Value Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Produk Detail:

  • Author : Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Pages : 320 pages
  • ISBN : 1118968077
  • Rating : 4/5 from 2 reviews
CLICK HERE TO GET THIS BOOKValue Proposition Design

Value Proposition Design

Value Proposition Design
  • Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
  • Publisher : John Wiley & Sons
  • Release : 28 January 2015
GET THIS BOOKValue Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains

Value Proposition Design

Value Proposition Design
  • Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
  • Publisher : John Wiley & Sons
  • Release : 26 January 2015
GET THIS BOOKValue Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains

Value Proposition Design

Value Proposition Design
  • Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
  • Publisher : John Wiley & Sons
  • Release : 20 October 2014
GET THIS BOOKValue Proposition Design

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “

Business Model Generation

Business Model Generation
  • Author : Alexander Osterwalder,Yves Pigneur
  • Publisher : John Wiley & Sons
  • Release : 01 February 2013
GET THIS BOOKBusiness Model Generation

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes

The Invincible Company

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  • Author : Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble
  • Publisher : John Wiley & Sons
  • Release : 06 April 2020
GET THIS BOOKThe Invincible Company

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company

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  • Author : David J. Bland,Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release : 06 November 2019
GET THIS BOOKTesting Business Ideas

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds

The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases

The Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases
  • Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
  • Publisher : John Wiley & Sons
  • Release : 05 December 2016
GET THIS BOOKThe Big Pad of 50 Blank, Extra-Large Business Model Canvases and 50 Blank, Extra-Large Value Proposition Canvases

100 Blank, Extra Large, Tear-Out Canvases Give You More Space to Brainstorm and Strategize Millions of people use the Business Model Canvas and the Value Proposition Canvas to clearly understand customers, create better products, and grow businesses. This supplement to the bestselling books, Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11”

The Human Brand

The Human Brand
  • Author : Chris Malone,Susan T. Fiske
  • Publisher : John Wiley & Sons
  • Release : 07 October 2013
GET THIS BOOKThe Human Brand

Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind the choices we make and the brands we support.

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  • Author : Stefano Mastrogiacomo,Alexander Osterwalder
  • Publisher : John Wiley & Sons
  • Release : 09 March 2021
GET THIS BOOKHigh-Impact Tools for Teams

Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities

Creating and Delivering Your Value Proposition

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  • Author : Cindy Barnes,Helen Blake,David Pinder
  • Publisher : Kogan Page Publishers
  • Release : 03 October 2009
GET THIS BOOKCreating and Delivering Your Value Proposition

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions

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Where to Play
  • Author : Marc Gruber,Sharon Tal
  • Publisher : Pearson Professional
  • Release : 19 October 2021
GET THIS BOOKWhere to Play

As an entrepreneur or innovator, you're trained to run fast. But are you running in the right direction? Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market opportunities - instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the

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  • Author : Timothy Clark,Alexander Osterwalder,Yves Pigneur
  • Publisher : John Wiley & Sons
  • Release : 12 March 2012
GET THIS BOOKBusiness Model You

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created

Exercising Agency

Exercising Agency
  • Author : Mark Mullaly
  • Publisher : Routledge
  • Release : 22 April 2016
GET THIS BOOKExercising Agency

Exercising Agency is a book about decision making. In particular, it looks in detail at how a very important type of organizational decision gets made: whether or not to initiate a project. Making strategic decisions of this kind can never be a wholly rational and scientific process. And Exercising Agency lifts the lid on many of the important behavioural factors that inform project decisions: power and politics, personality, the ’rules’ of an organization. Mark Mullaly draws on his research to

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Stoking Your Innovation Bonfire
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  • Publisher : John Wiley & Sons
  • Release : 04 October 2010
GET THIS BOOKStoking Your Innovation Bonfire

Essential strategies to transform your organization and boost your profits Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. Helps you identify the blockages hindering innovation within your organization Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities Explores leading innovation theories you can apply right away-without expensive consultants Get