Social Media ROI

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Produk Detail:

  • Author : Olivier Blanchard
  • Publisher : Pearson Education
  • Pages : 350 pages
  • ISBN : 9780132678025
  • Rating : 5/5 from 1 reviews
CLICK HERE TO GET THIS BOOKSocial Media ROI

Social Media ROI

Social Media ROI
  • Author : Olivier Blanchard
  • Publisher : Pearson Education
  • Release : 22 February 2011
GET THIS BOOKSocial Media ROI

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to

Social Media and the Contemporary City

Social Media and the Contemporary City
  • Author : Eric Sauda,Ginette Wessel,Alireza Karduni
  • Publisher : Routledge
  • Release : 25 November 2021
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The widespread adoption of smartphones has led to an explosion of mobile social media data, more than a billion messages per day that continuously track location, content, and time. Social Media in the Contemporary City focuses on the effects of social media on local communities and urban space in a variety of political and economic settings related to social activism, informal economic activity, public art, and global extremism. The book covers events ranging from Banksy art installations, mobile food trucks,

Social Media in Academia

Social Media in Academia
  • Author : George Veletsianos
  • Publisher : Routledge
  • Release : 08 January 2016
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Social media and online social networks are expected to transform academia and the scholarly process. However, intense emotions permeate scholars’ online practices and an increasing number of academics are finding themselves in trouble in networked spaces. In reality, the evidence describing scholars’ experiences in online social networks and social media is fragmented. As a result, the ways that social media are used and experienced by scholars are not well understood. Social Media in Academia examines the day-to-day realities of social

Social Media

Social Media
  • Author : Regina Luttrell
  • Publisher : Rowman & Littlefield
  • Release : 19 August 2016
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Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers: – a thorough history of social media and pioneers of the field; – chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others; – discussions on appropriate use of social media in public relations, where the profession stands today and

Social Media Storms

Social Media Storms
  • Author : Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare
  • Publisher : Routledge
  • Release : 26 August 2021
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This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison

Social Media Communication

Social Media Communication
  • Author : Bu Zhong
  • Publisher : John Wiley & Sons
  • Release : 15 September 2021
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Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well

Social Media in Social Work Practice

Social Media in Social Work Practice
  • Author : Joanne Westwood
  • Publisher : SAGE
  • Release : 01 April 2019
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Should you respond to friend requests from service users? How can you be sure that your own online profile is secure? Do service users understand the global and permanent nature of social media posts? Mapped against UK regulatory bodies’ standards this book responds to new complex issues raised by social media. Joanne Westwood draws on evidence and contemporary examples from practice to contextualise developments in social media and outline how this has shaped social work practice in recent years. She

Social Media and the Transformation of Interaction in Society

Social Media and the Transformation of Interaction in Society
  • Author : Sahlin, John P.
  • Publisher : IGI Global
  • Release : 21 September 2015
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The availability of various technological platforms enables individuals to feel a deeper sense of connectivity and contribution to their social circles and the world around them. This growing dependence on social networking platforms has altered the ways in which society functions and communicates. Social Media and the Transformation of Interaction in Society is a definitive reference source for timely scholarly research evaluating the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses,

Disability and Social Media

Disability and Social Media
  • Author : Katie Ellis,Mike Kent
  • Publisher : Routledge
  • Release : 10 November 2016
GET THIS BOOKDisability and Social Media

Social media is popularly seen as an important media for people with disability in terms of communication, exchange and activism. These sites potentially increase both employment and leisure opportunities for one of the most traditionally isolated groups in society. However, the offline inaccessible environment has, to a certain degree, been replicated online and particularly in social networking sites. Social media is becoming an increasingly important part of our lives yet the impact on people with disabilities has gone largely unscrutinised.

How the World Changed Social Media

How the World Changed Social Media
  • Author : Daniel Miller,Elisabetta Costa,Nell Haynes,Tom McDonald,Razvan Nicolescu,Jolynna Sinanan,Juliano Spyer,Shriram Venkatraman,Xinyuan Wang
  • Publisher : UCL Press
  • Release : 29 February 2016
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is

Social Media, Parties, and Political Inequalities

Social Media, Parties, and Political Inequalities
  • Author : Kristof Jacobs,Niels Spierings
  • Publisher : Springer
  • Release : 05 January 2016
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This book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties. They present a general theory as well as an in-depth case study of the Netherlands and compare it to the US and European democracies. The authors show how and why social media's introduction leads to equalization for some and normalization for others. Additional to national politics, Jacobs

Social Media in Iran

Social Media in Iran
  • Author : David M. Faris,Babak Rahimi
  • Publisher : SUNY Press
  • Release : 20 November 2015
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First comprehensive account of how the Internet has impacted life in Iran. Social Media in Iran is the first book to tell the complex story of how and why the Iranian people—including women, homosexuals, dissidents, artists, and even state actors—use social media technology, and in doing so create a contentious environment wherein new identities and realities are constructed. Drawing together emerging and established scholars in communication, culture, and media studies, this volume considers the role of social media

Policing and Social Media

Policing and Social Media
  • Author : Christopher J. Schneider
  • Publisher : Unknown Publisher
  • Release : 01 April 2016
GET THIS BOOKPolicing and Social Media

This book illustrates the process by which social media and related changes in communication formats have affected the public face of policing and police work in Canada. Schneider argues that police use of social media has altered institutional public police practices in a manner that is consistent with the logic of social media platforms.

Predictive Technology in Social Media

Predictive Technology in Social Media
  • Author : Cristina Fernández-Rovira,Santiago Giraldo-Luque
  • Publisher : CRC Press
  • Release : 07 July 2022
GET THIS BOOKPredictive Technology in Social Media

Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as

Social Media Impacts on Conflict and Democracy

Social Media Impacts on Conflict and Democracy
  • Author : Lisa Schirch
  • Publisher : Routledge
  • Release : 27 April 2021
GET THIS BOOKSocial Media Impacts on Conflict and Democracy

Social media technology is having a dramatic impact on social and political dynamics around the world. The contributors to this book document and illustrate this "techtonic" shift on violent conflict and democratic processes. They present vivid examples and case studies from countries in Africa, South and Southeast Asia, Latin America as well as Northern Ireland. Each author maps an array of peacebuilding solutions to social media threats, including coordinated action by civil society, governments and tech companies to protect human