Auditing Social Media

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.

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  • Author : Peter R. Scott
  • Publisher : John Wiley & Sons
  • Pages : 208 pages
  • ISBN : 9781118063712
  • Rating : 1/5 from 1 reviews
CLICK HERE TO GET THIS BOOKAuditing Social Media

Auditing Social Media

Auditing Social Media
  • Author : Peter R. Scott,J. Mike Jacka
  • Publisher : John Wiley & Sons
  • Release : 25 February 2011
GET THIS BOOKAuditing Social Media

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you

Social Media Audit

Social Media Audit
  • Author : Urs E. Gattiker
  • Publisher : Springer Science & Business Media
  • Release : 28 October 2012
GET THIS BOOKSocial Media Audit

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the

Social Media Audits

Social Media Audits
  • Author : Urs E Gattiker
  • Publisher : Chandos Publishing
  • Release : 31 October 2013
GET THIS BOOKSocial Media Audits

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts

Social Media Strategy

Social Media Strategy
  • Author : Keith A. Quesenberry
  • Publisher : Rowman & Littlefield Publishers
  • Release : 01 September 2020
GET THIS BOOKSocial Media Strategy

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Social Audit Regulation

Social Audit Regulation
  • Author : Mia Mahmudur Rahim,Samuel O. Idowu
  • Publisher : Springer
  • Release : 11 May 2015
GET THIS BOOKSocial Audit Regulation

This book takes the concept of social audit and lifts it beyond the role of functioning largely as a management tool. The book proposes a system in which social audit is regulated so as to provide a mechanism for effectively promoting corporate accountability in society. Taking this as its theme, this book provides both a conceptual explanation of the developmental perspectives of social audit regulation and empirical evidence of the impact of social audit practice from different parts of the

Social Media and the New Academic Environment: Pedagogical Challenges

Social Media and the New Academic Environment: Pedagogical Challenges
  • Author : P?tru?, Bogdan
  • Publisher : IGI Global
  • Release : 31 January 2013
GET THIS BOOKSocial Media and the New Academic Environment: Pedagogical Challenges

As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book

Small Business Smarts: Building Buzz with Social Media

Small Business Smarts: Building Buzz with Social Media
  • Author : Steve O'Leary,Kim Sheehan,Sterling Lentz
  • Publisher : ABC-CLIO
  • Release : 14 June 2011
GET THIS BOOKSmall Business Smarts: Building Buzz with Social Media

This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. • Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now • An evaluation tool and example spreadsheets for conducting a social media audit • Call-outs that show how different types of businesses can implement various marketing ideas • Action-item tips that can be used in online messaging today

Social Media

Social Media
  • Author : Regina Luttrell
  • Publisher : Rowman & Littlefield
  • Release : 13 July 2021
GET THIS BOOKSocial Media

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media gives students a comprehensive understanding of the principles behind social media, allowing them to manage social media platforms, including TikTok and Clubhouse, and succeed in the changing field of public relations.

Social Media Success for Every Brand

Social Media Success for Every Brand
  • Author : Claire Diaz-Ortiz
  • Publisher : HarperCollins Leadership
  • Release : 22 October 2019
GET THIS BOOKSocial Media Success for Every Brand

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. In Social Media Success for

Organizational Network Analysis

Organizational Network Analysis
  • Author : Anna Ujwary-Gil
  • Publisher : Routledge
  • Release : 03 December 2019
GET THIS BOOKOrganizational Network Analysis

The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations and associations from the network perspective. This book undertakes a critically important problem of management sciences, poorly recognized in literature although determining the current and future competitiveness of enterprises, sectors and economies. The author notes the need to introduce a theoretical input, which is manifested by the meta-model. An expression of this treatment is the inclusion of the network as

Social Media for Strategic Communication

Social Media for Strategic Communication
  • Author : Karen Freberg
  • Publisher : SAGE Publications
  • Release : 13 July 2018
GET THIS BOOKSocial Media for Strategic Communication

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives

Maximize Your Social

Maximize Your Social
  • Author : Neal Schaffer
  • Publisher : John Wiley & Sons
  • Release : 06 September 2013
GET THIS BOOKMaximize Your Social

Create and maintain a successful social media strategy foryour business Today, a large number of companies still don't have a strategicapproach to social media. Others fail to calculate how effectivethey are at social media, one of the critical components ofimplementing any social media strategy. When companies startspending time and money on their social media efforts, they need tocreate an internal plan that everyone can understand. MaximizeYour Social offers a clear vision of what businesses need to doto create—and execute

Audit Analytics

Audit Analytics
  • Author : J. Christopher Westland
  • Publisher : Springer Nature
  • Release : 20 November 2020
GET THIS BOOKAudit Analytics

Today, information technology plays a pivotal role in financial control and audit: most financial data is now digitally recorded and dispersed among servers, clouds and networks over which the audited firm has no control. Additionally, a firm’s data—particularly in the case of finance, software, insurance and biotech firms— comprises most of the audited value of the firm. Financial audits are critical mechanisms for ensuring the integrity of information systems and the reporting of organizational finances. They help avoid

Audit Studies: Behind the Scenes with Theory, Method, and Nuance

Audit Studies: Behind the Scenes with Theory, Method, and Nuance
  • Author : S. Michael Gaddis
  • Publisher : Springer
  • Release : 20 February 2018
GET THIS BOOKAudit Studies: Behind the Scenes with Theory, Method, and Nuance

This book offers practical instruction on the use of audit studies in the social sciences. It features essays from sociologists, economists, and other experts who have employed this powerful and flexible tool. Readers will learn how to implement an audit study to examine a variety of questions in their own research. The essays first discuss situations where audit studies are the most effective. These tools allow researchers to make strong causal claims and explore questions that are often difficult to

Portfolio Building Activities in Social Media

Portfolio Building Activities in Social Media
  • Author : Karen Freberg
  • Publisher : SAGE Publications
  • Release : 23 August 2021
GET THIS BOOKPortfolio Building Activities in Social Media

Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these