Writing for the Mass Media

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.

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  • Author : James Glen Stovall
  • Publisher : Prentice Hall
  • Pages : 234 pages
  • ISBN :
  • Rating : 4/5 from 21 reviews
CLICK HERE TO GET THIS BOOKWriting for the Mass Media

Writing for the Mass Media

Writing for the Mass Media
  • Author : James Glen Stovall
  • Publisher : Prentice Hall
  • Release : 30 November 1985
GET THIS BOOKWriting for the Mass Media

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing

Writing for the Mass Media

Writing for the Mass Media
  • Author : James G. Stovall
  • Publisher : Pearson
  • Release : 28 October 2015
GET THIS BOOKWriting for the Mass Media

REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of

Writing for the Mass Media

Writing for the Mass Media
  • Author : James Glen Stovall
  • Publisher : Pearson College Division
  • Release : 30 November 2021
GET THIS BOOKWriting for the Mass Media

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from

Mass Media Writing

Mass Media Writing
  • Author : Elise K. Parsigian
  • Publisher : Routledge
  • Release : 05 November 2013
GET THIS BOOKMass Media Writing

This innovative book is the first to identify and describe the systematic process that drives the day-to-day work of writers in the real world of print and broadcast journalism, public relations and advertising. The key to creative problem solution for both simple and complex assignments in media work is engagingly detailed in this thought-provoking guide. Users of this book will learn how to fulfill assignments and write copy that meets an editor's or client's expectations, speaks to the intended audience,

The Basics of Media Writing

The Basics of Media Writing
  • Author : Scott A. Kuehn,Andrew Lingwall
  • Publisher : CQ Press
  • Release : 08 December 2016
GET THIS BOOKThe Basics of Media Writing

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting

Writing for the Mass Media

Writing for the Mass Media
  • Author : James G. Stovall
  • Publisher : Pearson Higher Ed
  • Release : 21 November 2011
GET THIS BOOKWriting for the Mass Media

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This book offers clear writing, simple organization, abundant exercises, and precise examples that give readers information about media writing and opportunities to develop their skills as professional writers. With a focus on

Mass Media Writing

Mass Media Writing
  • Author : Gail Baker-Woods,Kay Ford,Ken Keller,Julie E. Dodd,Joe Plumley, Jr.,G. Paul Smeyak
  • Publisher : Pearson College Division
  • Release : 01 August 1996
GET THIS BOOKMass Media Writing

Because journalism and mass media students need and benefit from writing skills for print-based media, this text first provides a strong foundation in newspaper writing techniques. Following chapters cover other media writing styles and discuss how and why these writing styles differ from (and resemble) newspaper writing. A final chapter discusses legal aspects of writing, including libel, invasion of privacy, and First Amendment rights.

Environmentalism and the Mass Media

Environmentalism and the Mass Media
  • Author : Graham Chapman,Caroline Fraser,Ivor Gaber,Keval Kumar
  • Publisher : Routledge
  • Release : 24 June 2003
GET THIS BOOKEnvironmentalism and the Mass Media

The mass media in different countries reflects dominant concerns of contemporary societies. Ideas of `environmentalism' are often broad and imprecise, holding neither meaning nor currency. Environmentalism and Mass Media sheds new light on the diverse ideas of `environmentalism', the way environmental ideas circulate, and public reaction to environmental concerns conveyed by the media. Drawing on unique interviews with journalists, media pictures, and public opinion surveys in both UK and India, the authors outline the differing cultural, religious and political contexts

Mass Communication

Mass Communication
  • Author : Ralph E. Hanson
  • Publisher : SAGE Publications
  • Release : 20 October 2016
GET THIS BOOKMass Communication

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling

Evil Influences

Evil Influences
  • Author : Steven Starker
  • Publisher : Routledge
  • Release : 24 October 2017
GET THIS BOOKEvil Influences

Each new development in the mass media has elicited highly charged criticism from alarmed observers. Comics, romance novels, music videos, and even movies, radio, and television have all been denounced as threats to children, teenagers, adults, and even the stability of civilization itself. Organized into community groups, citizens have repeatedly taken militant action against the media, ranging from book burnings to blacklisting and from harassment of individual publishers to attempts to regulate entire industries. Investigative committees and commissions are not

Mass Media Education in Transition

Mass Media Education in Transition
  • Author : Thomas Dickson
  • Publisher : Routledge
  • Release : 01 August 1999
GET THIS BOOKMass Media Education in Transition

Media educators have long been debating the nature and purpose of media education. Issues relating to new technologies and the changing state of the media industry are ongoing concerns, but some of the most difficult questions go to the actual structure of media education itself: Is it best represented as an integrated field? Should it merge with other communication subfields, or potentially split into several separate fields? Media practitioners complicate matters further by questioning the necessity for media education at

Communication in Latin America

Communication in Latin America
  • Author : Richard R. Cole
  • Publisher : Rowman & Littlefield
  • Release : 30 November 1996
GET THIS BOOKCommunication in Latin America

How has mass communication evolved in Latin America? How has the political climate in that region shaped the role of the mass media? What are the special challenges facing this turbulent area? In Communication in Latin America, Richard Cole has assembled a selection of articles that explores these issues, with a special emphasis on journalism, given the traditional strength of the press in Latin America. The twelve essayswritten exclusively for this publication - examine either an aspect of the mass

Public Policy and the Mass Media

Public Policy and the Mass Media
  • Author : Sigrid Koch-Baumgarten,Katrin Voltmer
  • Publisher : Routledge
  • Release : 25 February 2010
GET THIS BOOKPublic Policy and the Mass Media

The mass media are playing an increasingly central role in modern political life that expands beyond their traditional function as mediators between the world of politics and the citizens. This volume explores the extent and circumstances under which the media affects public policy; whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions. It provides an in-depth understanding of the conditions