The Essential Persona Lifecycle Your Guide to Building and Using Personas

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

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  • Author : Tamara Adlin
  • Publisher : Morgan Kaufmann
  • Pages : 240 pages
  • ISBN : 9780123814197
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKThe Essential Persona Lifecycle Your Guide to Building and Using Personas

The Essential Persona Lifecycle: Your Guide to Building and Using Personas

The Essential Persona Lifecycle: Your Guide to Building and Using Personas
  • Author : Tamara Adlin,John Pruitt
  • Publisher : Morgan Kaufmann
  • Release : 20 March 2010
GET THIS BOOKThe Essential Persona Lifecycle: Your Guide to Building and Using Personas

The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The

The Persona Lifecycle

The Persona Lifecycle
  • Author : John Pruitt,Tamara Adlin
  • Publisher : Elsevier
  • Release : 04 August 2010
GET THIS BOOKThe Persona Lifecycle

The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it

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  • Publisher : New Riders
  • Release : 21 August 2006
GET THIS BOOKThe User is Always Right

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide

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  • Author : Jansson-Boyd
  • Publisher : McGraw-Hill Education (UK)
  • Release : 01 January 2010
GET THIS BOOKConsumer Psychology

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

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  • Publisher : Rosenfeld Media
  • Release : 01 April 2009
GET THIS BOOKCard Sorting

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  • Publisher : "O'Reilly Media, Inc."
  • Release : 22 August 2016
GET THIS BOOKOrg Design for Design Orgs

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization,

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  • Author : Frank Armour,Granville Miller
  • Publisher : Pearson Education
  • Release : 29 December 2000
GET THIS BOOKAdvanced Use Case Modeling

"This book isn't just another introduction to use cases. The authors have used their wealth of experience to produce an excellent and insightful collection of detailed examples, explanations, and advice on how to work with use cases." –Maria Ericsson The toughest challenge in building a software system that meets the needs of your audience lies in clearly understanding the problems that the system must solve. Advanced Use Case Modeling presents a framework for discovering, identifying, and modeling the problem that

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  • Publisher : Oxford University Press
  • Release : 14 June 2016
GET THIS BOOKHomo Prospectus

Our species is misnamed. Though sapiens defines human beings as "wise" what humans do especially well is to prospect the future. We are homo prospectus. In this book, Martin E. P. Seligman, Peter Railton, Roy F. Baumeister, and Chandra Sripada argue it is anticipating and evaluating future possibilities for the guidance of thought and action that is the cornerstone of human success. Much of the history of psychology has been dominated by a framework in which people's behavior is driven

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  • Author : Kristen Ulmer
  • Publisher : HarperCollins
  • Release : 13 June 2017
GET THIS BOOKThe Art of Fear

A revolutionary guide to acknowledging fear and developing the tools we need to build a healthy relationship with this confusing emotion—and use it as a positive force in our lives. We all feel fear. Yet we are often taught to ignore it, overcome it, push past it. But to what benefit? This is the essential question that guides Kristen Ulmer’s remarkable exploration of our most misunderstood emotion in The Art of Fear. Once recognized as the best extreme

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  • Author : Panos Markopoulos,Janet C Read,Stuart MacFarlane,Johanna Hoysniemi
  • Publisher : Elsevier
  • Release : 24 May 2008
GET THIS BOOKEvaluating Children's Interactive Products

Evaluating Children's Interactive Products directly addresses the need to ensure that interactive products designed for children — whether toys, games, educational products, or websites — are safe, effective, and entertaining. It presents an essential background in child development and child psychology, particularly as they relate to technology; captures best practices for observing and surveying children, training evaluators, and capturing the child user experience using audio and visual technology; and examines ethical and legal issues involved in working with children and offers guidelines

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  • Author : Jim Kalbach
  • Publisher : "O'Reilly Media, Inc."
  • Release : 25 April 2016
GET THIS BOOKMapping Experiences

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will

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  • Publisher : Morgan Kaufmann
  • Release : 19 January 1998
GET THIS BOOKContextual Design

Contextual design is a state-of-the-art approach to designing products directly from an understanding of how the customer works and what the customer needs. Based on a method developed and taught by the authors, this is a practical, hands-on guide that articulates the underlying principles of contextual design and shows how to use them to address different problems, constraints, and organizational situations.

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  • Publisher : John Wiley & Sons
  • Release : 12 August 2013
GET THIS BOOKDisciplined Entrepreneurship

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  • Publisher : New Riders
  • Release : 03 December 2013
GET THIS BOOKAdventures in Experience Design

Whether teaching or learning UX Design, activities often sink in deeper than lectures. And game-like activities with a lesson included both engage and instruct. This book contains fun and challenging activities to help participants learn core concepts in user experience, from sketching, to photo safaris that encourage field observation, to creating an experience model for your daily bus ride, etc. It is structured as 50% activity and 50% explanation.