Switch

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Produk Detail:

  • Author : Chip Heath
  • Publisher : Currency
  • Pages : 320 pages
  • ISBN : 030759016X
  • Rating : 4/5 from 45 reviews
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Switch

Switch
  • Author : Chip Heath,Dan Heath
  • Publisher : Currency
  • Release : 16 February 2010
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind

The Switch

The Switch
  • Author : Beth O'Leary
  • Publisher : Flatiron Books
  • Release : 18 August 2020
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A grandmother and granddaughter swap lives in The Switch, a charming, romantic novel by Beth O’Leary, who has been hailed as “the new Jojo Moyes” (Cosmopolitan UK)... When overachiever Leena Cotton is ordered to take a two-month sabbatical after blowing a big presentation at work, she escapes to her grandmother Eileen's house for some long-overdue rest. Eileen is newly single and about to turn eighty. She'd like a second chance at love, but her tiny Yorkshire village doesn't offer

The Switch

The Switch
  • Author : James W. Clement
  • Publisher : Gallery Books
  • Release : 31 December 2019
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How can you lose dramatic weight, ease chronic conditions, and stay healthier longer? Flip the switch on your metabolism with intermittent fasting, protein cycling, and keto! Within each of us is an ancient mechanism that eliminates toxic materials, initiates fat burning, and protects cells from becoming dysfunctional—or turning cancerous. It’s called autophagy, and when it’s turned on, the complex operation not only can slow down the aging process, it can optimize biological function as a whole, helping

Laser-triggered Switch Study

Laser-triggered Switch Study
  • Author : Alexander Scott Gilmour
  • Publisher : Unknown Publisher
  • Release : 09 May 1966
GET THIS BOOKLaser-triggered Switch Study

The feasibility of developing a laser-triggered switch for use in line-type modulator service at a voltage holdoff level of 300KV and at a conduction current level of 1000 amperes is being investigated. To date, current peaks as high as 2000 amperes have been easily obtained. Using anode arcs (the laser-stimulated emitter at a positive potential with respect to the collector), a delay of approximately one microsecond occurs between the time when the laser illumination impinges on the emitter surface and the time

Bait and Switch

Bait and Switch
  • Author : Barbara Ehrenreich
  • Publisher : Metropolitan Books
  • Release : 25 July 2006
GET THIS BOOKBait and Switch

The bestselling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible résumé of a professional "in transition," she attempts to land a middle-class job—undergoing career coaching and personality testing, then

Switch

Switch
  • Author : A.S. King
  • Publisher : Penguin
  • Release : 11 May 2021
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A surreal and timely novel about the effects of isolation and what it means to be connected to the world from the Printz Award-winning author of Dig. Time has stopped. It's been June 23, 2020 for nearly a year as far as anyone can tell. Frantic adults demand teenagers focus on finding practical solutions to the worldwide crisis. Not everyone is on board though. Javelin-throwing prodigy Truda Becker is pretty sure her "Solution Time" class won't solve the world's problems, but she

Switch

Switch
  • Author : Ingrid Law
  • Publisher : Dial Books for Young Readers
  • Release : 09 May 2021
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"Companion to the Newbery Honor winner Savvy"--Jacket.

CCNP Routing and Switching SWITCH 300-115 Exam Prep Video LiveLessons

CCNP Routing and Switching SWITCH 300-115 Exam Prep Video LiveLessons
  • Author : Rohit Pardasani
  • Publisher : Unknown Publisher
  • Release : 09 May 2021
GET THIS BOOKCCNP Routing and Switching SWITCH 300-115 Exam Prep Video LiveLessons

CCNP Routing and Switching SWITCH 300-115 Exam Prep Video LiveLessons Duration More than 5 hours of video training Overview More than 5 hours of video training detailing common exam traps, pitfalls, and difficulties on the CCNP SWITCH 300-115 exam. The author also walks you through a series of sample exam questions so you can experience what it's like to take the test before you ever walk into the testing facility. Description CCNP Routing and Switching SWITCH 300-115 Exam Prep Video LiveLessons contains

The Switch

The Switch
  • Author : Chris Goodall
  • Publisher : Profile Books
  • Release : 07 July 2016
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How will the world be powered in ten years' time? Not by fossil fuels. Energy experts are all saying the same thing: solar photovoltaics (PV) is our future. Reports from universities, investment banks, international institutions and large investors agree. It's not about whether the switch from fossil fuels to solar power will happen, but when. Solar panels are being made that will last longer than ever hoped; investors are seeing the benefits of the long-term rewards provided by investing in

A Genetic Switch

A Genetic Switch
  • Author : Mark Ptashne
  • Publisher : CSHL Press
  • Release : 09 May 2021
GET THIS BOOKA Genetic Switch

This updated third edition focuses once again solely on phage, incorporating the most recent insights into gene expression in prokaryotes while retaining all the qualities of the original edition.