The Chinese Consumer Market

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

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  • Author : Lei Tang
  • Publisher : Elsevier
  • Pages : 250 pages
  • ISBN : 1780632207
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKThe Chinese Consumer Market

The Chinese Consumer Market

The Chinese Consumer Market
  • Author : Lei Tang
  • Publisher : Elsevier
  • Release : 29 April 2009
GET THIS BOOKThe Chinese Consumer Market

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market
  • Author : Yingjiao Xu,Ting Chi,Jin Su
  • Publisher : Springer
  • Release : 09 March 2018
GET THIS BOOKChinese Consumers and the Fashion Market

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional

Brand Competition and Consumer Preference of the Chinese Home Appliance Markets (2)

Brand Competition and Consumer Preference of the Chinese Home Appliance Markets (2)
  • Author : MIC Research Team
  • Publisher : 資策會產業情報研究所
  • Release : 01 August 2016
GET THIS BOOKBrand Competition and Consumer Preference of the Chinese Home Appliance Markets (2)

Using big data analytics, this research covers top Chinese home appliance brands, including electric fan, air purifier, and vacuum cleaner, with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in

The Globalization of Chinese Business

The Globalization of Chinese Business
  • Author : Robert Taylor
  • Publisher : Chandos Publishing
  • Release : 27 September 2014
GET THIS BOOKThe Globalization of Chinese Business

The main theme of the book is the globalisation of China’s markets and Chinese business management in the context of ongoing reform at home and the country’s growing global economic role. The Globalisation of Chinese Business includes contributions relating to a wide range of manufacturing and service sectors, encompassing such areas as foreign investment, state and private enterprise, human resource management, consumer culture and advertising, financial markets and healthcare. Following an introduction by the editor there are four

Greater China in the Global Market

Greater China in the Global Market
  • Author : Yigang Pan
  • Publisher : Psychology Press
  • Release : 20 January 2021
GET THIS BOOKGreater China in the Global Market

Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping

Consumer-Citizens of China

Consumer-Citizens of China
  • Author : Kelly Tian,Lily Dong
  • Publisher : Routledge
  • Release : 01 November 2010
GET THIS BOOKConsumer-Citizens of China

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese

The rising market for Western apparel enterprises in China

The rising market for Western apparel enterprises in China
  • Author : Dieu Linh Le
  • Publisher : GRIN Verlag
  • Release : 21 December 2016
GET THIS BOOKThe rising market for Western apparel enterprises in China

Bachelor Thesis from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,2, University of Applied Sciences Bremen, language: English, abstract: According to the Boston Consulting Group report of 2011, the Chinese apparel sector is set to become the world’s second largest retail market by 2020 and will account for about 30 percent of the global apparel market’s growth over the next five years. Until recent years, China has been regarded as one of the main manufacture places of western apparel

The Oxford Companion to the Economics of China

The Oxford Companion to the Economics of China
  • Author : Shenggen Fan,Ravi Kanbur,Shang-Jin Wei,Xiaobo Zhang
  • Publisher : OUP Oxford
  • Release : 30 October 2014
GET THIS BOOKThe Oxford Companion to the Economics of China

China's rise as an economic powerhouse raises a number of questions that are the subject of lively debate. How did the country do it? How applicable are the lessons of China's economic reform of the past thirty years to the challenges it faces in the next three decades? What does the detailed pattern of China's success and challenges look like at the sub-sectoral and sub-national levels, and what does this mean for future policy? How will China's role as a

Access to Justice for the Chinese Consumer

Access to Justice for the Chinese Consumer
  • Author : Ling Zhou
  • Publisher : Bloomsbury Publishing
  • Release : 14 May 2020
GET THIS BOOKAccess to Justice for the Chinese Consumer

This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', and identifies in popular consciousness a continuing sense of reliance on the government for securing consumer rights in China. These

Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media

Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media
  • Author : Ashley Galina Dudarenok
  • Publisher : Ashley Galina Dudarenok
  • Release : 20 January 2021
GET THIS BOOKUnlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow

Advertising and Consumer Culture in China

Advertising and Consumer Culture in China
  • Author : Hongmei Li
  • Publisher : John Wiley & Sons
  • Release : 06 September 2016
GET THIS BOOKAdvertising and Consumer Culture in China

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of

Chinese Consumers

Chinese Consumers
  • Author : Ashok Sethi
  • Publisher : Springer
  • Release : 07 August 2018
GET THIS BOOKChinese Consumers

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Consumer Marketing in China

Consumer Marketing in China
  • Author : Anonim
  • Publisher : Unknown Publisher
  • Release : 20 January 1993
GET THIS BOOKConsumer Marketing in China

This report provides details of the lucrative potential of the Chinese consumer market. It contains information on the positions, wants and needs of the Chinese consumer and strategies for bringing products and services to the Chinese consumer environment. Increasing spending power and a perception that import equals quality make this area particularly promising for multinational manufacturers and marketers. This publication provides a complete picture by dividing China into potential markets centred on key regions, then examining and viewing these regions