Strategic Marketing Decision Making within Japanese and South Korean Companies

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

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  • Author : Yang-Im Lee
  • Publisher : Elsevier
  • Pages : 364 pages
  • ISBN : 1780632509
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKStrategic Marketing Decision Making within Japanese and South Korean Companies

Strategic Marketing Decision-Making within Japanese and South Korean Companies

Strategic Marketing Decision-Making within Japanese and South Korean Companies
  • Author : Yang-Im Lee,Peter Trim
  • Publisher : Elsevier
  • Release : 30 November 2008
GET THIS BOOKStrategic Marketing Decision-Making within Japanese and South Korean Companies

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and

Big Data, Databases and "Ownership" Rights in the Cloud

Big Data, Databases and
  • Author : Marcelo Corrales Compagnucci
  • Publisher : Springer Nature
  • Release : 02 November 2019
GET THIS BOOKBig Data, Databases and "Ownership" Rights in the Cloud

Two of the most important developments of this new century are the emergence of cloud computing and big data. However, the uncertainties surrounding the failure of cloud service providers to clearly assert ownership rights over data and databases during cloud computing transactions and big data services have been perceived as imposing legal risks and transaction costs. This lack of clear ownership rights is also seen as slowing down the capacity of the Internet market to thrive. Click-through agreements drafted on

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management
  • Author : Rajagopal, Dr.
  • Publisher : IGI Global
  • Release : 30 April 2012
GET THIS BOOKSystems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed.

The Butterfly Effect in Competitive Markets

The Butterfly Effect in Competitive Markets
  • Author : . Rajagopal
  • Publisher : Springer
  • Release : 04 March 2015
GET THIS BOOKThe Butterfly Effect in Competitive Markets

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

International Marketing

International Marketing
  • Author : Daniel W. Baack,Eric G. Harris,Donald Baack
  • Publisher : SAGE
  • Release : 22 January 2022
GET THIS BOOKInternational Marketing

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly

Basic Strategy in Context

Basic Strategy in Context
  • Author : Neil Thomson,Charles Baden-Fuller
  • Publisher : John Wiley & Sons
  • Release : 08 June 2010
GET THIS BOOKBasic Strategy in Context

Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis on reality is cemented by the book’s treatment of diversity as being the norm highlighted through European business cases from different countries. Giving example answers and links from case

Managing Cultural Diversity in Asia

Managing Cultural Diversity in Asia
  • Author : Jawad Syed,Mustafa F. Èzbilgin
  • Publisher : Edward Elgar Publishing
  • Release : 01 January 2010
GET THIS BOOKManaging Cultural Diversity in Asia

This Companion provides an authoritative overview of how cultural diversity is managed in Asia. Although the Asian context appears at first sight to be irreconcilably divergent in terms of diversity management approaches, the contributing authors seek to explore thematic and geographical demarcations of the notions of cultural diversity and equality at work. Managing Cultural Diversity in Asia not only examines cultural diversity management in a particular geography but also makes a distinct contribution to the wider theory of managing diversity

Business Policy and Strategic Management

Business Policy and Strategic Management
  • Author : Senthilkumar S./ Durai, Marutha M./ Sharmila A. & Poornima J.
  • Publisher : S. Chand Publishing
  • Release : 22 January 2022
GET THIS BOOKBusiness Policy and Strategic Management

Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Strategic Planning 102 – 120 6. The Strategy Hierarchy Or Level Of Strategy 121 – 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 – 270 8. Strategic Change, Decision Making And Formulation 271 – 315 9. Strategic Control And Evaluation 316 – 343 10. Strategy Implementation 344 – 406

Cases in Competitive Strategy

Cases in Competitive Strategy
  • Author : Michael E. Porter
  • Publisher : Simon and Schuster
  • Release : 22 January 1983
GET THIS BOOKCases in Competitive Strategy

Though the cases in Cases in Competitive Strategy may be informative when studied on their own, they are designed to be read and analyzed in combination with the companion volume, Competitive Strategy. The conceptual materials and the cases are designed to reinforce each other, showing the connection between the theory and the practice of competitive strategy formulation.

Product-Country Images

Product-Country Images
  • Author : Nicolas Papadopoulos,Louise A Heslop
  • Publisher : Routledge
  • Release : 01 May 2014
GET THIS BOOKProduct-Country Images

This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and international market strategy. Thousands of companies use country identifiers as part of their international marketing strategy and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers’and buyers’decisions. The time is ripe for

The Strategy for Korea's Economic Success

The Strategy for Korea's Economic Success
  • Author : Hwy-Chang Moon
  • Publisher : Oxford University Press
  • Release : 01 April 2016
GET THIS BOOKThe Strategy for Korea's Economic Success

Korea's economic success has inspired numerous studies and research projects in past decades. Despite good efforts to analyze the strategy of Korea, earlier studies have not been able to comprehensively and systematically explain the country's "miraculous" growth. After thorough analysis of these earlier studies, a new model has been developed by showing that a country or firm does not have to be more innovative or possess more resources to have a competitive advantage over others. In The Strategy for Korea's

Technology and Productivity

Technology and Productivity
  • Author : Youngil Lim
  • Publisher : MIT Press
  • Release : 22 January 1999
GET THIS BOOKTechnology and Productivity

Explores the process by which the poverty-stricken agrarian economy of South Korea was transformed during the 1970s to the 1990s, into a semi-industrial urban economy. The text discusses neoclassical views of South Korean experience and speculates on South Korea's technological future.

Marketing Management, 6th Edition

Marketing Management, 6th Edition
  • Author : Rajan Saxena
  • Publisher : McGraw-Hill Education
  • Release : 18 November 2019
GET THIS BOOKMarketing Management, 6th Edition

Marketing Management is designed to cater to syllabi requirements of courses on marketing. Steeped in the core concepts of marketing, the text nonetheless incorporates the latest trends in marketing and showcases many of the path breaking efforts by marketers in recent past. This thoroughly revised 6th edition includes discussion on most widely discussed topics in the subject in recent past. Alongside, the text captures the core concepts comprehensively and follows an application-based approach. Salient Features: • New cases on leading new