analytics For Dummies
  • Author : Pedro Sostre,Jennifer LeClaire
  • Publisher : John Wiley & Sons
  • Release : 10 April 2007
GET THIS BOOKWeb Analytics For Dummies

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the

Communicating the User Experience

Communicating the User Experience
  • Author : Richard Caddick,Steve Cable
  • Publisher : John Wiley & Sons
  • Release : 24 August 2011
GET THIS BOOKCommunicating the User Experience

A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new

Benchmarking the User Experience

Benchmarking the User Experience
  • Author : Jeff Sauro
  • Publisher : Measuringu Press
  • Release : 25 June 2018
GET THIS BOOKBenchmarking the User Experience

"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.

Researching UX: Analytics

Researching UX: Analytics
  • Author : Luke Hay
  • Publisher : SitePoint
  • Release : 10 January 2017
GET THIS BOOKResearching UX: Analytics

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed

The UX Book

The UX Book
  • Author : Rex Hartson,Pardha S. Pyla
  • Publisher : Elsevier
  • Release : 25 January 2012
GET THIS BOOKThe UX Book

The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an

Usability Matters

Usability Matters
  • Author : Matt Lacey
  • Publisher : Manning Publications
  • Release : 01 May 2017
GET THIS BOOKUsability Matters

Mobile apps are a big part of people's lives, with apps for just about anything. An app's UX can help it stand out and be the key to its success. But often, developers find UX intimidating and don't know where to begin. Usability Matters UX gives app developers practical advice and guidance on how to improve the UX of their mobile apps on any platform. After they read this book from cover to cover, they'll find themselves reaching for it

Eye Tracking the User Experience

Eye Tracking the User Experience
  • Author : Aga Bojko
  • Publisher : Rosenfeld Media
  • Release : 15 November 2013
GET THIS BOOKEye Tracking the User Experience

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Measuring the User Experience

Measuring the User Experience
  • Author : William Albert,Thomas Tullis
  • Publisher : Newnes
  • Release : 23 May 2013
GET THIS BOOKMeasuring the User Experience

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second

Don't Make Me Think

Don't Make Me Think
  • Author : Steve Krug
  • Publisher : Pearson Education
  • Release : 05 August 2009
GET THIS BOOKDon't Make Me Think

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think

Search Analytics for Your Site

Search Analytics for Your Site
  • Author : Louis Rosenfeld
  • Publisher : Rosenfeld Media
  • Release : 06 July 2011
GET THIS BOOKSearch Analytics for Your Site

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers:

User Experience (UX) Design for Libraries

User Experience (UX) Design for Libraries
  • Author : Aaron Schmidt,Amanda Etches
  • Publisher : American Library Association
  • Release : 09 May 2021
GET THIS BOOKUser Experience (UX) Design for Libraries

User experience (UX) characterizes how a person feels about using a product, system or service. UX design incorporates the practical aspects of utility, ease of use and efficiency to make your web design and functionality decisions with patrons in mind. This results in a better design, a more intuitive interface, and a more enjoyable experience. This book shows you how to get there by providing hands-on steps and best practices for UX design principles, practices, and tools to engage with