Principles of Marketing

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Produk Detail:

  • Author : John F. Tanner, Jr.
  • Publisher : Ingram
  • Pages : 123 pages
  • ISBN : 9781936126293
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKPrinciples of Marketing

Principles of Marketing

Principles of Marketing
  • Author : Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Michael Volkov,Philip Kotler
  • Publisher : Unknown Publisher
  • Release : 12 August 2022
GET THIS BOOKPrinciples of Marketing

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with

Organizational Behavior

Organizational Behavior
  • Author : Christopher P. Neck,Jeffery D. Houghton,Emma L. Murray
  • Publisher : SAGE Publications
  • Release : 29 November 2018
GET THIS BOOKOrganizational Behavior

Why does organizational behavior matter—isn’t it just common sense? Organizational Behavior: A Skill-Building Approach helps students answer this question by providing insight into OB concepts and processes through an interactive skill-building approach. Translating the latest research into practical applications, authors Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray unpack how managers can develop essential skills to unleash the potential of their employees. The text examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation,

Principles of marketing

Principles of marketing
  • Author : CRISTINA CALVO PORRAL ,JOHN L. STANTON
  • Publisher : ESIC Editorial
  • Release : 08 March 2017
GET THIS BOOKPrinciples of marketing

Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company’s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every

Principles of Marketing

Principles of Marketing
  • Author : Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo
  • Publisher : Bloomsbury Publishing
  • Release : 19 November 2013
GET THIS BOOKPrinciples of Marketing

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a

This Is Marketing

This Is Marketing
  • Author : Seth Godin
  • Publisher : Penguin
  • Release : 13 November 2018
GET THIS BOOKThis Is Marketing

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core

Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age
  • Author : Tracy L. Tuten
  • Publisher : SAGE
  • Release : 06 December 2019
GET THIS BOOKPrinciples of Marketing for a Digital Age

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style.

Principles of Marketing Engineering, 2nd Edition

Principles of Marketing Engineering, 2nd Edition
  • Author : Gary L. Lilien,Arvind Rangaswamy,Arnaud De Bruyn
  • Publisher : DecisionPro
  • Release : 12 August 2022
GET THIS BOOKPrinciples of Marketing Engineering, 2nd Edition

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to

Principles of Marketing

Principles of Marketing
  • Author : Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Philip Kotler
  • Publisher : Unknown Publisher
  • Release : 01 October 2014
GET THIS BOOKPrinciples of Marketing

Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value-creating and capturing it-drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in