Why We Buy

A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

Produk Detail:

  • Author : Paco Underhill
  • Publisher : Simon and Schuster
  • Pages : 306 pages
  • ISBN : 1416595244
  • Rating : 3.5/5 from 14 reviews
CLICK HERE TO GET THIS BOOKWhy We Buy

Why We Buy

Why We Buy
  • Author : Paco Underhill
  • Publisher : Simon and Schuster
  • Release : 30 November 2021
GET THIS BOOKWhy We Buy

A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.

Why We Buy

Why We Buy
  • Author : Paco Underhill
  • Publisher : Unknown Publisher
  • Release : 26 June 2008
GET THIS BOOKWhy We Buy

An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.

Why We Buy

Why We Buy
  • Author : Paco Underhill
  • Publisher : Unknown Publisher
  • Release : 30 November 1999
GET THIS BOOKWhy We Buy

The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.

Decoded

Decoded
  • Author : Phil P. Barden
  • Publisher : John Wiley & Sons
  • Release : 10 January 2013
GET THIS BOOKDecoded

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by

Why They Buy

Why They Buy
  • Author : Cheri Tree
  • Publisher : Aviva Publishing
  • Release : 22 July 2017
GET THIS BOOKWhy They Buy

WANT TO KNOW WHAT TRIGGERS THE YES OR TRIPWIRES THE NO IN THE SALES PROCESS? START HERE! Why your prospects buy is exponentially more important than How you sell. Companies spend thousands of hours and millions of dollars annually teaching their people how to sell, instead of investing in answering the only question that ever matters to the bottom line: Why they buy? Cheri Tree discovered that answer when she decided to apply psychology to buyology. Now she s ready

Buyology

Buyology
  • Author : Martin Lindstrom
  • Publisher : Currency
  • Release : 21 October 2008
GET THIS BOOKBuyology

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results

Why I Buy

Why I Buy
  • Author : Rami Gabriel
  • Publisher : Intellect Books
  • Release : 30 November 2021
GET THIS BOOKWhy I Buy

Why do we buy? How do our acts of—and ideas about—consumption impact our selves, our institutions, and our societies? An incisive response to these questions, Why I Buy explains how consumption came to give meaning and value to social and personal life. Balancing psychological, conceptual, and historical analyses with examples drawn from popular culture and mass media, Rami Gabriel traces the ways in which beliefs about the self—including dualism, individualism, and expressivism—influence consumer behavior. These understandings

Decoding the New Consumer Mind

Decoding the New Consumer Mind
  • Author : Kit Yarrow
  • Publisher : John Wiley & Sons
  • Release : 18 March 2014
GET THIS BOOKDecoding the New Consumer Mind

Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing

Why We Shop

Why We Shop
  • Author : James A. Pooler,Jim Pooler
  • Publisher : Greenwood Publishing Group
  • Release : 30 November 2021
GET THIS BOOKWhy We Shop

Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.

Call of the Mall

Call of the Mall
  • Author : Paco Underhill
  • Publisher : Simon and Schuster
  • Release : 09 February 2004
GET THIS BOOKCall of the Mall

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result

To Buy or Not to Buy

To Buy or Not to Buy
  • Author : April Benson
  • Publisher : Shambhala Publications
  • Release : 30 December 2008
GET THIS BOOKTo Buy or Not to Buy

Simple but effective techniques and strategies for the millions of Americans who suffer from a shopping addiction—from a leading psychologist in the field Are you a shopaholic? • Do you use shopping as a quick fix for the blues? • Do you often buy things that you don’t need or can’t afford? • Do your buying binges leave you feeling anxious or guilty? • Is your shopping behavior hurting your relationships? • Have you tried to stop but been unable to? If

Decoded

Decoded
  • Author : Phil P. Barden
  • Publisher : John Wiley & Sons
  • Release : 04 March 2013
GET THIS BOOKDecoded

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by

How Customers Buy...& Why They Don’t

How Customers Buy...& Why They Don’t
  • Author : Martyn R. Lewis
  • Publisher : Radius Book Group
  • Release : 15 August 2018
GET THIS BOOKHow Customers Buy...& Why They Don’t

Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers actually buy. He asserts that no one buys anything because of a sales process; customers only buy because of their own buying process. And so, for all those whose livelihood depends upon successful revenue generation, the only rational course of action is to positively influence and effectively manage the end-to-end customer-buying journey. The simple

Buyology

Buyology
  • Author : Martin Lindstrom
  • Publisher : Random House
  • Release : 31 July 2012
GET THIS BOOKBuyology

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually

Gen BuY

Gen BuY
  • Author : Kit Yarrow,Jayne O'Donnell
  • Publisher : John Wiley and Sons
  • Release : 07 August 2009
GET THIS BOOKGen BuY

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others.