Social Media Marketing

• Author : Dave Evans
• Publisher : John Wiley & Sons
• Release : 14 September 2010

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to

• Author : Alan B. Albarran
• Publisher : Routledge
• Release : 21 January 2021

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media

• Author : Eric Anderson
• Publisher : Springer Science & Business Media
• Release : 24 July 2010

Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid following among m- keters has also produced a sea of confusion. Lacking any durable framework for understanding how, why, and on what terms the consumer relationship has changed under social media, marketers pursue new venues for their newness alone – with decidedly mixed results. This book finds a theoretical framework for social media marketing in the science of game

• Author : Peter R. Scott,J. Mike Jacka
• Publisher : John Wiley & Sons
• Release : 25 February 2011

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you

• Author : Jason Falls,Erik Deckers
• Publisher : Que Publishing
• Release : 11 August 2011

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can.

• Author : Deltina Hay
• Publisher : Dalton Publishing
• Release : 21 January 2021

Book & CD. It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.

• Author : Lee Simon
• Publisher : Xlibris Corporation
• Release : 22 December 2010

Keep your kid(s) out of danger! Pre-teens, teens, and young adults are growing up immersed in a bunch of electronic social media. Some are quite benign, but many are a grave social danger to the young people. Sure, it’s true that kids have always hung out and gossiped and made fun of each other and flirted and bullied other kids. What is new, with the advent of electronic social media, is the ease and quantity of access to

• Author : Lei Tang,Huan Liu
• Publisher : Morgan & Claypool Publishers
• Release : 21 January 2021

The past decade has witnessed the emergence of participatory Web and social media, bringing people together in many creative ways. Millions of users are playing, tagging, working, and socializing online, demonstrating new forms of collaboration, communication, and intelligence that were hardly imaginable just a short time ago. Social media also helps reshape business models, sway opinions and emotions, and opens up numerous possibilities to study human interaction and collective behavior in an unparalleled scale. This lecture, from a data mining

• Author : Anonim
• Publisher : Phibble Media
• Release : 21 January 2021

• Author : Steven C.H. Hoi,Jiebo Luo,Susanne Boll,Dong Xu,Rong Jin,Irwin King
• Publisher : Springer Science & Business Media
• Release : 22 March 2011

This timely text/reference presents the latest advances in various aspects of social media modeling and social media computing research. Gathering together superb research from a range of established international conferences and workshops, the editors coherently organize and present each of the topics in relation to the basic principles and practices of social media modeling and computing. Individual chapters can be also be used as self-contained references on the material covered. Topics and features: presents contributions from an international selection

• Author : Stephen Wilson
• Publisher : Sell Photos on IStockphoto
• Release : 15 December 2010

How to use social media marketing to make your business more profitable and measure your results. Find your best customers in your market through this easy to follow, step by step process.

• Author : Hollie Clere
• Publisher : Clere Communications
• Release : 01 May 2010

Guide to help Telecommunications companies sift through the grey and become successful in Social Media.

• Author : Jamie Turner,Reshma Shah
• Publisher : FT Press
• Release : 20 September 2010

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of

• Author : Laura A. Wankel,Charles Wankel
• Publisher : Emerald Group Publishing
• Release : 18 January 2011

New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE.

• Author : Regina Luttrell
• Publisher : Rowman & Littlefield
• Release : 19 August 2016

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and