Social Media Audit

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

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  • Author : Urs E. Gattiker
  • Publisher : Springer Science & Business Media
  • Pages : 106 pages
  • ISBN : 1461436036
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKSocial Media Audit

Social Media Audit

Social Media Audit
  • Author : Urs E. Gattiker
  • Publisher : Springer Science & Business Media
  • Release : 28 October 2012
GET THIS BOOKSocial Media Audit

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the

Social Media Strategy

Social Media Strategy
  • Author : Keith A. Quesenberry
  • Publisher : Rowman & Littlefield Publishers
  • Release : 01 September 2020
GET THIS BOOKSocial Media Strategy

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Organizational Network Analysis

Organizational Network Analysis
  • Author : Anna Ujwary-Gil
  • Publisher : Routledge
  • Release : 03 December 2019
GET THIS BOOKOrganizational Network Analysis

The integrated meta-model for organizational resource audit is a consistent and comprehensive instrument for auditing intangible resources and their relations and associations from the network perspective. This book undertakes a critically important problem of management sciences, poorly recognized in literature although determining the current and future competitiveness of enterprises, sectors and economies. The author notes the need to introduce a theoretical input, which is manifested by the meta-model. An expression of this treatment is the inclusion of the network as

Social Media Audits

Social Media Audits
  • Author : Urs E Gattiker
  • Publisher : Chandos Publishing
  • Release : 31 October 2013
GET THIS BOOKSocial Media Audits

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts

Auditing Social Media

Auditing Social Media
  • Author : Peter R. Scott,J. Mike Jacka
  • Publisher : John Wiley & Sons
  • Release : 25 February 2011
GET THIS BOOKAuditing Social Media

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you

Social Media for Strategic Communication

Social Media for Strategic Communication
  • Author : Karen Freberg
  • Publisher : SAGE Publications
  • Release : 13 July 2018
GET THIS BOOKSocial Media for Strategic Communication

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives

How to Measure Social Media

How to Measure Social Media
  • Author : Nichole Kelly
  • Publisher : Que Publishing
  • Release : 10 October 2012
GET THIS BOOKHow to Measure Social Media

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll be gone so fast you won’t know what hit you. You know damn well what your boss cares about: Sales Volume. Costs. Revenue. This book will help you measure all that: credibly, accurately,

External Quality Audit

External Quality Audit
  • Author : Mahsood Shah,Chenicheri Sid Nair
  • Publisher : Elsevier
  • Release : 14 March 2013
GET THIS BOOKExternal Quality Audit

Whilst external quality audits have been in place for more than a decade in some countries, limited research exists on the extent to which such audits have been effective in improving systems and processes for quality assurance in higher education institutions, and the extent to which such audits have improved academic standards, outcomes and student experience. External Quality Audit looks at the experience of countries where external quality audits have been established by governments, and provides analyses of their effectiveness

Loss Control Auditing

Loss Control Auditing
  • Author : E. Scott Dunlap
  • Publisher : CRC Press
  • Release : 19 April 2016
GET THIS BOOKLoss Control Auditing

As a critical function in monitoring workplace safety, loss control auditing provides an organizational assessment of safety program performance in relation to regulatory requirements and company policies. Principles of quality management dictate that measurement of an activity receives organizational attention and provides an excellent tool for communicating performance to management. A comprehensive audit, rather than individual metrics such as injury rate, helps to determine which aspects of a safety program are functioning well and which ones have room for improvement.

Facebook Marketing All-in-One For Dummies

Facebook Marketing All-in-One For Dummies
  • Author : Amy Porterfield,Phyllis Khare,Andrea Vahl
  • Publisher : John Wiley & Sons
  • Release : 05 December 2012
GET THIS BOOKFacebook Marketing All-in-One For Dummies

Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques,

The Forecaster Method

The Forecaster Method
  • Author : John Lincoln
  • Publisher : Unknown Publisher
  • Release : 19 July 2019
GET THIS BOOKThe Forecaster Method

Never Waste Another Digital Marketing Dollar Again (While Growing Your Business Faster Than Ever)! The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. What You Will Learn: - Bring dollars online from traditional media with confidence!- Accurately forecast and scale your digital marketing- Establish goals and hit them while reducing costs- Establish executive-level reporting and Key Performance Indicators (KPIs)- Set the right overall marketing budget based on a real model- Find

Digital Marketing Analytics

Digital Marketing Analytics
  • Author : Chuck Hemann,Ken Burbary
  • Publisher : Que Publishing
  • Release : 10 April 2013
GET THIS BOOKDigital Marketing Analytics

Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the

Auditing Organizational Communication

Auditing Organizational Communication
  • Author : Owen Hargie,Dennis Tourish
  • Publisher : Routledge
  • Release : 19 March 2009
GET THIS BOOKAuditing Organizational Communication

Auditing Organizational Communication is a thoroughly revised and updated new edition of the successful Handbook of Communication Audits for Organizations, which has established itself as a core text in the field of organizational communication. Research studies consistently show the importance of effective communication for business success. They also underscore the necessity for organizations to put in place validated techniques to enable them to systematically measure and monitor their communications. This Handbook equips readers with the vital analytic tools required to

Social Audit Regulation

Social Audit Regulation
  • Author : Mia Mahmudur Rahim,Samuel O. Idowu
  • Publisher : Springer
  • Release : 11 May 2015
GET THIS BOOKSocial Audit Regulation

This book takes the concept of social audit and lifts it beyond the role of functioning largely as a management tool. The book proposes a system in which social audit is regulated so as to provide a mechanism for effectively promoting corporate accountability in society. Taking this as its theme, this book provides both a conceptual explanation of the developmental perspectives of social audit regulation and empirical evidence of the impact of social audit practice from different parts of the

Brink's Modern Internal Auditing

Brink's Modern Internal Auditing
  • Author : Robert R. Moeller
  • Publisher : John Wiley & Sons
  • Release : 15 April 2009
GET THIS BOOKBrink's Modern Internal Auditing

Today's internal auditor is responsible for creating higher standards of professional conduct and for greater protection against inefficiency, misconduct, illegal activity, and fraud. Now completely revised and updated, Brink's Modern Internal Auditing, Seventh Edition is a comprehensive resource and reference book on the changing world of internal auditing, including new coverage of the role of the auditor and internal control. An invaluable resource for both the new and seasoned internal auditor, the Seventh Edition provides auditors with the body of