The Chinese Consumer Market

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

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  • Author : Lei Tang
  • Publisher : Elsevier
  • Pages : 250 pages
  • ISBN : 1780632207
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKThe Chinese Consumer Market

The Chinese Consumer Market

The Chinese Consumer Market
  • Author : Lei Tang
  • Publisher : Elsevier
  • Release : 29 April 2009
GET THIS BOOKThe Chinese Consumer Market

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developments Provides the management implications in different sectors of the Chinese economy Predicts future trends

Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups

Chinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups
  • Author : Lisa Bouam
  • Publisher : GRIN Verlag
  • Release : 24 June 2014
GET THIS BOOKChinese consumers ́s behaviours. The Chinese market, retail strategies and consumer groups

Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: China ́s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant’s ́purchasing power, China ́s growth has led to the apparition of a significant middle class which is getting richer and buys more than

China Catalyst

China Catalyst
  • Author : David M. Holloman
  • Publisher : John Wiley & Sons
  • Release : 20 June 2013
GET THIS BOOKChina Catalyst

Maximize your presence in the China market To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in-depth the transition currently underway in China from an export-led economic machine to a consumer-driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today's globally competitive market. China Catalyst also provides analysis that segments the market, helping

Consumer Marketing in China

Consumer Marketing in China
  • Author : Anonim
  • Publisher : Unknown Publisher
  • Release : 24 January 1993
GET THIS BOOKConsumer Marketing in China

This report provides details of the lucrative potential of the Chinese consumer market. It contains information on the positions, wants and needs of the Chinese consumer and strategies for bringing products and services to the Chinese consumer environment. Increasing spending power and a perception that import equals quality make this area particularly promising for multinational manufacturers and marketers. This publication provides a complete picture by dividing China into potential markets centred on key regions, then examining and viewing these regions

China's Super Consumers

China's Super Consumers
  • Author : Savio Chan,Michael Zakkour
  • Publisher : John Wiley & Sons
  • Release : 22 September 2014
GET THIS BOOKChina's Super Consumers

Explores the emerging consumer market in 21st century China providing insights from the foreign and domestic companies that are successfully determining what Chinese consumers buy and where, how and why they buy it.

Elite China

Elite China
  • Author : Pierre Xiao Lu
  • Publisher : John Wiley & Sons
  • Release : 27 December 2011
GET THIS BOOKElite China

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

Chinese Consumers and the Fashion Market

Chinese Consumers and the Fashion Market
  • Author : Yingjiao Xu,Ting Chi,Jin Su
  • Publisher : Springer
  • Release : 09 March 2018
GET THIS BOOKChinese Consumers and the Fashion Market

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional

The Chinese Consumer in 2030

The Chinese Consumer in 2030
  • Author : Economist Intelligence Unit Limited
  • Publisher : Unknown Publisher
  • Release : 24 January 2022
GET THIS BOOKThe Chinese Consumer in 2030

In this report we use The EIU's bespoke China data and forecasts, covering each of the country's 31 provinces and nearly 300 prefecture cities, to highlight trends and developments in the consumer market that will be vital for companies to understand if they are to grasp hold of opportunities. In this report our analysts show how income distribution is set to change radically over the next 15 years, as more consumers move into the middle-class income bracket; identify the regions of the country

Consumer Behavior in Asia

Consumer Behavior in Asia
  • Author : Erdener Kaynak,Tsang-Sing Chan
  • Publisher : Routledge
  • Release : 23 June 2014
GET THIS BOOKConsumer Behavior in Asia

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will

The Rise of the Chinese Consumer

The Rise of the Chinese Consumer
  • Author : Jonathan Garner
  • Publisher : John Wiley & Sons
  • Release : 01 November 2005
GET THIS BOOKThe Rise of the Chinese Consumer

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle, a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the

Building Consumer Good Brands in China

Building Consumer Good Brands in China
  • Author : Judith Frey
  • Publisher : diplom.de
  • Release : 29 April 2004
GET THIS BOOKBuilding Consumer Good Brands in China

Inhaltsangabe:Abstract: Against the backdrop of the Western world s saturated and fatigued consumer goods markets, the evolving of China s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of competition: the competition of brands. This thesis lays out how foreign (Western) consumer

The Bling Dynasty

The Bling Dynasty
  • Author : Erwan Rambourg
  • Publisher : John Wiley & Sons
  • Release : 29 July 2014
GET THIS BOOKThe Bling Dynasty

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese politicaladministration clamping down on gifting. Observers have come todoubt the strength of Chinese consumption as the key driver forluxury. The Bling Dynasty illustrates how doubts aboutChinese consumption are ill-founded and Chinese luxury demand is onthe cusp of becoming dominant. This book contains the research and expert views companies needto understand and address the new challenges posed by thisdominance. Each chapter brings a different

Access to Justice for the Chinese Consumer

Access to Justice for the Chinese Consumer
  • Author : Ling Zhou
  • Publisher : Bloomsbury Publishing
  • Release : 14 May 2020
GET THIS BOOKAccess to Justice for the Chinese Consumer

This book offers a socio-legal exploration of localised consumer complaint processing and dispute resolution in the People's Republic of China – now the second largest consumer market in the world – and the experiences of both ordinary and 'professional' consumers. Drawing on detailed analysis of an impressive body of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', and identifies in popular consciousness a continuing sense of reliance on the government for securing consumer rights in China. These

Greater China in the Global Market

Greater China in the Global Market
  • Author : Yigang Pan
  • Publisher : Psychology Press
  • Release : 24 January 2022
GET THIS BOOKGreater China in the Global Market

From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the expertise in Chinese corporate and consumer cultures you will need, including the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures; the factors that influence timing your entry into the market; the

Made for China

Made for China
  • Author : Christian Nothhaft
  • Publisher : Springer
  • Release : 11 November 2017
GET THIS BOOKMade for China

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese