SPIN Selling

The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?” You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

Produk Detail:

  • Author : Neil Rackham
  • Publisher : McGraw-Hill Education
  • Pages : 216 pages
  • ISBN : 9780070511132
  • Rating : 4/5 from 3 reviews
CLICK HERE TO GET THIS BOOKSPIN Selling

SPIN Selling

SPIN Selling
  • Author : Neil Rackham
  • Publisher : McGraw-Hill Education
  • Release : 22 May 1988
GET THIS BOOKSPIN Selling

The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. In SPIN Selling, Rackham, who has advised leading companies such

SPIN® -Selling

SPIN® -Selling
  • Author : Neil Rackham
  • Publisher : Routledge
  • Release : 28 April 2020
GET THIS BOOKSPIN® -Selling

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
  • Author : Neil Rackham
  • Publisher : McGraw Hill Professional
  • Release : 22 June 1996
GET THIS BOOKThe SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case

The Challenger Sale

The Challenger Sale
  • Author : Matthew Dixon,Brent Adamson
  • Publisher : Penguin
  • Release : 10 November 2011
GET THIS BOOKThe Challenger Sale

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may

SUMMARY: Spin Selling: Situation.Problem.Implication.Need-Payoff: BY Neil Rackham | The MW Summary Guide

SUMMARY: Spin Selling: Situation.Problem.Implication.Need-Payoff: BY Neil Rackham | The MW Summary Guide
  • Author : The Mindset Warrior
  • Publisher : KP
  • Release : 02 March 2018
GET THIS BOOKSUMMARY: Spin Selling: Situation.Problem.Implication.Need-Payoff: BY Neil Rackham | The MW Summary Guide

An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer

Major Account Sales Strategy

Major Account Sales Strategy
  • Author : Neil Rackham
  • Publisher : McGraw Hill Professional
  • Release : 22 January 1989
GET THIS BOOKMajor Account Sales Strategy

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here

SUMMARY and CONCISE ANALYSIS of SPIN Selling: the Best-Validated Sales Method Available Today by Neil Rackham

SUMMARY and CONCISE ANALYSIS of SPIN Selling: the Best-Validated Sales Method Available Today by Neil Rackham
  • Author : AscentPrint
  • Publisher : Unknown Publisher
  • Release : 05 February 2021
GET THIS BOOKSUMMARY and CONCISE ANALYSIS of SPIN Selling: the Best-Validated Sales Method Available Today by Neil Rackham

Spin selling by Neil Rackham (1988) summary distills the author's 12 years of research and 35,000 sales calls into a coherent and applicable sales strategy that is guaranteed to bring success to any diligent salesperson. You'll learn why traditional sales methods are limited while exploring the benefits of the spin strategy when approaching small and large sales opportunities.DISCLAIMER!!!This book is a SUMMARY. It's meant to be a companion, not a replacement, to the original book. Please note that this summary is

SNAP Selling

SNAP Selling
  • Author : Jill Konrath
  • Publisher : Penguin
  • Release : 27 May 2010
GET THIS BOOKSNAP Selling

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles

10 Steps to Sales Success

10 Steps to Sales Success
  • Author : Tim Breithaupt
  • Publisher : Amacom Books
  • Release : 20 January 2022
GET THIS BOOK10 Steps to Sales Success

"Selling is a complex process. In order to succeed, sales professionals need to have not only a healthy self-esteem, but also a precise, proven system to get them confidently through each sales call. In Ten Steps to Sales Success, sales expert Tim Breithaupt both teaches and inspires -- providing a treasure-trove of practical tools and techniques designed to cover the entire selling process from A to Z. The book presents a complete methodology based on the author's Ten-Step Model of

Baseline Selling

Baseline Selling
  • Author : Dave Kurlan
  • Publisher : Dave Kurlan
  • Release : 01 November 2005
GET THIS BOOKBaseline Selling

Journeys of the World is proud to present its collection of beautiful Travel Photography books, with its first publication: "Journeys of Cinque Terre". This book features a wide variety of photography from all 5 villages, which make up this world renowned and protected area in North Western Italy (Cinque Terre). Regardless of how many countries you plan on visiting or have visited, it's very likely that you will encounter the vast majority of what is featured in our publication when visiting

Smarter Selling

Smarter Selling
  • Author : David Lambert,Keith Dugdale
  • Publisher : Pearson UK
  • Release : 26 September 2012
GET THIS BOOKSmarter Selling

This book shows readers the smarter way to sell -by building trusted consultative relationships with their customers. Whatever you are selling, this book will help you do it better, and feel better about doing it. By switching your focus from the hard sell to building more trust and adding more value, you will end up not just with more satisfied customers, but with more sales as well.

Insight Selling

Insight Selling
  • Author : Mike Schultz,John E. Doerr
  • Publisher : John Wiley & Sons
  • Release : 30 April 2014
GET THIS BOOKInsight Selling

What do winners of major sales do differently than the sellerswho almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors andworld-renowned sales experts, set out to find the answer. Theystudied more than 700 business-to-business purchases made by buyerswho represented a total of $3.1 billion in annual purchasing power.When they compared the winners to the second-place finishers, theyfound surprising results. Not only do sales winners sell differently, they sellradically differently, than the second-place finishers. In recent

Secrets of Question-Based Selling

Secrets of Question-Based Selling
  • Author : Thomas Freese
  • Publisher : Sourcebooks, Inc.
  • Release : 05 November 2013
GET THIS BOOKSecrets of Question-Based Selling

"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great

Objections

Objections
  • Author : Jeb Blount
  • Publisher : John Wiley & Sons
  • Release : 13 June 2018
GET THIS BOOKObjections

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don’t care or consider: Who you are What you sell How you sell If