The Chinese Consumer Market

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

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  • Author : Lei Tang
  • Publisher : Elsevier
  • Pages : 250 pages
  • ISBN : 1780632207
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKThe Chinese Consumer Market

The Chinese Consumer Market

The Chinese Consumer Market
  • Author : Lei Tang
  • Publisher : Elsevier
  • Release : 29 April 2009
GET THIS BOOKThe Chinese Consumer Market

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

Brand Competition and Consumer Preference of the Chinese Home Appliance Markets (2)

Brand Competition and Consumer Preference of the Chinese Home Appliance Markets (2)
  • Author : MIC Research Team
  • Publisher : 資策會產業情報研究所
  • Release : 01 August 2016
GET THIS BOOKBrand Competition and Consumer Preference of the Chinese Home Appliance Markets (2)

Using big data analytics, this research covers top Chinese home appliance brands, including electric fan, air purifier, and vacuum cleaner, with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector

Business Strategy and Corporate Governance in the Chinese Consumer Electronics Sector
  • Author : Hailan Yang,Stephen Morgan
  • Publisher : Elsevier
  • Release : 18 October 2011
GET THIS BOOKBusiness Strategy and Corporate Governance in the Chinese Consumer Electronics Sector

This book analyses how China’s firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during the reform process. The CE sector is one of China’s most important and dynamic manufacturing sectors. As one of the earliest market-oriented sectors after 1978, its experience illustrates the adoption of the Western model of management in China. This is the first book to analyse the link between business strategy, corporate governance and performance of firms, explicitly comparing

The rising market for Western apparel enterprises in China

The rising market for Western apparel enterprises in China
  • Author : Dieu Linh Le
  • Publisher : GRIN Verlag
  • Release : 21 December 2016
GET THIS BOOKThe rising market for Western apparel enterprises in China

Bachelor Thesis from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,2, University of Applied Sciences Bremen, language: English, abstract: According to the Boston Consulting Group report of 2011, the Chinese apparel sector is set to become the world’s second largest retail market by 2020 and will account for about 30 percent of the global apparel market’s growth over the next five years. Until recent years, China has been regarded as one of the main manufacture places of western apparel

The Marketing Strategy of the foreign Hypermarket Wal-Mart in China

The Marketing Strategy of the foreign Hypermarket Wal-Mart in China
  • Author : Nicola Gundrum
  • Publisher : GRIN Verlag
  • Release : 31 October 2012
GET THIS BOOKThe Marketing Strategy of the foreign Hypermarket Wal-Mart in China

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam’s Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on

Advertising and Consumer Culture in China

Advertising and Consumer Culture in China
  • Author : Hongmei Li
  • Publisher : John Wiley & Sons
  • Release : 06 September 2016
GET THIS BOOKAdvertising and Consumer Culture in China

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of

New Consumer Culture in China

New Consumer Culture in China
  • Author : Xi Liu
  • Publisher : Routledge
  • Release : 20 July 2021
GET THIS BOOKNew Consumer Culture in China

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes

IPad Entering the Chinese Market

IPad Entering the Chinese Market
  • Author : Shuai Ge,King's College London. Department of Management
  • Publisher : Unknown Publisher
  • Release : 21 January 2022
GET THIS BOOKIPad Entering the Chinese Market

The objective of this thesis is to clarify whether or not Apple's new product the iPad has been a success in China so far. In order to figure out the main research question, this paper makes some hypotheses about Chinese consumers' purchasing behavior with tablet PCs, focusing on the aspects of the internal and external factors. The final solution will be found by conducting these two sub-objectives: 1) identify whether or not the iPad satisfies the needs of the Chinese consumers'

Unlocking the World's Largest E-Market

Unlocking the World's Largest E-Market
  • Author : Ashley Galina Dudarenok
  • Publisher : Unknown Publisher
  • Release : 02 February 2018
GET THIS BOOKUnlocking the World's Largest E-Market

If you want to expand your business to the world's largest e-market, this is the book you need. In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants - Alibaba and Tencent - are engaged in an epic rivalry. You'll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese

Access to Justice for the Chinese Consumer

Access to Justice for the Chinese Consumer
  • Author : Ling Zhou
  • Publisher : Hart/Beck
  • Release : 16 April 2020
GET THIS BOOKAccess to Justice for the Chinese Consumer

This monograph offers an ethnographic exploration of the local organisation of consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and how the consumer, both ordinary and 'professional', experiences the local system. Drawing on detailed analysis of an impressive amount of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', as well as identifying a continuing sense of reliance in popular consciousness on the

Kellogg on China

Kellogg on China
  • Author : Anuradha Dayal-Gulati,Angela Y. Lee
  • Publisher : Northwestern University Press
  • Release : 21 January 2022
GET THIS BOOKKellogg on China

As China continues to implement its commitments agreed upon with membership into the World Trade Organization (WTO), the environment for multinational corporations is changing rapidly. This book examines some of the changes WTO accession is bringing to the market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China. The book draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. Based on the findings

Brand Competition and Consumer Preference of the Chinese 3C Markets

Brand Competition and Consumer Preference of the Chinese 3C Markets
  • Author : MIC Research Team
  • Publisher : 資策會產業情報研究所
  • Release : 01 August 2016
GET THIS BOOKBrand Competition and Consumer Preference of the Chinese 3C Markets

Using big data analytics, this research covers top 3C (computer, communications, consumer electronics) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by product sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer

The Wine Value Chain in China

The Wine Value Chain in China
  • Author : Roberta Capitello
  • Publisher : Chandos Publishing
  • Release : 21 November 2016
GET THIS BOOKThe Wine Value Chain in China

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market
  • Author : Yingjiao Xu,Ting Chi,Jin Su
  • Publisher : Springer
  • Release : 09 March 2018
GET THIS BOOKChinese Consumers and the Fashion Market

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional