Practical Web Analytics for User Experience

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Produk Detail:

  • Author : Michael Beasley
  • Publisher : Newnes
  • Pages : 256 pages
  • ISBN : 0124046940
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKPractical Web Analytics for User Experience

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience
  • Author : Michael Beasley
  • Publisher : Newnes
  • Release : 21 June 2013
GET THIS BOOKPractical Web Analytics for User Experience

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B

Quantifying the User Experience

Quantifying the User Experience
  • Author : Jeff Sauro,James R Lewis
  • Publisher : Elsevier
  • Release : 16 March 2012
GET THIS BOOKQuantifying the User Experience

Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations,

UX Research

UX Research
  • Author : Brad Nunnally,David Farkas
  • Publisher : "O'Reilly Media, Inc."
  • Release : 15 November 2016
GET THIS BOOKUX Research

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive

Measuring the User Experience

Measuring the User Experience
  • Author : William Albert,Thomas Tullis
  • Publisher : Newnes
  • Release : 23 May 2013
GET THIS BOOKMeasuring the User Experience

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second

Practical UX Design

Practical UX Design
  • Author : Scott Faranello
  • Publisher : Packt Publishing Ltd
  • Release : 28 April 2016
GET THIS BOOKPractical UX Design

A foundational yet practical approach to UX that delivers more creative, collaborative, holistic, and mature design solutions, regardless of your background or experience About This Book Improve your UX design awareness and skills Gain greater confidence to know when you have delivered a “good” UX design Learn by example using a book designed by a UX mind for a UX mind Who This Book Is For This book is written for the beginner as well as the experienced UX practitioner,

Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics
  • Author : Brian Clifton
  • Publisher : John Wiley and Sons
  • Release : 22 April 2010
GET THIS BOOKAdvanced Web Metrics with Google Analytics

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness

Communicating the User Experience

Communicating the User Experience
  • Author : Richard Caddick,Steve Cable
  • Publisher : John Wiley & Sons
  • Release : 24 August 2011
GET THIS BOOKCommunicating the User Experience

A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provides practical guidance on this growing field and shares valuable UX advice that you can put into practice immediately on your own projects. The authors examine why UX is gaining so much interest from web designers, graduates, and career changers and looks at the new

Researching UX: Analytics

Researching UX: Analytics
  • Author : Luke Hay
  • Publisher : SitePoint
  • Release : 10 January 2017
GET THIS BOOKResearching UX: Analytics

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed

Understanding User-Web Interactions Via Web Analytics

Understanding User-Web Interactions Via Web Analytics
  • Author : Bernard J. Jansen
  • Publisher : Morgan & Claypool Publishers
  • Release : 17 September 2021
GET THIS BOOKUnderstanding User-Web Interactions Via Web Analytics

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism

Usability Matters

Usability Matters
  • Author : Matt Lacey
  • Publisher : Simon and Schuster
  • Release : 22 July 2018
GET THIS BOOKUsability Matters

Summary Usability Matters: Mobile-first UX for developers and other accidental designers gives you practical advice and guidance on how to create attractive, elegant, and useful user interfaces for native and web-based mobile apps. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Just because a mobile app works doesn't mean real people are going to like it. Usability matters! Most mobile developers wind up being part-time designers, and

The UX Book

The UX Book
  • Author : Rex Hartson,Pardha S. Pyla
  • Publisher : Elsevier
  • Release : 25 January 2012
GET THIS BOOKThe UX Book

The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an

Benchmarking the User Experience

Benchmarking the User Experience
  • Author : Jeff Sauro
  • Publisher : Measuringu Press
  • Release : 25 June 2018
GET THIS BOOKBenchmarking the User Experience

"This is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just anything people use. This book is for UX researchers, designers, product owners, or anyone that has a vested interest in improving experience of websites and products"--Introduction.

UX Strategy

UX Strategy
  • Author : Jaime Levy
  • Publisher : "O'Reilly Media, Inc."
  • Release : 20 May 2015
GET THIS BOOKUX Strategy

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right

Eye Tracking the User Experience

Eye Tracking the User Experience
  • Author : Aga Bojko
  • Publisher : Rosenfeld Media
  • Release : 15 November 2013
GET THIS BOOKEye Tracking the User Experience

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.