Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Produk Detail:

  • Author : Nedelea, Alexandru-Mircea
  • Publisher : IGI Global
  • Pages : 326 pages
  • ISBN : 1466697628
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKStrategic Tools and Methods for Promoting Hospitality and Tourism Services

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Strategic Tools and Methods for Promoting Hospitality and Tourism Services
  • Author : Nedelea, Alexandru-Mircea
  • Publisher : IGI Global
  • Release : 07 January 2016
GET THIS BOOKStrategic Tools and Methods for Promoting Hospitality and Tourism Services

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies

Strategies for Promoting Sustainable Hospitality and Tourism Services

Strategies for Promoting Sustainable Hospitality and Tourism Services
  • Author : Korstanje, Maximiliano Emanuel,George, Babu,Nedelea, Alexandru-Mircea
  • Publisher : IGI Global
  • Release : 26 June 2020
GET THIS BOOKStrategies for Promoting Sustainable Hospitality and Tourism Services

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Strategic Place Branding Methodologies and Theory for Tourist Attraction
  • Author : Bayraktar, Ahmet,Uslay, Can
  • Publisher : IGI Global
  • Release : 15 August 2016
GET THIS BOOKStrategic Place Branding Methodologies and Theory for Tourist Attraction

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world,

Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities

Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities
  • Author : Paraskou, Anastasia,George, Babu P.
  • Publisher : IGI Global
  • Release : 30 November 2017
GET THIS BOOKLegal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities

Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction. Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities is a pivotal resource that examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, medical ethical issues, and safety precautions, this is an ideal reference source

Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications

Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 07 February 2020
GET THIS BOOKForeign Direct Investments: Concepts, Methodologies, Tools, and Applications

Globalization, accelerated by information technologies, has increased the speed of business transactions and has reduced the distances between international businesses. This growth has transformed the realm of foreign investment in countries around the world, calling for a methodological approach to planning feasible capital investment proposals in general and foreign direct investment projects. Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the importance of global stocks to economic structures and explores the effects that

Transcontinental Strategies for Industrial Development and Economic Growth

Transcontinental Strategies for Industrial Development and Economic Growth
  • Author : Christiansen, Bryan,Koc, Gulsah
  • Publisher : IGI Global
  • Release : 03 March 2017
GET THIS BOOKTranscontinental Strategies for Industrial Development and Economic Growth

In contemporary society, it is vital for countries to consistently seek new ways to provide stable growth for their increasing populations. As such, it is important to stay on top of the most current strategies and trends that promote strong industrial and economic development. Transcontinental Strategies for Industrial Development and Economic Growth provides a comprehensive examination of the latest strategies and techniques for growing and maintaining an economically-sound community. Highlighting innovative research on relevant topics such as budget preparation processes,

Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities

Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities
  • Author : Handayani, Bintang,Seraphin, Hugues,Korstanje, Maximiliano E.
  • Publisher : IGI Global
  • Release : 12 April 2019
GET THIS BOOKSpecial Interest Tourism in Southeast Asia: Emerging Research and Opportunities

As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying this type of tourism in Southeast Asia, the role of emotions, experiences, and place attachment becomes a driving factor for tourists. Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities critically discusses the challenges associated

Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities

Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities
  • Author : McDonald, J. Scott,Bennett Jr., John R.,Merwin, Keith A.,Merwin Jr., Gerald A.
  • Publisher : IGI Global
  • Release : 14 June 2019
GET THIS BOOKCultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities

Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of

Tourism and Opportunities for Economic Development in Asia

Tourism and Opportunities for Economic Development in Asia
  • Author : Ordó?ez de Pablos, Patricia,Aung, Zeyar Myo
  • Publisher : IGI Global
  • Release : 25 January 2017
GET THIS BOOKTourism and Opportunities for Economic Development in Asia

The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise. Tourism and Opportunities for Economic Development in Asia is a key resource on the priorities, challenges, and strategies in the globalized economy of the Asian tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this publication is

Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations

Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations
  • Author : Dhiman, Mohinder Chand
  • Publisher : IGI Global
  • Release : 06 September 2016
GET THIS BOOKOpportunities and Challenges for Tourism and Hospitality in the BRIC Nations

The stability and wealth of a nation’s economy is dependent upon the success of various industrial sectors. The tourism industry has experienced massive growth in recent years, creating more jobs and becoming a source of foreign exchange. Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations is a pivotal reference source for the latest scholarly research on the recent developments and contemporary issues within the services sector, highlighting cross-cultural implications as well as societal impacts of hospitality

Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry

Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry
  • Author : Vasant, Pandian,M., Kalaivanthan
  • Publisher : IGI Global
  • Release : 31 October 2016
GET THIS BOOKHandbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry

The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry. The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and

Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications

Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 10 February 2017
GET THIS BOOKOrganizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications

The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation,

Destination Management and Marketing: Breakthroughs in Research and Practice

Destination Management and Marketing: Breakthroughs in Research and Practice
  • Author : Management Association, Information Resources
  • Publisher : IGI Global
  • Release : 06 March 2020
GET THIS BOOKDestination Management and Marketing: Breakthroughs in Research and Practice

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools

Corporate Social Responsibility in the Hospitality and Tourism Industry

Corporate Social Responsibility in the Hospitality and Tourism Industry
  • Author : Guliani, Lipika Kaur
  • Publisher : IGI Global
  • Release : 04 March 2016
GET THIS BOOKCorporate Social Responsibility in the Hospitality and Tourism Industry

Increased tourism benefits local economies by creating more revenue and employment options as interest in the location grows. However, as the hospitality and travel industry continues to grow and adapt, it becomes imperative that they implement socially responsible procedures. Corporate Social Responsibility in the Hospitality and Tourism Industry discusses issues and challenges faced by organizations implementing responsible business practices within the travel, hotel, leisure and hospitality industries. Featuring best practices and theoretical concepts on the support of local economies, ethical

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
  • Author : Rozenes, Shai,Cohen, Yuval
  • Publisher : IGI Global
  • Release : 06 January 2017
GET THIS BOOKHandbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory,